发布时间：2007.5

摘要

Countries covered: United Kingdom

Leisure time is becoming increasingly important to consumers — if only because people are living in a time-poor society in which high employment levels leave little time for genuine relaxation.

The industry for leisure services and goods is highly geared towards maximising revenue from these more affluent, working consumers.

Many young people have high levels of personal disposable income (PDI), and falling birth rates also mean that the middle-aged have more money to dedicate to the leisure interests of fewer children. These two factors have had an impact on sales of toys and gadgets, in particular.

As well as the games market, this Market Assessment report reviews the sector for audio-visual, photographic and information-processing goods, which have thrived on account of strong consumer interest in the developing technology. The report examines the market for leisure services, including football, cinema, gardening and gambling. The company profile sections provide a close-up of developments in these sectors through analysis of the performance by such operators as Manchester United, Rank and Wyevale.

A trend across the review period — for a higher percentage of overall household expenditure to be dedicated towards leisure — is notable and ongoing. This has been underpinned by factors such as high employment levels, while the strength of the UK economy over the review period has supported consumer confidence to no small extent. In 2005, the boom period in terms of consumer spending came to an end, and an atmosphere of caution has now set in. This has affected some sectors of the leisure industry — for example, the audio-visual sector, in which consumers have deferred purchases of large-ticket items such as wide-screen television sets.

However, sectors that are thriving include recreational, sporting and cultural services. Whereas the audio-visual sector has seen strong price deflation, some price rises have been notable across the services sector, but this has not dissuaded many consumers from participation in such events as cinema, theatre, football and other sports. The book market is still on a healthy upward trend, with sales of such blockbusters as the Harry Potter series significantly driving up volumes. UK consumers are also inclined to eat out; in fact, the biggest sector in the leisure industry (as analysed in this report) is the restaurants sector.

Other sectors have been hit by shifts in technology use. The capacity for consumers to access information and entertainment via an increasing variety of channels is slowing growth in sectors such as newspapers and magazines. In terms of technology, increasing penetration of broadband Internet access across UK households, as well as more sophisticated mobile capability, is determining the way many media companies are now planning their future strategies. Many are keen to exploit the growing use of electronic media.

The outlook for future growth in the leisure sector is still one in which a growing percentage of household expenditure will be dedicated to leisure. There is much stimulation, in the form of technological advancements, to entice consumers to trade up in terms of personal electronics and games. Leisure spending in other areas — such as football, cinema, restaurants and outings — is also likely to remain priority.

This report also looks at consumer involvement in a number of leisure activities through analysis of Target Group Index (TGI) survey data, produced by BMRB International. The most popular leisure activities analysed included eating out in restaurants, visiting garden centres, and buying compact discs (CDs) and digital versatile discs (DVDs). With regard to sport, the most popular activity was walking or rambling. There are also a plethora of other sports that involve consumers, including more adventurous activities such as windsurfing and sailing. The leisure industry has been affected to some extent by the growth in cheap travel. More consumers are undertaking foreign adventure-style holidays, which can encourage them to invest in equipment, or further participation, at home. Restaurants are also gearing up towards more sophisticated provision, as the demand for more exotic cuisines — inspired through travel — becomes more apparent.

Many of the UK's major leisure companies continue to perform extremely strongly. Manchester United, the UK's leading football club, looks set for a strong future with the imminent expansion of broadcasting rights.

Media operators such as British Sky Broadcasting (BSkyB) are also consolidating a very robust position within the leisure industry.

Other companies are currently feeling the pressure of increased competition. The supermarkets' aggressive performance in terms of marketing leisure goods has recently had an impact on the sales of both HMV and WH Smith, among the leading high-street retailers for music and entertainment goods. Another major retail player, DSG International PLC, has also responded to competition by converting its Dixons high-street operation into an online business.

目录及图表

Executive Summary

1. Introduction

REPORT COVERAGE

DEFINITION

COICOP HEADINGS

COICOP Heading 9 (Recreation and Culture)

Audio-Visual, Photographic and Information-Processing Equipment

Audio-Visual Equipment (Equipment for the Reception, Recording and

Reproduction of Sound and Pictures) — DG

Photographic and Optical Equipment (Photographic and Cinematographic Equipment and Optical Instruments) — DG

Information-Processing Equipment — DG

Recording Media — SDG

Repairs of Audio-Visual Equipment (Repair of Audio-Visual, Photographic and Information-Processing Equipment) — SER

