发布日期：2007年6月

摘要

Travel And Tourism in Bhutan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

目录及图表

Product coverage

Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services

Executive summary

Increased tourist arrivals to Bhutan

Bhutan remained a niche destination, due to its continuing restrictions in number of visitors and rules governing arrivals, whereby all visitors must arrived with a pre-booked tour. However, prime growth drivers for the tourism industry in Bhutan included a rise in visibility through print media, especially travel magazines, as well as participation of travel industry players in international travel fairs/seminars. Also, improved infrastructure in terms of accommodation as well as road connectivity, combined with promotion of major festivals and the opening of new tourist destinations in Bhutan also paved way for continued development of Bhutan’s tourism industry.

Tour operators offer innovative tourism products

While cultural tourism prevails, tour operators are diversifying in order to cater to a wider target audience. The innovative tourism products that are being promoted include nature tourism, community-based tourism, sports tourism (white-water rafting and kayaking), flora and fauna tourism and Buddhist meditation retreats.

Value growth for travel accommodation

Luxury hotels, particularly 5 and 7 star hotels, are experiencing strong growth. Seven star hotels, such as Aman Resorts, are focused on high-end incoming tourists. Their customers are also business travellers and celebrities. Five star hotels, such as Uma Paro, offer convenient locations. Most offer a fusion of modern and traditional styles as well as special packages such as yoga treatments.

Table of contents

EXECUTIVE SUMMARY

INCREASED TOURIST ARRIVALS TO BHUTAN

TOUR OPERATORS OFFER INNOVATIVE TOURISM PRODUCTS

VALUE GROWTH FOR TRAVEL ACCOMMODATION

KEY TRENDS AND DEVELOPMENTS

BHUTAN PURSUES HIGH VALUE LOW VOLUME POLICY

Outlook

Impact

TRAVELLERS TO BHUTAN

Outlook

Impact

INDIAN TOURISTS ARE GIVEN SPECIAL STATUS IN BHUTAN

Outlook

Impact

MOVING BEYOND CULTURAL TOURISM

Outlook

Impact

TRAVEL ACCOMMODATION

TRENDS

PROSPECTS

TRANSPORTATION

TRENDS

PROSPECTS

TRAVEL RETAIL

TRENDS

PROSPECTS

MARKET DATA

Table 1 Length of Trip: 2000-2005

Table 2 Arrivals by Country of Origin: 2000-2005

Table 3 Arrivals by Method of Transport: 2000-2005

Table 4 Arrivals by Purpose of Visit: 2000-2005

Table 5 Departures: 2000-2005

Table 6 Departures by Destination: 2000-2005

Table 7 Departures by Mode of Transport: 2000-2005

Table 8 Departures by Purpose of Visit: 2000-2005

Table 9 Domestic Trips by Mode of Transport: 2000-2005

Table 10 Incoming Tourist Receipts: 2000-2005

Table 11 Incoming Tourist Receipts % Growth: 2000-2005

Table 12 Outgoing Tourism Expenditure: 2000-2005

Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005

Table 14 Domestic Tourist Expenditure: 2000-2005

Table 15 Forecast Arrivals by Country of Origin: 2005-2010

Table 16 Forecast Arrivals by Method of Transport: 2005-2010

Table 17 Forecast Departures: 2005-2010

Table 18 Forecast Departures by Destination: 2005-2010

Table 19 Forecast Departures by Mode of Transport: 2005-2010

Table 20 Forecast Incoming Tourist Receipts: 2005-2010

Table 21 Forecast Domestic Tourist Expenditure: 2005-2010

Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010

SECTOR DATA

Table 23 Hotels: Units 2000-2005

Table 24 Regional Hotel Parameters 2005

Table 25 Travel Accommodation Sales by Sector: Value 2000-2005

Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005

Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005

Table 28 Hotel Company Rankings 2005

Table 29 Forecast Hotels: Units 2005-2010

Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010

Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010

Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010

Table 33 Transportation Sales by Sector: Value 2000-2005

Table 34 Transportation Internet Sales: Internet Transaction Value 2000-2005

Table 35 Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 36 Forecast Transportation Sales by Sector: Value 2005-2010

Table 37 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010

Table 38 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005

Table 39 Car Rental Sales: Value 2000-2005

Table 40 Car Rental Internet Sales: Internet Transaction Value 2000-2005

Table 41 Forecast Car Rental Sales: Value 2005-2010

Table 42 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010

Table 43 Travel Retail Outlets: Units 2000-2005

Table 44 Travel Retail Sales: 2000-2005

Table 45 Travel Retail Internet Sales: Internet Transaction Value 2000-2005

Table 46 Travel Retail Company Rankings 2005

Table 47 Forecast Travel Retail Outlets: Units 2005-2010

Table 48 Forecast Travel Retail Sales: 2005-2010

Table 49 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010

Table 50 Tourist Attractions: Value 2000-2005

Table 51 Tourist Attractions Internet Sales: Internet Transaction Value 2001-2005

Table 52 Forecast Tourist Attractions: Value 2005-2010

Table 53 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010

DEFINITIONS

TRAVEL AND TOURISM

DEMAND FACTORS

Length of Trip

TOURISM PARAMETERS

Arrivals

Departures

Outgoing tourism expenditure

Domestic tourists

Domestic trips

Domestic tourist expenditure

TRAVEL ACCOMMODATION

Hotels

Other travel accommodation

Number of bed nights

Occupancy rates

Number of rooms and beds

TRANSPORTATION

Air

Other transportation

CAR RENTAL

TRAVEL RETAIL

TOURIST ATTRACTIONS

INTERNET SALES