发布日期：2008年4月

摘要

As we move towards the so-called cashless society, and consumers increasingly want the ability to make payments online and on their mobile phones ?safe in the knowledge that transactions are secure ?the face of the payments landscape is changing. Card payments have increasingly become an important part of our everyday lives, especially as more and more people utilize the Internet and financial institutions offer various payment services that preclude writing checks or using cash. From a business standpoint and despite growing transaction volumes, financial institutions are facing margin pressures on their payments businesses as competition has grown. From a technology standpoint, there has been little change in the past two decades. However, there are indications that suggest the next few years will yield interesting developments. This report considers the current market for payments technologies and provides an analysis of how the sector could evolve. The Future of Payments: Prepaid cards, contactless and mobile payments is a new report published by Business Insights that examines the current market for a range of existing payment technologies and processes, and how this will drive the future of payments. This report predicts how payments trends will change in Europe, the US and Asia Pacific as well as examining potential marketing strategies. It also considers the drivers and risks for each key technology including mPayments, contactless payments, and co-branded and prepaid card schemes.

目录及图表

FINANCE
The Future of Payments
Prepaid cards, contactless and mobile payments
Gary Eastwood
 Table of Contents  
 
 
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Gary Eastwood
Gary Eastwood is an experienced writer  and editor in the business and technology
sectors, contributing to many of the leading publications and magazines in these fields.
As well as holding senior editorial positions on a number of trade publications, he has
worked with companies such as the UK Department of Trade & Industry,
Confederation of British Industry, Microsoft, IBM, CSC, Oracle and Intel on a variety
of writing projects.
Copyright © 2008 Business Insights Ltd
This Management Report is published by Business Insights Ltd. All rights reserved.
Reproduction or redistribution of this Management Report in any form for any
purpose is expressly prohibited without the prior consent of Business Insights Ltd.
 
The views expressed in this Management Report are those of the publisher, not of
Business Insights. Business Insights Ltd accepts no liability for the accuracy or
completeness of the information, advice or comment contained in this Management
Report nor for any actions taken in reliance thereon.
 
While information, advice or comment is believed to be correct at the time of
publication, no responsibility can be accepted by Business Insights Ltd for its
completeness or accuracy.
 
  
 
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Table of Contents
The Future of Payments
Market context: The US and Europe  8
Market context: Asia Pacific and pre-paid cards  9
The future of co-branded cards  10
Contactless payments  11
Mobile payments  12
Chapter 1  Market context: the US and
Europe 16
Summary  16
Introduction 17
Prepaid cards  18
Contactless payments  19
Market issues  20
SEPA  23
Future strategies  24
Payments fraud  26
Chapter 2  Market context:  Asia-Pacific and 
pre-paid cards  30
Summary  30
Introduction 31
Definitions  31
Affinity cards  31
AAGR 31
Balances outstanding  32
Branded prepaid cards  32
CAGR 32
Co-branded cards  32
Private-label cards  32
Prepaid cards  33
Pre-paid markets  39 
 
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The European market vs the US and Japan  39
The youth market  39
Corporate market  41
Unbanked customers  42
Conclusions  43
Teen market  43
Corporate and government sectors  47
Chapter 3  The future of  co-branded cards  52
Summary  52
Market context  53
Loyalty schemes  56
Types of co-branded card programs  57
Benefits to card issuers of co-branded programs  59
Benefits to merchants of co-branded card programs  61
Risks  62
Conclusions  63
Product differentiation  65
Co-branding relationships  66
Market share in growing markets  66
Co-branding profitability  67
High costs  68
Chapter 4  Contactless payments  72
Summary  72
Market context  73
Market sizing  78
Conclusions  80
Potential obstacles and solutions  81
Interoperability 81
Security 82
Cost 82
The future  83
The Americas  85
Asia-Pacific 86
Europe 86
Chapter 5  Mobile payments  90
Summary  90  
 
v
Defining mobile payments  91
Market context  91
Costs and risks  93
Market drivers  95
mPayment trials  98
Mobipay – Europe’s great mPayment success story?  98
NTT DoCoMo – turning the mobile phone into a contactless e-wallet  101
The collapse of Simpay  106
Problem 1: Premium SMS is a highly inflexible means of payment  107
Problem 2: A lack of common standards makes life difficult for
merchants and restricts cross-border sales  108
Conclusions 110
Payment and billing structures  113
Interoperability and acceptance  115
The cost of accepting mPayments  117
The future  120
Index  122
List of Figures
Figure 1.1:  European retail banks’ payment project priorities  22
Figure 1.2:  European retail payment players  25
Figure 1.3:  Retail banks’ fraud priority areas  27
Figure 2.4:  Prepaid cards have their place in the current payment card landscape  35
Figure 2.5:  Asia-Pacific target youth market, 2007  40
Figure 3.6:  Defining card partnership models  54
Figure 3.7:  Combining brand and expertise in a co-branding relationship  55
Figure 4.8:  Global market opportunity for contactless payments  78
Figure 5.9:  Cash is the dominant payment mechanism for transactions up to the value of £10.00 in
the UK  96
Figure 5.10:  NTT DoCoMo has taken the traditional mobile phone proposition and added extra
functionality 101
Figure 5.11:  Applications for mobile payments  111
 
List of Tables
Table 2.1:  Forecast prepaid card spend by country ($bn), 2010  39
Table 2.2:  Asia-Pacific target youth market (0-17 years), 2007  40
Table 2.3:  Youths and their aspirational ages  45
Table 3.4:  forecast for pay later card numbers across five markets, 2006–2010  64
Table 5.5:  The aspects of the mPayment value chain that interested parties are keen to secure or
avoid 94