视频游戏机2006：微软推出下一代，索尼主宰当前一代
Video Game Consoles 2006: Microsoft Launches Next Generation, Sony Dominates Current Generation

Publication Date: March 2006
Number of Pages: 35
Price: $2,695 U.S. Dollars / 21560RMB

视频游戏机2006：微软推出下一代，索尼主宰当前一代
摘要

 向下一代游戏机的过渡已经开始。微软在北美、欧洲和日本推出了Xbox 360。索尼的PS3构建在该公司与IBM和东芝联合开发的Cell处理器之上，定于2006年晚些时候发布。任天堂的Revolution游戏机也将于2006年晚些时候上市，这种新类型的控制台允许用户通过手臂运动影响游戏主角的运动。

 为了诱惑更多的买家以及设法使他们的机器成为起居室的娱乐中心，索尼和微软还继续提供了额外的游戏娱乐功能。 下一代游戏机很可能具有更高的平均销售价格(ASP)，例如微软的Xbox就标价399美元。这种趋势是由于开发成本持续增长以及游戏机的功能和能力不断增加而导致的。一个突出的例子是将内置在PS3中的蓝光DVD播放机。

这份报告包含当前一代和下一代游戏机从2005到2010年的出货量和销售收入的预测。此外，它还预测了2005到2010年索尼、微软和任天堂三家公司的在线用户数。最后，这份报告揭示了In-Stat对1000多名美国消费者的在线调查结果，并分析了他们的未来采购计划。
目录
 执行概述
 方法论
 常规的报告方法论
 调查的方法论
 游戏控制台调查结果
 目前和下一代控制台
• 索尼
o 当前一代
o 控制台
o 行销
o 在线
o 出货量
o 下一代
o 控制台
o Cell处理器
o 行销
o 在线
o 出货量
• 任天堂
o 当前一代
o 控制台
o 行销
o 在线
o 出货量
o 下一代
o 控制台
o 行销
o 在线
o 出货量
• 微软
o 当前一代
o 控制台
o 行销
o 在线
o 出货量
o 下一代
o 控制台
o 行销
o 在线
o 出货量
 总结和预测
表格
 表 1. 2002–2010年PlayStation 2 出货量和收入预测 (千美元,千台)
 表 2. 2002–2010 年PlayStation 2 安装用户预测 (千台)
 表 3. 2002–2010 年PlayStation2/PlayStation 3 在线用户和安装用户预测
 表 4. 2006–2010年PlayStation 3出货量和收入预测(千美元,千台)
 表 5. 2002–2007年游戏Cube出货量和收入预测(千美元,千台)
 表 6. 2002–2007年游戏 Cube安装用户预测(千台)
 表 7. 2002–2010年游戏Cube/Revolution 在线用户和安装用户预测
 表 8. 2006–2010年Revolution 出货量和收入预测(千美元, 千台)
 表 9. 2002–2007年Xbox出货量和收入预测(千美元, 千台)
 表 10. 2002–2007年Xbox安装用户出货量预测(千台)
 表 11. Xbox/Xbox 360 在线用户和安装用户预测
 表 12. 2005–2010年Xbox 360 出货量和收入预测(千美元, 千台)
 表 13. 2005–2010年下一代游戏控制台出货量和预测 (千美元, 千台)
 表 14. 2002–2010年游戏控制台出货量和预测 (千台)
 表 15. 2002–2010年游戏控制台收入和预测 (千美元)
图示
 图 1. 2002–2010年游戏控制台出货量历史和预测 (千台)
 图 2. 你的年龄范围是多少? (N=1,009)
 图 3. 你拥有和使用以下哪些类型的视频游戏控制台? (选择所有合适项, N=1,009)
 图 4. 你对下一代游戏控制台熟悉吗? Xbox 360 (N=952)
 图 5. 在未来12个月，你可能购买Xbox 360吗? (N=621)
 图 6. 你对下一代游戏控制台熟悉吗? PlayStation 3 (N=1,009)
 图 7. 在PlayStation 3上市后的12个月内，你可能购买一台吗? (N=514)
 图 8. 你对下一代游戏控制台熟悉吗? 任天堂Revolution (N=1,009)
 图 9. 在任天堂Revolution上市后的12个月内，你可能购买一台吗? (N=190)
 图 10. 2002–2010年游戏控制台出货量 (千台)
 
Video Game Consoles 2006: Microsoft Launches Next Generation, Sony Dominates Current Generation

Publication Date: March 2006
Number of Pages: 35
Price: $2,695 U.S. Dollars
Abstract
The transition to the next generation of game consoles has begun. Microsoft has launched the Xbox 360 in North America, Europe, and Japan. Sony’s PS3, centered on the Cell processor developed with IBM and Toshiba, is due later in 2006. Central to Nintendo’s Revolution console, also due later in 2006, is a new type of controller that allows the user’s arm movement to affect the movement of game characters.
 
