发布时间：2008.4

摘要

Why buy this report
Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment

Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East

目录及图表

EXECUTIVE BRIEFING

GLOBAL TRAVEL AND TOURISM ENDURES WAVE OF NEGATIVITY

LCCS REINVENT THEMSELVES

BOUTIQUE HOTELS: INNOVATIVE AND PROFITABLE CONCEPT

HEALTH & WELLNESS EXPANDS FURTHER INTO TRAVEL AND TOURISM

THINKING GREEN

ONLINE TRAVEL: NEVER ENDING BATTLE

PROSPECTS

DEMANDS OF THE MODERN TRAVELLER

CONSUMER LIFESTYLES – A POSITIVE INFLUENCE

Holidaying at Home

Life-Enriching Experiences to Make Up for Little Time

Cocooning: A Getaway from Chaotic Lifestyles

OUTLOOK ON CONSUMER LIFESTYLES

Short Trips Reshape Industry Offers

Upscale Tourism on the Rise

Cocooning Lite

CONSUMER SEGMENTATION DRIVES GROWTH

Middle Class Revolution

Keeping an Eye on Generation Y

Sizable Baby-Boomer Market

DINKs on the Rise

The Swing Generation

Empowered Tweens

Singles

CONSUMER SEGMENTATION OUTLOOK

Greater Access to Credit Set to Boost Middle Class Spending

Young Consumers in the Spotlight

Intergenerational Travel Set to Grow

IMPACT OF CONSUMER SEGMENTATION

Booming Middle Class: Twofold Impact?

Tailored Appeal

Baby Boomers Set to Boost Luxury Travel?

NICHE TOURISM BENEFITS

Wine and Culinary Tourism

“Voluntourism”

Gays and Lesbians: Pot of Gold

Niche Cruises

Sports Travellers

Adventure tourism

Nostalgia Tourism

OUTLOOK OF NICHE TOURISM

Trustworthy and Straightforward Messages to Cater to Specific Segments

IMPACT OF NICHE TOURISM

Developing Culinary Tourism

Eating Destinations

GREEN TOURISM

THE SUSTAINABILITY FACTOR

“Green” Consumers

Purchasing Behaviour

Top 10 “Eco-Friendly” Destinations

Airlines Look to Offset Carbon Emissions

Car Rental Companies Add Hybrids

Hotels Tackle Sustainability

OUTLOOK OF THE SUSTAINABILITY FACTOR

Do Benefits Outweigh Costs?

IMPACT OF THE SUSTAINABILITY FACTOR

“Green” Will Go Mainstream

Integrating Supply and Demand

ROAD TO CERTIFICATION

“Greenwashing”

Certification Programmes

EU Sets Clear Rules for Airlines

FUTURE OF CERTIFICATION

IMPACT OF CERTIFICATION

ONLINE TRAVEL BOOKING DYNAMIC

ONLINE VERSUS OFFLINE – THE BATTLE CONTINUES ON ALL FRONTS

Off-line Travel Agencies versus the Internet

Online Travel Agents versus Industry Suppliers

Industry suppliers pose a competitive threat...

...but online travel retailers respond

The Rise of Meta Search Engines

Table 1 Internet as % of Sales 2001-2006

FUTURE OF ONLINE TRAVEL

Strong Growth Ahead

Developing Countries Set to be the Most Dynamic

Table 2 Internet as % of Sales 2006-2011

IMPACT OF ONLINE TRAVEL BOOKING

SOCIAL MEDIA BUZZ

From Web 2.0...

... to a Web Revolution

FUTURE OF SOCIAL MEDIA

IMPACT OF SOCIAL MEDIA

The Growing Power of the Internet

INNOVATION TO OVERCOME GROWTH OBSTACLES

Mobile Revolution

FUTURE OF INNOVATION

Mobile Phone Penetration Increasing

IMPACT OF INNOVATION

Increased complexity...

... and Competition