The largest European winemaker "French Castel Group", which had been united with Changyu Wine Group Company Co Ltd. for 5 years, will make the significant strategic adjustment on the imported products. Broken away from the wine company of Beijing, Castel has established a new corporation and holds an 80% share of the company.

A bulletin signed by vice-president of "French Castel Group" said that a new "ShenZhen Castel Wine Lmt.co." has been established, as a subsidiary company of "French Castel Group".

According to the accreditation, "Shenzhen Castel Wine Lmt.co." will be fully responsible for all the wine marketing operation of "Castel Group" in mainland China, including the promotion, distribution of the entire product owned by "Castel Group" .It means that "Castel Group" has departed from chinese winemaker and distributor thoroughly, grown to be an independently operating compamy in China.

In order to put the brand of "castel" root into china deeply, CEO of the newly built subsidiary company will be assigned by French company. Reliable sources said that "castel" has been fighting in Chinese market for a long time, brand awareness has been established. Up to now, the VIP clients "Castel" holds go far beyond the former dealer. It is estimated that the sales in FuJian, Shandong, Hunan, Jiangsu, Zhejiang and Shanghai has been over RMB100 million.

Source:佚名