 Sony and Microsoft continue to offer extra-gaming entertainment features in order to entice more purchasers and establish their machines as living room entertainment centers. The next generation of consoles is likely to have much higher ASPs, as seen in Microsoft’s $399 Xbox price. This trend is driven by development costs that continue to increase, along with console features and capabilities. A prominent example is the high definition Blu-Ray DVD playback that will be built into the PS3.
 
 This report contains shipment and revenue forecasts through 2010, broken out regionally for each current and next generation console. Online subscriber forecasts through 2010 are available for Sony, Microsoft, and Nintendo as well. In addition, results from an In-Stat online survey of over 1,000 US consumers on console ownership and future purchase plans are included.
Table of Contents
• Executive Summary
• Methodology
• General Report Methodology
• Survey Methodology
• Console Gaming Survey Responses
• Current & Next Generation Consoles
o Sony
 Current Generation
 Console
 Marketing
 Online
 Shipments
 Next Generation
 Console
 Cell Processor
 Marketing
 Online
 Shipments
o Nintendo
 Current Generation
 Console
 Marketing
 Online
 Shipments
 Next Generation
 Console
 Marketing
 Online
 Shipments
o Microsoft
 Current Generation
 Console
 Marketing
 Online
 Shipments
 Next Generation
 Console
 Marketing
 Online
 Shipments
• Review & Forecast
List of Tables
• Table 1. PlayStation 2 Shipment & Revenue Forecast by Region 2002–2010 (US$ in Thousands, Units in Thousands)
• Table 2. PlayStation 2 Installed Base Forecast by Region 2002–2010 (Units in Thousands)
• Table 3. PlayStation2/PlayStation 3 Online Subscriber and Installed Base Forecast 2002–2010
• Table 4. PlayStation 3 Shipment & Revenue Forecast by Region 2006–2010 (US$ in Thousands, Units in Thousands)
• Table 5. GameCube Shipment & Revenue Forecast by Region 2002–2007 (US$ in Thousands, Units in Thousands)
• Table 6. Game Cube Installed Base Forecast by Region 2002–2007 (Units in Thousands)
• Table 7. GameCube/Revolution Online Subscriber and Installed Base Forecast 2002–2010
• Table 8. Revolution Shipment & Revenue Forecast by Region 2006–2010 (US$ in Thousands, Units in Thousands)
• Table 9. Xbox Shipment & Revenue Forecast by Region 2002–2007 (US$ in Thousands, Units in Thousands)
• Table 10. Xbox Installed Base Shipment Forecast by Region 2002–2007 (Units in Thousands)
• Table 11. Xbox/Xbox 360 Online Subscriber and Installed Base Forecast
• Table 12. Xbox 360 Shipment and Revenue Forecast by Region 2005–2010 (US$ in Thousands, Units in Thousands)
• Table 13. Next-Generation Game Console Shipments & Forecast 2005–2010 (US$ in Thousands, Units in Thousands)
• Table 14. Game Console Shipments & Forecast 2002–2010 (Units in Thousands)
• Table 15. Game Console Revenues & Forecast 2002–2010 (US$ in Thousands)
List of Figures
• Figure 1. Game Console Shipment History and Forecast by Console 2002–2010 (Units in Thousands)
• Figure 2. Which of the Following Describes Your Age Range? (N=1,009)
• Figure 3. Which, If Any, of the Following Types of Video Game Consoles Do You Own and Personally Use? (Please Check All that Apply, N=1,009)
• Figure 4. How Familiar Are You with Each of the Following Next-Generation Game Consoles? Xbox 360 (N=952)
• Figure 5. How Likely Are You to Purchase an Xbox 360 in the Next 12 Months? (N=621)
• Figure 6. How Familiar Are You with Each of the Following Next-Generation Game Consoles? PlayStation 3 (N=1,009)
• Figure 7. How Likely Are You to Purchase a PlayStation 3 in the 12 Months After It Is Released? (N=514)
• Figure 8. How Familiar Are You with Each of the Following Next-Generation Game Consoles? Nintendo Revolution (N=1,009)
• Figure 9. How Likely Are You to Purchase a Nintendo Revolution in the 12 Months After It Is Released? (N=190)
• Figure 10. Game Console Shipments 2002–2010 (Units in Thousands)