发布日期：2007年8月

摘要

Pet Food And Pet Care Products in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products

Executive summary

Higher demand spells another growth year for pet food and pet care products

As the pet population in Indonesia develops positively, the pet food industry continues to record further healthy and improved sales growth in 2007. This is especially highlighted with higher penetration of prepared dog and cat food. Indeed, in generating nearly half of overall sales, the latter lay behind the boost in sales and became more favoured since pet owners increasingly regard their pets as members of the family. Furthermore, nearly all leading players in the industry are investing in launching new variants and in-store promotions, which have successfully generated interest in purchasing prepared pet food products

Dog food shines brightest

Above all, dog food emerged as the fastest growing sector in the pet food and pet care products market. Thanks to the growing trend of dog breeding across the country, prepared dog food saw a surge in sales towards the end of the review period. The expansion of dog food’s consumer base is most evident among middle- to upper-income, urban-dwelling consumers. These consumers favour prepared food since it offers convenience and practicality. Price increases in dog food products were low during the review period which helped to stimulate purchases in 2007.

Pet shops mushroom as consumers seek convenience

2007 was another good year for pet shops that leveraged on the trend for owning pets. The greater number of pet shops makes it easier to purchase pet supplies locally. Pet superstores, which opened for the first time in Jakarta in 2004, introduced wider product ranges to retain consumer interest. Sales of pet food and pet care products through pet shops showed significant improvements, since it is convenient for consumers to be able to be able to buy what they need from nearby pet stores.

Avian flu scare hits bird food sales hard

Sales of bird food were less positive during the latter half of the review period, with both manufacturers and retailers reporting a continuous steep decline in both value and volume sales. The situation is caused by avian flu, which has affected the country for quite some time and caused concern for bird owners since the virus can spread to humans. The authorities are taking strong pre-emptive measures concerning the distribution of birds in Indonesia. Bird food sales saw negative growth, which prompted some bird shop owners to shift to opening general pet shops instead, selling products such as fish food or small mammal/reptile food.

Stronger growth expected driven by dog and cat food performance

Sales of pet food and pet care products in Indonesia are projected to rise significantly throughout the forecast period, thanks largely to soaring demand for dog and cat food. Among the three sectors, dog and cat food is expected to record the best growth, following the emergence of professional pet breeders and improved import regulations against dog and cat food-manufacturing countries such as Australia and the US. Furthermore, the number of pet owners with increasingly busy lifestyles and higher disposable incomes is rising, and they find it more convenient and can afford to buy prepared food for their pets instead of feeding them with leftovers. Therefore the market is likely to post stronger growth by the end of 2012 as a result of more favourable circumstances ahead.

Table of contents

PET FOOD AND PET CARE PRODUCTS IN INDONESIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Higher demand spells another growth year for pet food and pet care products

Dog food shines brightest

Pet shops mushroom as consumers seek convenience

Avian flu scare hits bird food sales hard

Stronger growth expected driven by dog and cat food performance

KEY TRENDS AND DEVELOPMENTS

Convenience and assurance drives consumers to buy more prepared food

Indonesia’s pet owners are becoming more sophisticated

Economy imported brands gain ground

Modern distribution channels more spread out

Vets service are gaining popularity among pet owners

MARKET INDICATORS

Table 1 Pet Populations 2002-2007

MARKET DATA

Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007

Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007

Table 6 Dog and Cat Food Company Shares 2002-2006

Table 7 Dog and Cat Food Brand Shares 2003-2006

Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007

Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007

Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012

Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - INDONESIA

CENTRAL PROTEINAPRIMA TBK PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Central Proteinaprima Tbk PT: Key Facts

Summary 3 Central Proteinaprima Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 4 Central Proteinaprima Tbk PT: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 5 Central Proteinaprima Tbk PT: Competitive Position 2006

CITRA MANDIRI KENCANA PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Citra Mandiri Kencana PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Citra Mandiri Kencana PT: Competitive Position 2006

EFFEM INDONESIA PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Effem Indonesia PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Effem Foods Indonesia PT: Competitive Position 2006

IRAMA RIA PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA

STRATEGIC DIRECTION

KEY FACTS

Summary 10 Irama Ria PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Irama Ria PT: Competitive Position 2006

MATAHARI SAKTI PT - PET FOOD AND PET CARE PRODUCTS - INDONESIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Matahari Sakti PT: Key Facts

COMPANY BACKGROUND

PRODUCTION

Summary 13 Matahari Sakti PT: Production Statistics 2006

COMPETITIVE POSITIONING

DOG FOOD IN INDONESIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 12 Dog Owning Households: % Analysis 2002/2007

Table 13 Dog Population 2002-2007

Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 15 Retail Sales of Dog Food by Type: Value 2002-2007

Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007

Table 17 Retail Sales of Premium Dog Food: Value 2002-2007

Table 18 Dog Food Company Shares 2002-2006

Table 19 Dog Food Brand Shares 2003-2006

Table 20 Dog Treats Brand Shares 2003-2006

Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012

Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012

CAT FOOD IN INDONESIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 23 Cat Owning Households: % Analysis 2002/2007

Table 24 Cat Population 2002-2007

Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 26 Retail Sales of Cat Food by Type: Value 2002-2007

Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007

Table 28 Retail Sales of Premium Cat Food: Value 2002-2007

Table 29 Cat Food Company Shares 2002-2006

Table 30 Cat Food Brand Shares 2003-2006

Table 31 Forecast Retail Sales of Cat Food by Type: Value 2007-2012

Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012

OTHER PET FOOD IN INDONESIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 33 Other Pet Population 2002-2007

SECTOR DATA

Table 34 Retail Sales of Other Pet Food by Type: Volume 2002-2007

Table 35 Retail Sales of Other Pet Food by Type: Value 2002-2007

Table 36 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007

Table 37 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007

Table 38 Bird Food Brand Shares 2003-2006

Table 39 Fish Food Brand Shares 2003-2006

Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012

Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012

Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012

Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012

PET CARE PRODUCTS IN INDONESIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Retail Sales of Pet Care Products by Type: Value 2002-2007

Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007

Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012

Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012