Other Major Durables for Recreation and Culture

Major Durables for Outdoor Recreation — DG

Musical Instruments and Major Durables for Indoor Recreation — DG

Maintenance of Other Major Durables (Maintenance and Repair of Other

Major Durables for Recreation and Culture) — SER

Other Recreational Items and Equipment, Gardens and Pets

Games, Toys and Hobbies — SDG

Sports, Camping and Open-Air Recreation Equipment — SDG

Gardens, Plants and Flowers — NDG

Pets and Related Products — NDG

Veterinary and Other Services (Veterinary and Other Services for Pets) — SER

Recreational and Cultural Services

Recreational and Sporting Services — SER

Cultural Services — SER

Games of Chance — SER

Newspapers, Books and Stationery

Books — SDG

Newspapers and Periodicals — NDG

Miscellaneous Printed Matter — NDG

Stationery and Drawing Materials — NDG

COICOP Heading 11 (Restaurants and Hotels)

Restaurants and Hotels

Restaurants, Cafés, etc. — SER

ACTIVITIES NOT COVERED IN THIS REPORT

2. Strategic Overview

MARKET DYNAMICS AND SEGMENTATION

Introduction

Socio-Economic Background

MARKET SIZE AND TRENDS

Table 1: UK Household Consumer Spending on

Leisure Activities by Sector — Current Prices

(£m and %), 2001-2006

Table 2: UK Household Consumer Spending on Leisure Activities by Sector — Chained Volume Measures,

Reference Year 2003 (£m and %), 2001-2006

Figure 1: UK Household Consumer Spending

on Leisure Activities — Current Prices and Chained Volume Measures, Reference Year 2003 (£m), 2001-2006

COMPETITIVE STRUCTURE

Audio-Visual, Photographic and Information-Processing

Equipment

Audio-Visual Equipment (Equipment for the Reception, Recording and Reproduction of Sound and Pictures)

Photographic and Optical Equipment (Photographic and Cinematographic Equipment and Optical Instruments)

Information-Processing Equipment

Recording Media

Other Major Durables for Recreation and Culture

Major Durables for Outdoor Recreation

Musical Instruments and Major Durables for Indoor Recreation

Other Recreational Items and Equipment, Gardens and Pets

Games, Toys and Hobbies

Sports, Camping and Open-Air Recreation Equipment

Gardens, Plants and Flowers

Pets and Related Products

Recreational and Cultural Services

Recreational and Sporting Services

Cultural Services

Games of Chance

Newspapers, Books and Stationery

Books

Newspapers and Periodicals

Miscellaneous Printed Matter

Stationery and Drawing Materials

Restaurants and Hotels

Restaurants, Cafés, etc.

ADVERTISING

Table 3: Total Main Media Advertising Expenditure

on Leisure Goods and Services by Sector (£000),

Years Ending December 2005 and 2006

Table 4: Main Media Advertising Expenditure

on Leisure Goods and Services by Sector

by Leading Advertiser (£000 and %),

Year Ending December 2006

THE CONSUMER

Table 5: Summary of Consumer Participation

in Selected Leisure Activities (% of adults), 2005/2006

MARKET FORECASTS

Table 6: Forecast UK Household Consumer Spending

on Leisure Activities — Current Prices

(£m and %), 2007-2010

Table 7: Forecast UK Household Consumer Spending

on Leisure Activities — Chained Volume Measures,

Reference Year 2003 (£m), 2007-2010

3. Audio-Visual Equipment, etc.

BACKGROUND

MARKET SIZE

Table 8: UK Household Consumer Spending on Audio-Visual, Photographic and Information-Processing Equipment

by Subsector — Current Prices (£m and %), 2001-2006

Table 9: UK Household Consumer Spending on Audio-Visual, Photographic and Information-Processing Equipment

by Subsector — Chained Volume Measures,

Reference Year 2003 (£m and %), 2001-2006

Figure 2: UK Household Consumer Spending on Audio-Visual, Photographic and Information-Processing Equipment

— Current Prices and Chained Volume Measures,

Reference Year 2003 (£m), 2001-2006

CONSUMER TRENDS

Use of the Internet

MARKETING ACTIVITY

ADVERTISING

Table 10: Main Media Advertising Expenditure

on Audio-Visual, Photographic and

Information-Processing Equipment by Subsector (£000),

Years Ending December 2005 and 2006

DISTRIBUTION

4. Leisure Equipment, Gardening and Pets

BACKGROUND

MARKET SIZE

Other Major Durables for Recreation and Culture

Table 11: UK Household Consumer Spending

on Other Major Durables for Recreation and Culture

by Subsector — Current Prices (£m and %), 2001-2006

Table 12: UK Household Consumer Spending

on Other Major Durables for Recreation and Culture

by Subsector — Chained Volume Measures,

Reference Year 2003 (£m and %), 2001-2006

Figure 3: UK Household Consumer Spending

on Other Major Durables for Recreation and Culture

— Current Prices and Chained Volume Measures,

Reference Year 2003 (£m), 2001-2006

Other Recreational Items and Equipment, Gardens and Pets

Table 13: UK Household Consumer Spending

on Other Recreational Items and Equipment,

Gardens and Pets by Subsector — Current Prices

(£m and %), 2001-2006

Table 14: UK Household Consumer Spending

on Other Recreational Items and Equipment,

Gardens and Pets by Subsector — Chained Volume Measures, Reference Year 2003 (£m and %), 2001-2006

