发布时间：2008.8

摘要

Countries covered: Asia, South America

The current research study aims to explain how Asian brands are penetrating the medical equipment market in Latin America. Asian players are divided in Japanese, Chinese and Korean. Differences are found in terms of penetration strategies and product development level. Therefore, Japan arises as the leading Asian technology in the continent due to brand reputation. China is strong in terms of market penetration thanks to one company: Mindray. Korean technology comes third in end users’ perception as a result of a narrow portfolio offering. Overall, as Asian brand perception evolves, future scenarios show an increasing participation of the main brands.

目录及图表

1 DEFINITIONS AND MEASUREMENTS

Study Objectives and Methodology

Objectives and Methodology for the study

Definitions

Market Definition

Abbreviations

Abbreviations used

2 ASIAN INDUSTRY PARTICIPANTS ANALYSIS

Definition and Segmentation of Asian Industry Participants

Definition and Segmentation

Japanese

Chinese

Korean

Shared Obstacles

Key Asian Brands

Main Asian Brands

Penetration and Marketing Strategies

Strategies for the Latin American Market

Overview of Asian Industry Participants Analysis

Overview of Industry Participants Analysis

3 MARKET ANALYSIS

Profile of Key Latin American Market

Latin American Markets

Demand Analysis

Region 1: Mexico and Brazil

Region 2: Chile

Region 3: Argentina Colombia and Venezuela

4 CONCLUSION

Conclusion

Final Remarks