World Television Market

Market trends in 2003 and forecasts through 2008
 
• The world television market is estimated to reach 240 billion USD in 2003 compared with 225 billion USD in 2002
• Although the advertising crisis of 2001/2002 has passed, it still weighed upon market growth which remains acceptable due to a steady rise in pay-TV revenues. A return to a consistent level of growth is expected in 2004
• Detailed analysis: 32 countries and by geographic zone
Strategic positioning of the top 30 groups
 
• Concentration process continues
• Players are keeping a strong national foothold
• Contrasting results according to sectors of activity
Challenges
 
• Digitisation of networks and services
• Audience fragmentation
• Players’ concentration
Update Service
 
• An overview of the main market trends
• Monitoring the leading operators and key event
new!
• Detailed analysis by geographic zone, market and segment (free-to-air television, pay-TV, and digital television)
• Analysis of operator strategies: sectoral comparison (commercial television, public service, pay television, media conglomerates)
• Excel file with key data included
Contents
1/ Markets and forecasts
Market developments 1997-2003 and forecasts through 2008
• Market data
- Reception methods (terrestrial, cable, satellite), subscribers, multi-channel TV households, digital households
- Television revenue: subscription, license fees, advertising
• Market forecasts by country

Regional breakdown
Africa/Middle-East, Asia/Pacific, Europe, Latin America, North America

Detailed analysis of 32 countries
- Profile
- Key data
- Television revenues
- Market situation by television network
- Audience shares by channel
- Market structure (commercial television, public service, pay television) and major players (channels and TV platforms)

• Africa/Middle-East: South Africa, Turkey
• Latin America: Argentina, Brazil, Mexico
• North America: Canada, USA
• Asia/Pacific: Australia, China, India, Indonesia, Japan, South Korea
• Europe : Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Sweden, United Kingdom
Challenges
- Digitisation and competition between broadcast TV networks
- Cable, satellite, digital terrestrial – which network is most effective
- New TV services for the digital consumer
- Audience fragmentation
- Public positioning
2/ Players' strategy development
Competitive games within the national framework
• Public service and commercial television
- Broadcast network
- Shareholding
- Audience
- Strategies
• Subscription television
- Broadcast network
- Shareholding
- Subscribers (analogue, digital)
- Strategic positioning

Player comparison
• Ranking
• Comparing economic and financial performances by player type:
- Media conglomerates
- Commercial television
- Public service television
- Pay TV

Comparative analysis
• Concentration and geographic positioning of sector leaders
- 3/ Companies
- • History, shareholding, key data, current events, organisation and subsidiaries
• Group activities by segment and geographic region, number of subscribers
• Strategic positioning, digital and Internet strategies
• Economic and financial performance
- • Players analysed
• Admira Media
• ARD-ZDF
• BBC
• Cablevision Systems
• Carlton Communications/Granada Media
• Comcast Corporation
• Echostar Communications
• France Télévisions
• Fuji Television Network
• General Electric / NBC
• Grupo Televisa
• Modern Times Group News Corporation/BSkyB/Direct TV
• NHK
• Nippon Television Network
• Organizaçoes Globo
• RAI
• RTL Group
• RTVE
• SBS Broadcasting
• Sony
• TF1
• Time Warner
• Kirch Media/ProSiebenSat1 Media
• Liberty Media
• Mediaset
- • Tokyo Broadcasting System
• Viacom
• Vivendi-Universal
• Walt Disney
- UPDATE SERVICE

To help you monitor events in the television sector more closely with a clearer understanding of changes in this rapidly-evolving industry, the “World Television Market” is enhanced by 2 updates published during the year including:

• Strategic monitoring of market players based on ongoing analyses of 20 key groups: statistical data (financial results, subscriber bases, market share etc.), major developments (sector positioning, development of offers, alliances/mergers and acquisitions)

• An update on major economic trends in the sector, especially including conditions in the main markets (Germany, Spain, France, Italy, the United Kingdom, the United States etc.), regulatory developments, changes in reception methods and the growth of digital television, the impact of players’ strategies etc.
- Excel file containing key data available with electronic version


纸质版价格：RMB 30000 （包括1年2次更新服务的纸版价格：RMB 40000）
完成日期：2004年2月（更新版完成日期为05年02月）