发布时间：2008.7

摘要

Online video is a wildly growing industry. We have analyzed the market, leveraging a recent consumer survey along with several In-Stat datasets to provide an in-depth discussion of the issues, and we analyzed the scenarios that will drive the business models forward.
 
 Primarily, we provide a forecast for broadband penetration and growth in online video viewers. By 2012, for instance, In-Stat forecasts that 90% of US households will have access to broadband, with 94% of these individuals watching online video—this is up from an estimated 77.8% of broadband users in 2008 watching online video.
 
 Broadband is perhaps the greatest predictor of online video growth and expansion. This forecast, the foundation of which is based on primary research, shows the development and maturation of the online video market.
 
 What is now seen as a predominantly younger pastime will spread to encompass a wider group of people, in part due to the aging of current online video viewers but also as a result of word of mouth, spread of services, growth of in-home networks, and support within the consumer electronic device markets.
 
 By 2012, we anticipate the online video market to eclipse US$ 4.5 billion, growing from US$ 1.2 billion (CAGR of 39%) in 2007.

目录及图表

• Executive Summary
• Online Video Begins to Become Mainstream
o All Content is Delivered as Part of a “Media Bundle"
• US Surve
• Forecasts
o US Online Video Viewers
o US Online Pay Services
 The Subscription Bundle Appears to be the Near-Term Winner
 Forecast for the Value of US Online Rentals and Purchases
 US Revenue from Professional Content (Ad-Based)
o World Market for Online Video
• Methodology
• Related In-Stat Reports
ist of Tables
• Table 1. Reasons Respondents Do Not Rent and/or Purchase Online Video
• Table 2. US Revenue and Annual ARPU for Purchased and/or Rented Online Video
• Table 3. Total Worldwide Revenue for Online Video
List of Figures
• Figure 1. Worldwide Revenues for Online Video
• Figure 2. Types of Online Video Watched by Respondents
• Figure 3. Respondents’ Preference When Buying Movies to Own
• Figure 4. Respondents’ Habits for Purchasing or Renting Online Video
• Figure 5. Average Number of Online Videos Respondents Purchased/Rented per Month
• Figure 6. Penetration of Online Video Among US Broadband Users
• Figure 7. Percentage of Online Video Consumption by Age Group
• Figure 8. Breakout by Age of US Online Video Viewers
• Figure 9. Consumer Types for Bundle Example
• Figure 10. Online Video or Brick and Mortar Rentals
• Figure 11. Bundling and Subscription Model
• Figure 12. Hybrid Subscription Plan
• Figure 13. Forecast for Percentage of Adults Who Rent and/or Purchase Online Video
• Figure 14. US Revenue and Annual ARPU for Purchased and/or Rented Online Video
• Figure 15. Revenue from Ad-Based Professional Online Video