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摘要

Retailing in Hungary report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).

目录及图表

Product coverage

Non-store retailing; Store-based retailing

Executive summary

Non-grocery retailing suffers more of decreasing purchasing power

Due to the severe restriction policy of the Hungarian government, the net real income of households decreased in 2007. While the nominal average salary stayed roughly static, prices of energy and natural gas increased by 30% between July 2006 and July 2007. In the same period the increase in food prices exceeded 11% and inflation jumped to 8.3% from 3.4% according to the Hungarian Central Statistical Office. Customers started to save money on non-grocery products, delayed their purchases, turned to less expensive supply sources, or bought the desired item on loans. In constant value terms, this resulted in only a slight decrease in grocery retail, but more significant decline in non-grocery retailing.

OTC remedies allowed to enter non-pharmacy retail

After heated debate in 2006, the Hungarian Parliament passed amendments to drug legislation that allows sales of some over-the-counter drugs outside of pharmacies. The list of OTC remedies offered for out-of-pharmacy sales is very limited and the share of out-of-pharmacy sales for total OTC is estimated to remain low. Different analgesics, digestive remedies, cough and cold remedies, medicated skin care products are on this list. Petrol station shops, hypermarkets and drugstore-chains are likely to be the most significant competitors to pharmacies in this limited segment of OTC sales. Hypermarket and drugstore-chains have sold some vitamins and dietary supplements, and they are expected to widen their selection with OTC products. In 2007, several of the new competitors had already opened new OTC counters in their outlets.

Triumph of discounters continues

In 2007, due to the decrease in Hungarian households’ purchasing power, discounters could further increase their share in retailing. In grocery retailing, the present multinationals, such as Penny Market, Plus, and Profi, received new and intensively expanding competition in 2004 with the entry of Lidl. Aldi is reported to open its first wave of new outlets in 2008. The expansion of discounters in the provinces threatens the positions of traditionally present chains, such as CBA and Coop, which were previously prominent in the provincial areas due to the lower purchasing power. The expansion of discounters also motivated hypermarket and supermarket chains to focus more on out-of-Budapest areas.

Non-store based retail struggling

Although non-store-based retailing also slowed down, at constant prices its decrease was smaller, than in case of store-based retailing. Homeshopping saw a decrease in constant value terms, vending and direct selling stagnated and only internet retailing achieved dynamic growth. Non-store based retailing has to face the growing competition of expanding all around the country store-based retailing chains.

Future depends on the development of households’ purchasing power

The future of retailing depends on the development of Hungarian households’ purchasing power. At the end of 2007, the average yearly inflation is likely to stand at 8% and analysts estimate it will reach only 6% in 2008. According to governmental policy, tax reduction is not expected in the near future and the increase of net wages will be only moderate. Disposable income levels depend highly on factors such as the winter temperature (in terms of the consumption of natural gas and other energy sources) as well as increases in food prices due to the very hot and dry summer in 2007. In general, grocery retailers are likely to maintain their positions, but the development of non-grocery sales is full of question and depends on the crediting capacity of the already indebted households.