Figure 4: UK Household Consumer Spending

on Other Recreational Items and Equipment,

Gardens and Pets — Current Prices and Chained Volume Measures, Reference Year 2003 (£m), 2001-2006

CONSUMER TRENDS

Video/PC Games

Gardening

Sports/Camping

MARKETING ACTIVITY

ADVERTISING

Table 15: Main Media Advertising Expenditure

on Other Major Durables for Recreation and Culture

by Subsector (£000), Years Ending December 2005 and 2006

Table 16: Main Media Advertising Expenditure

on Other Recreational Items and Equipment,

Gardens and Pets by Subsector (£000),

Years Ending December 2005 and 2006

DISTRIBUTION

5. Recreational and Cultural Services

BACKGROUND

Recreational and Sporting Services

Cultural Services and Attractions

MARKET SIZE

Table 17: UK Household Consumer Spending

on Recreational and Cultural Services by Subsector

— Current Prices (£m and %), 2001-2006

Table 18: UK Household Consumer Spending

on Recreational and Cultural Services by Subsector

— Chained Volume Measures, Reference Year 2003

(£m and %), 2001-2006

Figure 5: UK Household Consumer Spending

on Recreational and Cultural Services

— Current Prices and Chained Volume Measures,

Reference Year 2003 (£m), 2001-2006

CONSUMER TRENDS

Private Health Clubs and Gymnasia

Licensed Clubs

Pop and Rock Concerts

Theatre

Art Galleries

MARKETING ACTIVITY

ADVERTISING

Table 19: Main Media Advertising Expenditure

on Recreational and Cultural Services by Subsector (£000), Years Ending December 2005 and 2006

DISTRIBUTION

6. Newspapers, Books and Stationery

BACKGROUND

MARKET SIZE

Table 20: UK Household Consumer Spending

on Newspapers, Books and Stationery by Subsector

— Current Prices (£m and %), 2001-2006

Table 21: UK Household Consumer Spending

on Newspapers, Books and Stationery by Subsector

— Chained Volume Measures, Reference Year 2003

(£m and %), 2001-2006

Figure 6: UK Household Consumer Spending

on Newspapers, Books and Stationery

— Current Prices and Chained Volume Measures,

Reference Year 2003 (£m), 2001-2006

CONSUMER TRENDS

MARKETING ACTIVITY

ADVERTISING

Table 22: Main Media Advertising Expenditure

on Newspapers, Books and Stationery by Subsector

(£000), Years Ending December 2005 and 2006

DISTRIBUTION

7. Restaurants, Cafés, etc.

BACKGROUND

MARKET SIZE

Table 23: UK Household Consumer Spending

on Restaurants, Cafés, etc. — Current Prices

(£m and %), 2001-2006

Table 24: UK Household Consumer Spending

on Restaurants, Cafés, etc. — Chained Volume Measures, Reference Year 2003 (£m and %), 2001-2006

