Abstract
In the first half of 2009, sales of smart phone in China surged against global sales downturn. In the meantime, competition between operating systems and mobile phone vendors gets increasingly fierce.
As the overlord in Chinese mobile phone market, Nokia has unrivaled brand impact and launch speed of new products. HTC is the key competitor of Nokia in China smart phone market.
New smart phones with GPS function are most welcomed by the users, followed by touch screen and 3G smart phones.
Smart phones RMB2001-3000 prevail in the market and are the focused concerns of the users. The quantity of high-end phones, above RMB3000 almost equaled with that of the former.
3-mega and 3.2-mega-pixel smart phone has replaced the mainstream 2-mega-pixel and already ranked first by quantity. Meanwhile, the quantity of 5-mega and 8-mega-pixel smart phones also increases rapidly.
Quantity of 2.4-2.8 inches screen and above 2.8 inches smart phones almost paralleled, showing the increasing popularization of large-size screen.
A great number of mobile phones employs Windows Mobile operating system; then comes Symbian S60.
Contents
1. Market Overview
2. China Smart Phone Market, 1H 2009
2.1 Users’ Concern, Jan-Jun
2.2 Brand Structure
2.3 Price Structure
2.4 Function Structure
2.5 Pixel Structure
2.6 Appearance Structure
2.7 Screen Size Structure
2.8 Operating System
3. Key Mobile Phones Vendors
3.1 New Product Quantity of Key Vendors
3.2 New Product Quantity by Price of Key Vendors
4. Forecast of China Smart Phone Market, 2H 2009
Selected Charts
Users’ Concern About Smart Phone, Jan-Jun 2009
Brand Structure of New Smart Phones
New Smart Phone Quantity by Price
New-launched Mobile Phone Quantity by Price, 1H 2009
Price Structure of New Smart Phones
Mainstream Functions of New Smart Phones and Users’ Concern Proportion, 1H 2009
Number of New Smart Phones by Pixel and Users’ Concern Proportion, 1H 2009
Number of New Smart Phones by Appearance, 1H 2009
Users’ Concern on New Smart Phones with Varied Appearance, 1H 2009
Number of New Smart Phones by Screen, 1H 2009
Number of New Smart Phones by Operating System, 1H 2009
Number of New Smart Phones Launched by Key Vendors, 1H 2009
Number of New Smart Phones by Price of Key Vendors, 1H 2009
Partial Indices and Latest Prices of Top 30 Popular Smart Phone Models in China, 1H 2009