Table of contents

RETAILING IN HUNGARY : MARKET INSIGHT

EXECUTIVE SUMMARY

Non-grocery retailing suffers more of decreasing purchasing power

OTC remedies allowed to enter non-pharmacy retail

Triumph of discounters continues

Non-store based retail struggling

Future depends on the development of households’ purchasing power

KEY TRENDS AND DEVELOPMENTS

Decreasing purchasing power of households

Increasing credit stock of households

Table 1 Credit stock of households: July 2006 – July 2007

Larger chained outlets - the survivors

OTC remedies – new segment opened

Chains focus more on the less saturated provincial areas

Expanding discounters

MARKET INDICATORS

Table 2 Employment in Retailing 2002-2007

MARKET DATA

Table 3 Sales in Retailing by Sector: Value 2002-2007

Table 4 Sales in Retailing by Sector: % Value Growth 2002-2007

Table 5 Sales in Retailing by Grocery vs Non-Grocery 2005-2007

Table 6 Sales in Store-Based Retailing by Sector: Value 2002-2007

Table 7 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007

Table 8 Sales in Non-store Retailing by Sector: Value 2002-2007

Table 9 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007

Table 10 Retailing Company Shares: % Value 2004-2007

Table 11 Grocery Retailers Company Shares: % Value 2004-2007

Table 12 Grocery Retailers Brand Shares: % Value 2004-2007

Table 13 Non-Grocery Retailers Company Shares: % Value 2004-2007

Table 14 Non-Grocery Retailers Brand Shares: % Value 2004-2007

Table 15 Non-store Retailing Company Shares: % Value 2004-2007

Table 16 Non-store Retailing Brand Shares: % Value 2004-2007

Table 17 Forecast Sales in Retailing by Sector: Value 2007-2012

Table 18 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012

Table 19 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012

Table 20 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012

Table 21 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012

Table 22 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012

APPENDIX

Operating environment

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - HUNGARY

AUCHAN MAGYARORSZáG KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Auchan Magyarország Kft: Key Facts

Summary 3 Auchan Magyarország Kft: Operational Indicators

COMPANY BACKGROUND

Chart 1 Auchan Magyarország Kft: Dunakeszi, Hungary

Chart 2 Auchan Magyarország Kft: Dunakeszi, Hungary

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 4 Auchan Magyarország Kft: Competitive Position 2007

AVON COSMETICS HUNGARY KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Avon Cosmetics Hungary Kft: Key Facts

Summary 6 Avon Cosmetics Hungary Kft: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Avon Cosmetics Hungary Kft: Competitive Position 2007

CBA KERESKEDELMI KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 8 CBA Kereskedelmi Kft: Key Facts

Summary 9 CBA Kereskedelmi Kft: Operational Indicators

COMPANY BACKGROUND

Chart 3 CBA Kereskedelmi Kft: CBA convenience store, Budapest, Hungary

Chart 4 CBA Kereskedelmi Kft: Cél convenience store, Budapest, Hungary

PRIVATE LABEL

Summary 10 CBA Kereskedelmi Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 11 CBA Kereskedelmi Kft: Competitive Position 2007

COOP HUNGARY RT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Co-op Hungary Rt: Key Facts

Summary 13 Co-op Hungary Rt: Operational Indicators

COMPANY BACKGROUND

Chart 5 Co-op Hungary Rt: Coop supermarket, Jászberény, Hungary

Chart 6 Co-op Hungary Rt: Iparcikk Pont, Szarvas, Hungary

PRIVATE LABEL

Summary 14 Co-op Hungary Rt: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 15 Co-op Hungary Rt: Competitive Position 2007

CORA MAGYAR HIPERMARKET KERESKEDELMI KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Cora Magyar Hipermarket Kereskedelmi Kft: Key Facts

Summary 17 Cora Magyar Hipermarket Kft: Operational Indicators

COMPANY BACKGROUND

Chart 7 Cora Magyar Hipermarket Kft: Cora hypermarket, Fót, Hungary

Chart 8 Cora Magyar Hipermarket Kft: Cora hypermarket, Fót, Hungary

PRIVATE LABEL

Summary 18 Cora Magyar Hipermarket Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 19 Cora Magyar Hipermarket Kft: Competitive Position 2007

CSEMEGE-MATCH RT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Csemege-Match Rt: Key Facts

Summary 21 Csemege-Match Kereskedelmi Rt: Operational Indicators

COMPANY BACKGROUND

Chart 9 Csemege-Match Kereskedelmi Rt: West-End shopping mall, Budapest, Hungary

Chart 10 Csemege-Match Kereskedelmi Rt: Budapest, Hungary

PRIVATE LABEL

Summary 22 Csemege-Match Kereskedelmi Rt: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 23 Csemege-Match Kereskedelmi Rt: Competitive Position 2007

DM DROGERIEMARKT KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 24 DM Drogeriemarkt Kft: Key Facts

