发布时间：2008.6

摘要

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Cola carbonates; Non-cola carbonates

目录及图表

SOFT DRINKS IN DENMARK : MARKET INSIGHT

EXECUTIVE SUMMARY

Strong volume growth recorded for 2007

Health & wellness concerns drive low calorie growth

Domestic players dominate sales

Grocery outlets account for the bulk of sales

Volume growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Disposable income increases encouraging segmentation growth

Cross-border trade a constant concern

Aging population presents challenges

Health & wellness concerns driving low calorie growth

Single-household numbers increasing

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - DENMARK

HARBOES BRYGGERI A/S - SOFT DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Harboes Bryggeri A/S: Key Facts

Summary 3 Harboes Bryggeri A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Harboes Bryggeri A/S: Competitive Position 2007

PEBAS SCANDINAVIA A/S - SOFT DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Pebas Scandinavia A/S: Key Facts

Summary 6 Pebas Scandinavia A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

ROYAL UNIBREW A/S - SOFT DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Royal Unibrew A/S: Key Facts

Summary 8 Royal Unibrew A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Royal Unibrew A/S: Competitive Position 2007

RYNKEBY FOODS A/S - SOFT DRINKS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Rynkeby Foods A/S: Key Facts

Summary 11 Rynkeby Foods A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Rynkeby Foods A/S: Competitive Position 2007

CARBONATES IN DENMARK

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 Off-trade Sales of Carbonates by Subsector: Volume 2002-2007

Table 39 Off-trade Sales of Carbonates by Subsector: Value 2002-2007

Table 40 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2002-2007

Table 41 Off-trade Sales of Carbonates by Subsector: % Value Growth 2002-2007

Table 42 On-trade vs Off-trade Sales of Carbonates: Volume 2002-2007

Table 43 On-trade vs Off-trade Sales of Carbonates: Value 2002-2007

Table 44 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2002-2007

Table 45 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2002-2007

Table 46 Company Shares of Carbonates by Off-trade Volume 2003-2007

Table 47 Brand Shares of Carbonates by Off-trade Volume 2004-2007

Table 48 Company Shares of Carbonates by Off-trade Value 2003-2007

Table 49 Brand Shares of Carbonates by Off-trade Value 2004-2007

Table 50 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2007-2012

Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Value 2007-2012

Table 52 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2007-2012

Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2007-2012

Table 54 Low Calorie Carbonates by Subsector 2003-2007