发布日期：2008年4月
摘要
Retailing in Egypt report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
目录及图表
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Non-store retailing; Store-based retailing
Executive summary
Retail sector continues to power ahead
The retail industry in Egypt continued to strongly perform in 2007 because of the country’s improved economic situation. With an under-penetrated population of around 72 million and growing purchasing power, Egypt stands out as a favourable destination and a lucrative opportunity for a wide variety of international and domestic retail outlets.
Retail sales have experienced strong growth in current value terms, thus creating confidence and encouraging new entrants and new outlets to enter the market and ensuring healthy growth rates.
Store-based retailing leads Egyptian retailing
Retail sales in Egypt grew by 6% in current value terms in 2007. Store-based retailing continued to account for the bulk of sales and the driver of growth as shopping in Egypt is considered a leisure activity. Moreover, consumers prefer to closely inspect the quality and feel of the goods before buying. The different outlets and different brand names with different price levels allow the consumer to choose the best quality at the cheapest price. Non-store retailing was still very minor in 2007 and limited to specific items such as cosmetics, clothing, kitchenware and sports equipment. New outlets in the malls across the country are offering foreign brands/products and are behind the boom in store-based retailing.
City Stars phase II offers better shopping
In view of the booming retail industry in Egypt and the presence of elegant malls like City Stars, international brands have expressed a great interest in establishing a presence and their brands in the Egyptian market.
In 2007, the second phase in City Stars opened and will house over 250 outlets which will cater to all the shopping needs of Egyptian consumers with international names like The Body Shop, Tommy Hilfiger, Marina Rinaldi, Batta, Mothercare, Aldo and many others. The new phase has a large food court, which accommodates existing food chains and newcomers such as Starbucks, Burger King and Papa Johns in addition to KFC, Wessaya and Cook Door and many more.
More hypermarkets thanks to good economic climate
Hypermarkets are becoming very attractive outlets for a wide consumer base due to their novelty of offering a variety of goods under one roof. They are popular because they have introduced the promotion concept into the Egyptian market. Hypermarkets in Egypt are located within big malls, therefore, visiting a hypermarket, became a part of a family outing since malls incorporate food courts, clothing, footwear, health care outlets, jewellers and entertainment such as cinema complexes and fun parks.
As such, Majid Al Futtaim Group, the national brand owner of Carrefour, has announced plans to open five new sites in Egypt: Nasr city centre, Nozha city centre, Almaza city centre and two other shopping centres. This is taking place in addition to expanding the selling area of Carrefour Maadi by around 5,800 sq m to accommodate 42 new stores including newcomers to the Egyptian market such as The Body Shop, Next, Mothercare and Starbucks by the end of 2007.
Omar Effendi's new owner undertakes challenging renovation
The privatisation of the department stores is expected to boost their performance and achieve better sales. The giant Saudi group Anwal has purchased the Omar Effendi chain and is reforming the business from administration to financials to modernising the branches and launching an expansive employee training programme in order to boost sales in 2008.
Table of contents
RETAILING IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Retail sector continues to power ahead
Store-based retailing leads Egyptian retailing
City Stars phase II offers better shopping
More hypermarkets thanks to good economic climate
Omar Effendi's new owner undertakes challenging renovation
KEY TRENDS AND DEVELOPMENTS
Egypt is the top reformer in 2006/2007
The opening of the new stock exchange (Nilex)
The government is encouraging the ICT sector
Inflation continues to rise, increasing unit prices
Egypt receives a record 9.7 million tourists in 2006/2007
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
Cash-and-Carry/Warehouse Clubs
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
BELLA DONNA FOAD HODROJ - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Bella Donna Foad Hodroj: Key Facts
Summary 3 Bella Donna Foad Hodroj: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 4 Company Bella Donna Foad Hodroj: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 Bella Donna Foad Hodroj: Competitive Position 2007
BISHARA GROUP - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Bishara Group: Key Facts
Summary 7 Bishara Group: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 Bishara Group: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 Bishara Group: Competitive Position 2007
COMPU ME - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Compu Me: Key Facts
Summary 11 Compu Me: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 12 Compu Me Competitive Position 2007
I2 CO - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 13 I2 Co: Key Facts
Summary 14 I2 Co: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 15 I2 Co: Competitive Position 2007
MAJID AL FUTTAIM GROUP - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Majid AL Futtaim Group: Key Facts
Summary 17 Majid AL Futtaim Group: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 18 Private Label Portfolio
COMPETITIVE POSITIONING
Summary 19 Majid AL Futtaim Group Competitive Position : 2007
ORIENTAL WEAVERS CO - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Oriental Weavers: Key Facts
Summary 21 Oriental Weavers: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 22 Oriental Weavers: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 23 Oriental Weavers: Competitive Position 2007
SHAMASI GROUP - RETAILING - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 24 Shamasi Group: Key Facts
Summary 25 Shamasi Group: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 26 Shamasi Group: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 27 Shamasi Group: Competitive Position 2007
HYPERMARKETS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 1 Spinneys Egypt Ltd :Cairo City Stars Mall