Summary 25 DM Drogeriemarkt Kft: Operational Indicators

COMPANY BACKGROUND

Chart 11 dm Drogerie Markt Kft: Budapest, Hungary

Chart 12 dm Drogerie Markt Kft: Budapest, Hungary

PRIVATE LABEL

Summary 26 dm Drogerie Markt Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 27 Dm Drogerie Markt Kft: Competitive Position 2007

LIDL MAGYARORSZAG KERESKEDELMI BT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 28 Lidl Magyarország Kereskedelmi Bt: Key Facts

Summary 29 Lidl Magyarország Kereskedelmi Bt: Operational Indicators

COMPANY BACKGROUND

Chart 13 Lidl Magyarország Kereskedelmi Bt: Budapest, Hungary

Chart 14 Lidl Magyarország Kereskedelmi Bt: Budapest, Hungary

PRIVATE LABEL

Summary 30 Lidl Magyarország Kereskedelmi Bt: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 31 Lidl Magyarország Kereskedelmi Bt: Competitive Position 2007

OTTO KATALóGUSáRUHáZ KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 32 Otto Katalógusáruház Kft: Key Facts

Summary 33 Otto Katalógusáruház Kft: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 34 Otto Katalógusáruház Kft: Competitive Position 2007

PENNY MARKET KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 35 Penny Market Kereskedelmi Kft: Key Facts

Summary 36 Penny Market Kereskedelmi Kft: Operational Indicators

COMPANY BACKGROUND

Chart 15 Penny Market Kereskedelmi Kft: Gyöngyös, Hungary

Chart 16 Penny Market Kereskedelmi Kft: Gyöngyös, Hungary

PRIVATE LABEL

Summary 37 Penny Market Kereskedelmi Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 38 Penny Market Kereskedelmi Kft: Competitive Position 2007

PLUS ÉLELMISZER DISZKONT KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 39 Plus Élelmiszer Diszkont Kft: Key Facts

Summary 40 Plus Élelmiszer Diszkont Kft: Operational Indicators

COMPANY BACKGROUND

Chart 17 Plus Élelmiszer Diszkont Kft: Göd, Hungary

PRIVATE LABEL

Summary 41 Plus Élelmiszer Diszkont Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 42 Plus Élelmiszer Diszkont Kft: Competitive Position 2007

REáL HUNGáRIA KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 43 Reál Hungária KFt: Key Facts

Summary 44 Reál Hungária KFt: Operational Indicators

COMPANY BACKGROUND

Chart 18 Reál Hungária Élelmiszer Kft: Reál Pont, Budapest, Hungary

Chart 19 Reál Hungária Élelmiszer Kft: Reál Élelmiszer, Budapest, Hungary

PRIVATE LABEL

Summary 45 Real Hungária Élelmiszer Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 46 Real Hungária Élelmiszer Kft: Competitive Position 2007

SPAR MAGYARORSZáG KERESKEDELMI KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 47 Spar Magyarország Kereskedelmi Kft: Key Facts

Summary 48 Spar Magyarország Kereskedelmi Kft: Operational Indicators

COMPANY BACKGROUND

Chart 20 Spar Magyarország Kereskedelmi Kft: supermarket, Budapest, Hungary

Chart 21 Spar Magyarország Kereskedelmi Kft: hypermarket, Budapest, Árkád

Chart 22 Spar Magyarország Kereskedelmi Kft: Budapest, Skála Metro

PRIVATE LABEL

Summary 49 Spar Magyarország Kereskedelmi Kft: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 50 Spar Magyarország Kereskedelmi Kft: Competitive Position 2007

STARKL KERT KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 51 Starkl Kert Kft: Key Facts

Summary 52 Starkl Kert Kft: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 53 Starkl Kert Kft: Competitive Position 2007

TESCO-GLOBAL ÁRUHáZAK KFT - RETAILING - HUNGARY

STRATEGIC DIRECTION

KEY FACTS

Summary 54 Tesco Globál Áruházak Kft: Key Facts

Summary 55 Tesco Globál Áruházak Kft: Operational Indicators

COMPANY BACKGROUND

Chart 23 Tesco Globál Áruházak Rt: Tesco hypermarket, Budapest

Chart 24 Tesco Globál Áruházak Rt: S-Market, Budapest

PRIVATE LABEL

Summary 56 Tesco Globál Áruházak Rt: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 57 Tesco Globál Áruházak Rt: Competitive Position 2007

