发布日期：2008年6月

摘要

Fruit/Vegetable Juice in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

100% juice; Fruit-flavoured drinks (no juice content); Juice drinks (up to 24% juice); Nectars (25-99% juice)

Table of contents

SOFT DRINKS IN POLAND : MARKET INSIGHT

EXECUTIVE SUMMARY

The Poles are thirsty for soft drinks

The diversification of needs is accompanied by rising health awareness

Aggressive domestic players

Supermarkets are gaining

Good prospects ahead

KEY TRENDS AND DEVELOPMENTS

Geocentrism vs ethnocentrism

Domestic companies successfully compete with multinationals

Health benefits in focus

Soft drinks on the consolidation route

On-trade sales still lower than expectations

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 34 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 35 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - POLAND

GELLWE SP ZOO - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Gellwe Sp zoo: Key Facts

Summary 3 Gellwe Sp zoo Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Gellwe Sp zoo: Competitive Position 2007

GRUPA MASPEX WADOWICE - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Grupa Maspex Wadowice Sp zoo: Key Facts

Summary 6 Grupa Maspex Wadowice Sp zoo: Operational Indicators 2005-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Grupa Maspex Wadowice Sp zoo: Competitive Position 2007

HOOP SA - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Hoop SA: Key Facts

Summary 9 Hoop SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Hoop SA: Competitive Position 2007

JURAJSKA SP ZOO - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Jurajska Sp zoo : Key Facts

Summary 12 Jurajska Sp zoo: Operational Indicators 2005-2007

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 13 Jurajska Sp zoo: Competitive Position 2007

NALECZOW ZDROJ SP ZOO - SOFT DRINKS - POLAND

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Naleczow Zdroj Sp zoo: Key Facts

Summary 15 Naleczow Zdroj Sp zoo Operational Indicators 2005-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 Naleczow Zdroj Sp zoo: Competitive Position 2007

FRUIT/VEGETABLE JUICE IN POLAND

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 36 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 37 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 38 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 39 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 40 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 41 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 42 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 43 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 44 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 45 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 46 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 47 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 48 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 49 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 50 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 51 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012