Figure 7: UK Household Consumer Spending

on Restaurants, Cafés, etc. — Current Prices

and Chained Volume Measures,

Reference Year 2003 (£m), 2001-2006

CONSUMER TRENDS

Restaurants

MARKETING ACTIVITY

ADVERTISING

Table 25: Main Media Advertising Expenditure

on Restaurants, Cafés, etc. (£000),

Years Ending December 2005 and 2006

DISTRIBUTION

8. An International Perspective

INTRODUCTION

THE AUDIO-VISUAL SECTOR

THE EU

9. PEST Analysis

POLITICAL FACTORS

Government Investment in Culture and the Arts

Department for Culture, Media and Sport Targets for 2007

The 2012 Olympic Games

ECONOMIC AND SOCIAL FACTORS

Gross Domestic Product

Table 26: Forecast UK Growth in Gross Domestic Product

in Real Terms (%), 2007-2011

Population

Table 27: The UK Population by Age and Sex

(000), 1971-2021

Marriage and Divorce Trends

Table 28: Marital Status of Men and Women

in Great Britain (%), 2004/2005

Table 29: Marital Status of the Population of Great Britain

(%, 000 and number), 2004/2005

TECHNOLOGICAL FACTORS

10. Consumer Dynamics

OVERVIEW

Table 30: Summary of Consumer Participation

in Selected Leisure Activities (% of adults), 2005/2006

AUDIO-VISUAL ENTERTAINMENT

Purchasing of CDs and DVDs

Table 31: Purchasing of Pre-Recorded CD Albums

in the Previous 12 Months (% of adults), 2005/2006

Table 32: Purchasing of Pre-Recorded DVDs

in the Previous 12 Months (% of adults), 2005/2006

Purchasing of Video/PC Games

Table 33: Purchasing of Consoles and Games

in the Previous 12 Months (% of adults), 2005/2006

GARDENING

Table 34: Visits to Garden Centres

in the Previous 12 Months (% of adults), 2005/2006

SPORTS AND OUTDOOR ACTIVITIES

Table 35: Experience of Camping

in the Previous 12 Months (% of adults), 2005/2006

OTHER RECREATIONAL, SPORTING AND CULTURAL ACTIVITIES

Private Health Clubs and Gymnasia

Table 36: Visits to Health Clubs

in the Previous 12 Months (% of adults), 2005/2006

Table 37: Visits to Gymnasia in the Previous 12 Months

(% of adults), 2005/2006

Licensed Clubs

Table 38: Visits to Licensed Clubs (Excluding Nightclubs)

Once a Week (% of adults), 2005/2006

Pop and Rock Concerts

Table 39: Attendance at Pop or Rock Concerts

(% of adults), 2005/2006

Theatre

Table 40: Visits to the Theatre Once Every 2 to 3 Months

(% of adults), 2005/2006

Art Galleries

Table 41: Visits to Art Galleries or Art Exhibitions

(% of adults), 2005/2006

PURCHASING OF BOOKS

Hardback Books

Table 42: Purchasing of Hardback Books

in the Previous 12 Months (% of adults), 2005/2006

Paperback Books

Table 43: Purchasing of Paperback Books

in the Previous 12 Months (% of adults), 2005/2006

EATING OUT AT RESTAURANTS

Table 44: Eating Out in a Restaurant (in the Evening)

in the Previous 12 Months (% of adults), 2005/2006

USE OF THE INTERNET

Table 45: Internet Access in the Previous 12 Months

(% of adults), 2006

11. Company Profiles

BRITISH SKY BROADCASTING GROUP PLC

Corporate Strategy

Strengths and Weaknesses

Product Development

Brand Development

Innovations

Advertising

Distribution

Profitability

Table 46: Financial Results for British Sky Broadcasting

Group PLC (£000 and %), Years Ending 30th June 2004-2006

Future Company Developments

CAMELOT GROUP PLC

Corporate Strategy

Strengths and Weaknesses

Product Development

Brand Developments

Advertising

Distribution

Profitability

Table 47: Financial Results for Camelot Group PLC

(£000 and %), Years Ending 31st March 2004-2006

Future Company Developments

DSG INTERNATIONAL PLC

Corporate Strategy

Strengths and Weaknesses

Product Development

Advertising

Distribution

Profitability

Table 48: Financial Results for DSG International PLC

(£000 and %), Years Ending 1st May 2004,

30th April 2005 and 29th April 2006

Future Company Developments

EIDOS INTERACTIVE LTD (SCI ENTERTAINMENT GROUP PLC)

Corporate Strategy

Brand Development

Strengths and Weaknesses

Product Development

Innovations

Advertising

Distribution

Profitability

Table 49: Financial Results for SCi Entertainment Group PLC (£000 and %), Year Ending 30th September 2004,

39 Weeks Ending 30th June 2005 and

Year Ending 30th June 2006

Future Company Developments

EMAP PLC

Corporate Strategy

Strengths and Weaknesses

Product Development

Brand Development

Innovations

Advertising

Distribution

Profitability

Table 50: Financial Results for Emap PLC (£000 and %),

Years Ending 31st March 2004-2006

Future Company Developments

HMV GROUP PLC

Corporate Strategy

Strengths and Weaknesses

Product Development

Brand Development

Advertising

Distribution

Profitability

Table 51: Financial Results for HMV Group PLC (£000 and %),

Year Ending 24th April 2004, 53 Weeks Ending

30th April 2005 and Year Ending 29th April 2006

Future Company Developments

JJB SPORTS PLC

Corporate Strategy

Strengths and Weaknesses

Brand Development

Advertising

Distribution

Profitability

Table 52: Financial Results for JJB Sports PLC (£000 and %),

51 Weeks Ending 25th January 2004, 53 Weeks Ending

30th January 2005 and Year Ending 29th January 2006

Future Company Developments

MANCHESTER UNITED LTD

Corporate Strategy

Strengths and Weaknesses

Brand/Product Development

Advertising

Distribution

Profitability

Table 53: Financial Results for Manchester United Ltd

(£000 and %), Year Ending 31st July 2004, 48 Weeks Ending 30th June 2005 and Year Ending 30th June 2006

