发布日期：2008年4月

摘要

Clothing And Footwear in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

Clothing; Footwear

Executive summary

Clothing imports continue increasing

Clothing and footwear sales in Mexico increased mainly due to a rise in imports, which offered lower prices in the mainstream market, and better availability of designer brands in the premium market. Research suggests that Mexican producers are working on improving their designs and making their prices more competitive in order to regain lost market share and ultimately to survive in the face of stiff competition. The intensity of competition is growing in all market segments. The most popular imported products in the mainstream market come from North America, Asia and Brazil, while imports from Europe are more popular in the premium market.

Consumer credit schemes drive sales

Retailers drive sales of clothing and footwear by offering different credit options, including traditional interest-free monthly instalments, department store credit cards, and deferred payment schemes. As income levels are gradually increasing, so too is customer confidence and more people are willing to use these credit options as a means of purchasing products. These two factors combined to provide significant impetus to clothing and footwear sales. These schemes are most commonly used by the emerging medium-low market, which tends to be fashionably dressed, Mexican women, who buy several items at a time using either credit cards or monthly payment options.

Changes in retail sales distribution

The emerging middle class facilitated change in distribution channels for clothing and footwear. The largest increase in sales of clothes was through grocery stores and specialist multiples. The black market for clothing and footwear continues to hold an important share of the market, estimated to be almost 50%. This is the only product category where the black market has an important presence at all socio-economic levels.

Alternative distribution channels gain in importance

The network of supermarkets continued to expand rapidly and many are now introducing more clothing, and in some cases footwear, to their product mix. The accessibility of these stores, both in terms of location and long opening hours, underpinned their growing importance as an alternative distribution channel for these products. Another alternative channel that experienced rapid growth was direct/catalogue sales, with high unemployment rates pushing Mexican people to look for other ways to generate income. Catalogues are distributed among friends, relatives or colleagues in an effort to bring in sales. This form of selling is most common in footwear aimed at medium and low income levels.

Boutiques chains lead the market

Large national and multinational chain stores lead the Mexican clothing and footwear retail arena, particularly at the middle to upper end of the market. The most important national brands include Julio, Ivonne, Marsel, Roberts and Scappino, while the most important multinational brands include Zara, Milano, C&A, Massimo Dutti, Bershka, Liz Claiborne and Loewe.

Table of contents

CLOTHING AND FOOTWEAR IN MEXICO : MARKET INSIGHT

EXECUTIVE SUMMARY

Clothing imports continue increasing

Consumer credit schemes drive sales

Changes in retail sales distribution

Alternative distribution channels gain in importance

Boutiques chains lead the market

KEY TRENDS AND DEVELOPMENTS

Casual clothing gains in importance

Young population boosts demand for fashion items

Black market continues strong

Monthly payment schemes expand to smaller stores

MARKET DATA

Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006

Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006

Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006

Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006

Table 5 Clothing and Footwear Company Shares 2004-2006

Table 6 Clothing and Footwear Brand Shares 2004-2006

Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006

Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011

Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011

Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011

Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011

DEFINITIONS

Clothing

Footwear

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - MEXICO

CíA MANUFACTURERA DE CALZADO EMYCO SA DE CV - CLOTHING AND FOOTWEAR - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Cía Manufacturera de Calzado Emyco SA de CV: Key Facts

Summary 3 Cía Manufacturera de Calzado Emyco SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Cía Manufacturera de Calzado Emyco SA de CV: Competitive Position 2006

EDOARDO MARTIN SA DE CV - CLOTHING AND FOOTWEAR - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Edoardo Martín SA de CV : Key Facts

Summary 6 Edoardo Martín SA de CV : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 7 Edoardo Martín SA de CV: Production Statistics 2006

COMPETITIVE POSITIONING

FáBRICAS DE CALZADO ANDREA SA DE CV - CLOTHING AND FOOTWEAR - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Fábricas de Calzado Andrea SA de CV: Key Facts

Summary 9 Fábricas de Calzado Andrea SA de CV : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Fábricas de Calzado Andrea SA de CV: Competitive Position 2006

MARSEL SA DE CV - CLOTHING AND FOOTWEAR - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Marsel SA de CV: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 12 Marsel SA de CV: Competitive Position 2006

PROYECCIONES DE LA MODA SA DE CV - CLOTHING AND FOOTWEAR - MEXICO

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Proyecciones de La Moda SA de CV: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 14 Proyecciones de La Moda SA de CV: Competitive Position 2006

CLOTHING IN MEXICO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 12 Sales of Clothing by Subsector: Volume 2001-2006

Table 13 Sales of Clothing by Subsector: Value 2001-2006

Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006

Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006

Table 16 Sales of Men’s Outerwear by Type 2001-2006

Table 17 Sales of Women’s Outerwear by Type 2001-2006

Table 18 Sales of Childrenswear by Type 2001-2006

Table 19 Clothing Company Shares by Retail Value 2004-2006

Table 20 Clothing Brand Shares by Retail Value 2004-2006

Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006

Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011

Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011

Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011

Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011

FOOTWEAR IN MEXICO

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 26 Sales of Footwear by Subsector: Volume 2001-2006

Table 27 Sales of Footwear by Subsector: Value 2001-2006

Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006

Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006

Table 30 Sales of Footwear by Type 2001-2006

Table 31 Footwear Company Shares by Retail Value 2004-2006

Table 32 Footwear Brand Shares by Retail Value 2004-2006

Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006

Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011

Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011

Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011

Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011