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 24 Hypermarkets Company Shares by Value 2004-2007
Table 25 Hypermarkets Brand Shares by Value 2004-2007
Table 26 Hypermarkets Outlets by Brand 2004-2007
Table 27 Hypermarkets Selling Space by Brand 2004-2007
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 2 Mansour Group :Cairo Nasr City
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 32 Supermarkets Company Shares by Value 2004-2007
Table 33 Supermarkets Brand Shares by Value 2004-2007
Table 34 Supermarkets Outlets by Brand 2004-2007
Table 35 Supermarkets Selling Space by Brand 2004-2007
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR FORMATS
Chart 3 Awlad Ragab: Cairo Nasr City (This is an area in Cairo)
SECTOR DATA
Table 38 Discounters: Value Sales, Outlets and Selling Space 2002-2007
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 40 Discounters Company Shares by Value 2004-2007
Table 41 Discounters Brand Shares by Value 2004-2007
Table 42 Discounters Outlets by Brand 2004-2007
Table 43 Discounters Selling Space by Brand 2004-2007
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CONVENIENCE STORES IN EGYPT
HEADLINES
FORECOURT RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR DATA
Table 46 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 47 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 48 Forecourt Retailers Company Shares by Value 2004-2007
Table 49 Forecourt Retailers Brand Shares by Value 2004-2007
Table 50 Forecourt Retailers Outlets by Brand 2004-2007
Table 51 Forecourt Retailers Selling Space by Brand 2004-2007
Table 52 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 53 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
MIXED RETAILERS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 54 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 55 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 56 Mixed Retailers Company Shares by Value 2004-2007
Table 57 Mixed Retailers Brand Shares by Value 2004-2007
Table 58 Mixed Retailers Outlets by Brand 2004-2007
Table 59 Mixed Retailers Selling Space by Brand 2004-2007
Table 60 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 61 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR FORMATS
Chart 4 MAC Co for Promoting Commercial Businesses: Cairo City Stars Mall
SECTOR DATA
Table 62 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 63 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 64 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 65 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 66 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 67 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 68 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 69 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 5 Morgan Co: Cairo City Stars Mall
SECTOR DATA
Table 70 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 71 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 72 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 73 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 74 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 75 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 76 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 77 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 6 Istkbal Mobilya Sanayi ve Ticaret AS Co: Cairo City Stars Mall
SECTOR DATA
Table 78 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 79 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 80 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 81 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 82 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 83 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 84 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 85 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN EGYPT
HEADLINES
OVERVIEW
SECTOR DATA
Table 86 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 87 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 88 DIY and Hardware Stores Company Shares by Value 2004-2007
Table 89 DIY and Hardware Stores Brand Shares by Value 2004-2007
Table 90 DIY and Hardware Stores Outlets by Brand 2004-2007
Table 91 DIY and Hardware Stores Selling Space by Brand 2004-2007
Table 92 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 93 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DURABLE GOODS RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMATS
Chart 7 Olympic Group: Cairo City Stars Mall
SECTOR DATA
Table 94 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 95 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 96 Durable Goods Retailers Company Shares by Value 2004-2007
Table 97 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 98 Durable Goods Retailers Outlets by Brand 2004-2007
Table 99 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 100 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 101 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN EGYPT
HEADLINES
OVERVIEW
SECTOR FORMAT
Chart 8 Virgin Group Ltd: Cairo City Stars Mall
SECTOR DATA
Table 102 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 103 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 104 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 105 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 106 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 107 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 108 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 109 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN EGYPT
HEADLINES
PROSPECTS
HOMESHOPPING IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 110 Homeshopping: Value 2002-2007
Table 111 Homeshopping: % Value Growth 2002-2007
Table 112 Homeshopping Company Shares by Value 2004-2007
Table 113 Homeshopping Brand Shares by Value 2004-2007
Table 114 Homeshopping Forecasts: Value 2007-2012
Table 115 Homeshopping Forecasts: % Value Growth 2007-2012
INTERNET RETAILING IN EGYPT
HEADLINES
TRENDS
PROSPECTS
DIRECT SELLING IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 116 Direct Selling: Value 2002-2007
Table 117 Direct Selling: % Value Growth 2002-2007
Table 118 Direct Selling Company Shares by Value 2004-2007
Table 119 Direct Selling Brand Shares by Value 2004-2007
Table 120 Direct Selling Forecasts: Value 2007-2012
Table 121 Direct Selling Forecasts: % Value Growth 2007-2012