Future Company Developments

THE RANK GROUP PLC

Corporate Strategy

Strengths and Weaknesses

Product Development

Brand Development

Advertising

Distribution

Profitability

Table 54: Financial Results for The Rank Group PLC

(£000 and %), Years Ending 31st December 2003-2005

Future Company Developments

VIRGIN ACTIVE/HOLMES PLACE

Corporate Strategy

Strengths and Weaknesses

Brand Development

Advertising

Distribution

Profitability

Table 55: Financial Results for Holmes Place Health Clubs Ltd

(£000 and %), Years Ending 31st December 2003-2005

Future Company Developments

WHITBREAD GROUP PLC

Corporate Strategy

Brand Development

Strengths and Weaknesses

Product Development

Advertising

Distribution

Profitability

Table 56: Financial Results for Whitbread Group PLC

(£000 and %), 53 Weeks Ending 4th March 2004,

Year Ending 3rd March 2005 and

Year Ending 2nd March 2006

Future Company Developments

WH SMITH PLC

Corporate Strategy

Strengths and Weaknesses

Brand Development

Product Development

Advertising

Distribution

Profitability

Table 57: Financial Results for WH Smith PLC (£000 and %),

Years Ending 31st August 2005 and 2006

Future Company Developments

WYEVALE GARDEN CENTRES LTD

Corporate Strategy

Strengths and Weaknesses

Brand/Product Development

Advertising

Distribution

Profitability

Table 58: Financial Results for Wyevale Garden Centres Ltd (£000 and %), Year Ending 28th December 2003,

53 Weeks Ending 2nd January 2005 and

Year Ending 1st January 2006

Future Company Developments

12. The Future

INTRODUCTION

Figure 8: Forecast UK Household Consumer Spending

on Leisure Activities — Current Prices and Chained Volume Measures, Reference Year 2003 (£m), 2007-2010

AUDIO-VISUAL, PHOTOGRAPHIC AND

INFORMATION-PROCESSING EQUIPMENT

Overview

Table 59: Forecast UK Household Consumer Spending

on Audio-Visual, Photographic and Information-Processing Equipment — Current Prices (£m and %), 2007-2010

Audio-Visual Equipment

LEISURE EQUIPMENT, GARDENING AND PETS

Overview

Other Major Durables for Recreation and Culture

Table 60: Forecast UK Household Consumer Spending

on Other Major Durables for Recreation and Culture

— Current Prices (£m and %), 2007-2010

Other Recreational Items and Equipment, Gardens and Pets

Table 61: Forecast UK Household Consumer Spending

on Other Recreational Items and Equipment,

Gardens and Pets — Current Prices (£m and %), 2007-2010

Games, Toys and Hobbies

RECREATIONAL AND CULTURAL SERVICES

Overview

Table 62: Forecast UK Household Consumer Spending

on Recreational and Cultural Services

— Current Prices (£m and %), 2007-2010

Recreational and Sporting Services

Cultural Services

Games of Chance

NEWSPAPERS, BOOKS AND STATIONERY

Overview

Table 63: Forecast UK Household Consumer Spending

on Newspapers, Books and Stationery

— Current Prices (£m and %), 2007-2010

Newspapers

Books

Stationery

RESTAURANTS, CAFÉS, ETC.

Overview

Table 64: Forecast UK Household Consumer Spending

on Restaurants, Cafés, etc. — Current Prices

(£m and %), 2007-2010

Takeaways

13. Consumer Confidence

METHODOLOGY

KEY FINDINGS THIS QUARTER

THE WILLINGNESS TO BORROW

Confidence Improves

Table A: The Average Amount Consumers Are Willing

to Borrow in Order to Purchase Expensive Items

at Current and Constant November 2004 Prices

(£ and £bn), February 2006-2007

Willingness to Borrow Slips Slightly

Table B: The Number of Adults Willing to Borrow in Order

to Purchase Expensive Items (000 and %), February 2006-2007

SPENDING FROM SAVINGS

Slight Increase in Spending from Savings

Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items

at Current and Constant November 2004 Prices

(£ and £bn), February 2006-2007

Saving Grows in Relative Importance

Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007

14. Further Sources

General Sources

Government Publications

Other Sources

Bisnode Sources