发布日期：2008年6月

摘要

Fruit/Vegetable Juice in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

100% juice; Fruit-flavoured drinks (no juice content); Juice drinks (up to 24% juice); Nectars (25-99% juice)

Table of contents

SOFT DRINKS IN JAPAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Sales revitalised by premium and healthy products

New product development crucial to maintaining sales growth

Strong leaders invest in maintaining share

Frequent launches focused on chained retailers

Steady growth for forecast period

KEY TRENDS AND DEVELOPMENTS

Premiumisation increases due to selective consumers

Enriched health drinks attract nutritionally aware consumers

Healthier products in the spotlight

Ageing population poses challenges

Rising cost of raw materials results in changing strategies

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - JAPAN

ASAHI SOFT DRINKS LTD - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Asahi Soft Drinks Ltd: Key Facts

Summary 3 Asahi Soft Drinks Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Asahi Soft Drinks Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Asahi Soft Drinks Ltd: Competitive Position 2007

CALPIS CO LTD - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Calpis Co Ltd: Key Facts

Summary 7 Calpis Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 8 Calpis Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 9 Calpis Co Ltd: Competitive Position 2007

COCA-COLA (JAPAN) CO LTD - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Coca-Cola (Japan) Co Ltd: Key Facts

Summary 11 Coca-Cola (Japan) Co Ltd: Operational Indicators

Summary 12 Coca-Cola Central Japan: Operational Indicators

Summary 13 Coca-Cola West Holdings Company: Operational Indicators

Summary 14 Kinki Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 15 Shikoku Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 16 Minamikyusyu Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 17 Hokkaido Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 18 Mikuni Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 19 Sendai Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 20 Tone Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 21 Tokyo Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 22 Hokuriku Coca-Cola Bottling Co Ltd: Operational Indicators

Summary 23 Okinawa Coca-Cola Bottling Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 24 Coca-Cola (Japan) Co Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 25 Coca-Cola (Japan) Co Ltd: Competitive Position 2007

DYDO DRINCO INC - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Dydo Drinco Inc: Key Facts

Summary 27 Dydo Drinco Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 28 Dydo Drinco Inc: Competitive Position 2007

ITO EN LTD - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 29 Ito En Ltd: Key Facts

Summary 30 Ito En Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 31 Ito En Ltd: Competitive Position 2007

JAPAN TOBACCO INC - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 32 Japan Tobacco Inc: Key Facts

Summary 33 Japan Tobacco Inc: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 34 Japan Tobacco Inc: Competitive Position 2007

KIRIN BEVERAGE CORP - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 35 Kirin Beverage Corp: Key Facts

Summary 36 Kirin Beverage Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 37 Kirin Beverage Corp: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 38 Kirin Beverage Corp: Competitive Position 2007

SUNTORY LTD - SOFT DRINKS - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 39 Suntory Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 40 Suntory Ltd: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 41 Suntory Ltd: Competitive Position 2007

FRUIT/VEGETABLE JUICE IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 39 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 40 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 41 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 42 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 43 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 44 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 45 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 46 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 47 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 48 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 49 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 50 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 51 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 52 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012