行业动态：可下载性无线应用和内容
In-Dustry Update: Downloadable Wireless Applications and Content

Publication Date: March 2006
Number of Pages: 12
Price: $2,995 U.S. Dollars / 23960RMB
行业动态：可下载性无线应用和内容

摘要

我们在2005年年中所做的《消费者移动性行为调查》，在关于消费者对可下载性应用和内容的态度方面，提供了一系列的深度见解。该报告包括对不同种类应用的消费者兴趣、支付意愿和使用阻碍因素的调查。同时，还包括移动音乐、移动视频等高附加值应用的市场更新信息。

该报告对移动运营商、内容/应用开发商、移动虚拟网络运营商（MVNO）、手机厂商，以及关注移动视频和音乐消费者态度的公司具有重要的借鉴价值。

目录
执行概述
简介
消费者态度和使用状况
应用和内容的阻碍因素
手机使用情况和偏好
更新：移动视频
更新：移动音乐

方法论

表格
表1。移动应用支付方式
表2。可下载性应用的月费用和费用份额
表3。单个应用下载的费用
表4。 移动视频的使用情况
表5。移动视频的支付意愿
表6。移动音乐内容的使用情况
表7。移动音乐内容的支付意愿

图示

图1。使用中的移动电话应用情况
图2。使用其他服务的阻碍因素
图3。运营商的应用花费
图4。个人和企业用户的花费
图5。每月数据使用的手机偏好
图6。个人数据使用的手机偏好
 
In-Dustry Update: Downloadable Wireless Applications and Content
Publication Date: March 2006
Number of Pages: 12
Price: $2,995 U.S. Dollars

Abstract

The mid-year 2005  Consumer Mobility Survey reveals a number of insights about consumer attitudes toward downloadable applications and content. This report includes interest in a variety of applications as well as consumer willingness to pay and barriers to adoption. There is also further information updating earlier reports on Mobile Music and Mobile Video, two applications having high perceived value.
 
 This report will be valuable to mobile carriers, content and application developers, MVNOs and handset vendors as well as companies looking for additional information about consumer attitudes toward mobile video and music.
Table of Contents
• Executive Summary
• Introduction
• Consumer Attitudes and Usage
o Barriers to Use of Applications and Content
o Handset Usage and Preferences
• Update—Mobile Video
• Update—Mobile Music
• Methodology
List of Tables
• Table 1.  Mobile Application Payment Method
• Table 2.  Monthly Spend and Share of Spend for Downloadable Applications
• Table 3.  Spending on Individual Application Downloads
• Table 4.  Reported Use of Mobile Video (Base: Pay for Individual Applications)
• Table 5.  Willing to Pay for Mobile Video (Base: Pay for Individual Applications and Do Not Already Use Mobile Video)
• Table 6.  Reported Use of Mobile Music Content (Base: Pay for Individual Applications)
• Table 7.  Willingness to Pay for Mobile Music Content (Base: Do Not Already Use Application)
List of Figures
• Figure 1.  Mobile Phone Applications in Use
• Figure 2.  Barriers to Using Additional Premium Services
• Figure 3.  Application Spending by Carrier (Base: Pay Monthly Charges for Data)
• Figure 4.  Spending by Personal vs. Business Users
• Figure 5.  Handset Preference by Monthly Data Usage
• Figure 6.  Handset Preference by Percent Personal Use of Data