HYPERMARKETS IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 25 Tesco Globál Áruházak Kft: Budapest, Hungary

SECTOR DATA

Table 23 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007

Table 24 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 25 Hypermarkets Company Shares by Value 2004-2007

Table 26 Hypermarkets Brand Shares by Value 2004-2007

Table 27 Hypermarkets Outlets by Brand 2004-2007

Table 28 Hypermarkets Selling Space by Brand 2004-2007

Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 30 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

SUPERMARKETS IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 26 Csemege-Match Kft: West End shopping centre, Budapest, Hungary

Chart 27 Spar Kft: Budapest, Hungary

SECTOR DATA

Table 31 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007

Table 32 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 33 Supermarkets Company Shares by Value 2004-2007

Table 34 Supermarkets Brand Shares by Value 2004-2007

Table 35 Supermarkets Outlets by Brand 2004-2007

Table 36 Supermarkets Selling Space by Brand 2004-2007

Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 38 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

DISCOUNTERS IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR FORMATS

Chart 28 Profi: Budapest, Hungary

Chart 29 Lidl: Budapest, Hungary

SECTOR DATA

Table 39 Discounters: Value Sales, Outlets and Selling Space 2002-2007

Table 40 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 41 Discounters Company Shares by Value 2004-2007

Table 42 Discounters Brand Shares by Value 2004-2007

Table 43 Discounters Outlets by Brand 2004-2007

Table 44 Discounters Selling Space by Brand 2004-2007

Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 46 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

CONVENIENCE STORES IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 30 CBA Kft: Budapest, Hungary

Chart 31 Co-op Rt: Jászberény, Hungary

SECTOR DATA

Table 47 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007

Table 48 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 49 Convenience Stores Company Shares by Value 2004-2007

Table 50 Convenience Stores Brand Shares by Value 2004-2007

Table 51 Convenience Stores Outlets by Brand 2004-2007

Table 52 Convenience Stores Selling Space by Brand 2004-2007

Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 54 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

FORECOURT RETAILERS IN HUNGARY

HEADLINES

OVERVIEW

SECTOR DATA

Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 56 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 57 Forecourt Retailers Company Shares by Value 2004-2007

Table 58 Forecourt Retailers Brand Shares by Value 2004-2007

Table 59 Forecourt Retailers Outlets by Brand 2004-2007

Table 60 Forecourt Retailers Selling Space by Brand 2004-2007

Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 62 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

MIXED RETAILERS IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR FORMATS

Chart 32 Skála Metro: Budapest, Hungary

SECTOR DATA

Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 64 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 65 Mixed Retailers Company Shares by Value 2004-2007

Table 66 Mixed Retailers Brand Shares by Value 2004-2007

Table 67 Mixed Retailers Outlets by Brand 2004-2007

Table 68 Mixed Retailers Selling Space by Brand 2004-2007

Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

HEALTH AND BEAUTY RETAILERS IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR FORMATS

Chart 33 Rossmann: West End shopping mall, Budapest, Hungary

Chart 34 Douglas: West End shopping mall, Budapest, Hungary

SECTOR DATA

Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 72 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 73 Health and Beauty Retailers Company Shares by Value 2004-2007

Table 74 Health and Beauty Retailers Brand Shares by Value 2004-2007

Table 75 Health and Beauty Retailers Outlets by Brand 2004-2007

Table 76 Health and Beauty Retailers Selling Space by Brand 2004-2007

Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 78 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

CLOTHING AND FOOTWEAR RETAILERS IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 35 Deichmann: Buy-Way, Dunakeszi, Hungary

SECTOR DATA

Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 80 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 81 Clothing and Footwear Retailers Company Shares by Value 2004-2007

Table 82 Clothing and Footwear Retailers Brand Shares by Value 2004-2007

Table 83 Clothing and Footwear Retailers Outlets by Brand 2004-2007

Table 84 Clothing and Footwear Retailers Selling Space by Brand 2004-2007

Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 86 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

FURNITURE AND FURNISHINGS STORES IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 36 Jysk: Buy-Way, Dunakeszi, Hungary

SECTOR DATA

Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007

Table 88 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 89 Furniture and Furnishings Stores Company Shares by Value 2004-2007

Table 90 Furniture and Furnishings Stores Brand Shares by Value 2004-2007

Table 91 Furniture and Furnishings Stores Outlets by Brand 2004-2007

Table 92 Furniture and Furnishings Stores Selling Space by Brand 2004-2007

Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 94 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

DIY AND HARDWARE STORES IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 37 Baumax: Budapest, Hungary

SECTOR DATA

Table 95 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007

Table 96 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 97 DIY and Hardware Stores Company Shares by Value 2004-2007

Table 98 DIY and Hardware Stores Brand Shares by Value 2004-2007

Table 99 DIY and Hardware Stores Outlets by Brand 2004-2007

Table 100 DIY and Hardware Stores Selling Space by Brand 2004-2007

Table 101 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 102 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

DURABLE GOODS RETAILERS IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 38 Euronics: Buy-Way, Dunakeszi, Hungary

Chart 39 Electro World: Budakalász, Hungary

SECTOR DATA

Table 103 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 104 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 105 Durable Goods Retailers Company Shares by Value 2004-2007

Table 106 Durable Goods Retailers Brand Shares by Value 2004-2007

Table 107 Durable Goods Retailers Outlets by Brand 2004-2007

Table 108 Durable Goods Retailers Selling Space by Brand 2004-2007

Table 109 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 110 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

LEISURE AND PERSONAL GOODS RETAILERS IN HUNGARY

HEADLINES

OVERVIEW

SECTOR FORMATS

Chart 40 Libri Rt: West End shopping centre, Budapest, Hungary

Chart 41 Decathlon: Dunakeszi, Hungary

SECTOR DATA

Table 111 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 112 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 113 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007

Table 114 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007

Table 115 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007

Table 116 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007

Table 117 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 118 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

VENDING IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR FORMATS

Chart 42 Friesland Rt: Turó Rudi vending machine

SECTOR DATA

Table 119 Vending: Value 2002-2007

Table 120 Vending: % Value Growth 2002-2007

Table 121 Vending Company Shares by Value 2004-2007

Table 122 Vending Brand Shares by Value 2004-2007

Table 123 Vending Forecasts: Value 2007-2012

Table 124 Vending Forecasts: % Value Growth 2007-2012

HOMESHOPPING IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 125 Homeshopping: Value 2002-2007

Table 126 Homeshopping: % Value Growth 2002-2007

Table 127 Homeshopping Company Shares by Value 2004-2007

Table 128 Homeshopping Brand Shares by Value 2004-2007

Table 129 Homeshopping Forecasts: Value 2007-2012

Table 130 Homeshopping Forecasts: % Value Growth 2007-2012

INTERNET RETAILING IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR FORMATS

Chart 43 Bookline.hu Rt: www.bookline.hu

Chart 44 Haldorado Team Bt: www.haldorado.hu

SECTOR DATA

Table 131 Internet Retailing: Value 2002-2007

Table 132 Internet Retailing: % Value Growth 2002-2007

Table 133 Internet Retailing Company Shares by Value 2004-2007

Table 134 Internet Retailing Brand Shares by Value 2004-2007

Table 135 Internet Retailing Forecasts: Value 2007-2012

Table 136 Internet Retailing Forecasts: % Value Growth 2007-2012

DIRECT SELLING IN HUNGARY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 137 Direct Selling: Value 2002-2007

Table 138 Direct Selling: % Value Growth 2002-2007

Table 139 Direct Selling Company Shares by Value 2004-2007

Table 140 Direct Selling Brand Shares by Value 2004-2007

Table 141 Direct Selling Forecasts: Value 2007-2012

Table 142 Direct Selling Forecasts: % Value Growth 2007-2012