发布日期：2007年10月
摘要
Pet Food And Pet Care Products in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
目录及图表
Product coverage
Dog and cat food; Dog and cat food by price platform (excl treats and mixers); Dog and cat food by price platform (incl treats and mixers); Dog and cat food by type (excl treats and mixers); Other pet food; Pet care products
Executive summary
Pet food and pet care products continues to perform poorly in 2007
Pet food and pet care products performed worse in 2007 than it did in 2006. The reason for this was that import taxation increased across the board in Egypt, affecting any foreign players in the country. Regular complaints from cat owners are centred on the lack of availability of cat food. This is due to the fact that although there is not enough demand in the market to maintain a constant flow of such goods at a fair price, the demand which does exist is left frustrated due to the inconsistency of the products available.
Dog and cat food sales remain the highest in the pet food and pet care products market in 2007
Dog and cat food saw the highest growth due to an increasing number of households keeping dogs as pets. The reason for this is people are starting to move out of city centres and relocate to the suburbs where they have access to a front or back garden, making it easier to keep a dog as a pet. The value of dog and cat food rose due to an increase in the unit price over 2006. Most dog and cat food products available on the market are imported and therefore target a high-income clientele: price in not the issue for this type of consumer. There is a lack of mid-priced products, which could boost sales in the future as most middle-income consumers choose to feed their pets with scraps and human food because the alternative is too expensive.
Foreign players are dominant in the Egyptian market
In 2007, foreign players held the leading positions in pet food. The reason for this is because they are known to be of better quality than local products, and they have marketed themselves over the years they have been in production. However, the problem of inconsistency in terms of availability still hinders sales. Many products are available for a certain period and then disappear only to reappear later. Such phenomena encourage consumers to feed their dogs with scraps or locally-branded food in order not to have to deal with the lack of consistency of brands in the market.
Pet food purchasing is class-driven
Most of the Egyptian population are of middle to lower income status. This segment of the population tends to opt for feeding their pets non-prepared food as it is cheaper. A lot of the time this could be leftovers from meals or cheaper cuts of meat and chicken and vegetables bought specifically to feed to pets. On the other hand, the higher income consumers and expatriates purchase imported products. This market is relatively small compared to the lower income segment of the population, and therefore expensive products (imported products) did not perform outstandingly in 2007.
Pet food and pet care products will continue to be niche in the future
The forecast performance of pet food and pet care products is expected to be positive, however, the market will still continue to be small. There are no marketing strategies, advertisement nor promotions that are envisaged in the future from Egyptian companies, nor importers. The brands that are imported will continue to be too expensive for the average Egyptian, and therefore will continue to target only high-income consumers. Advertising will not be necessary since supply is in parallel with the small demand which is not consistent.
Table of contents
PET FOOD AND PET CARE PRODUCTS IN EGYPT : MARKET INSIGHT
EXECUTIVE SUMMARY
Pet food and pet care products continues to perform poorly in 2007
Dog and cat food sales remain the highest in the pet food and pet care products market in 2007
Foreign players are dominant in the Egyptian market
Pet food purchasing is class-driven
Pet food and pet care products will continue to be niche in the future
KEY TRENDS AND DEVELOPMENTS
Foreign players do not maintain availability of products in the market
Awareness of pet care rising amongst the Egyptian population
3. impact sales
More retailers selling pet products
MARKET INDICATORS
Table 1 Pet Populations 2002-2007
MARKET DATA
Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007
Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007
Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007
Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007
Table 6 Dog and Cat Food Company Shares 2002-2006
Table 7 Dog and Cat Food Brand Shares 2003-2006
Table 8 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007
Table 9 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007
Table 10 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012
Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - EGYPT
JOE TRADE CO SAE - PET FOOD AND PET CARE PRODUCTS - EGYPT
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Joe Trade Co SAE: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Joe Trade Co SAE: Competitive Position 2006
RED OSCAR CENTER - PET FOOD AND PET CARE PRODUCTS - EGYPT
STRATEGIC DIRECTION
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Red Oscar Center: Competitive Position 2006
DOG FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 12 Dog Owning Households: % Analysis 2002/2007
Table 13 Dog Population 2002-2007
Table 14 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 15 Retail Sales of Dog Food by Type: Value 2002-2007
Table 16 Retail Sales of Dog Food by Type: % Value Growth 2002-2007
Table 17 Retail Sales of Premium Dog Food: Value 2002-2007
Table 18 Dog Food Company Shares 2002-2006
Table 19 Dog Food Brand Shares 2003-2006
Table 20 Dog Treats Brand Shares 2003-2006
Table 21 Forecast Retail Sales of Dog Food by Type: Value 2007-2012
Table 22 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012
CAT FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 23 Cat Owning Households: % Analysis 2002/2007
Table 24 Cat Population 2002-2007
Table 25 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007
SECTOR DATA
Table 26 Retail Sales of Cat Food by Type: Value 2002-2007
Table 27 Retail Sales of Cat Food by Type: % Value Growth 2002-2007
Table 28 Retail Sales of Premium Cat Food: Value 2002-2007
Table 29 Cat Food Company Shares 2002-2006
Table 30 Cat Food Brand Shares 2003-2006
Table 31 Forecast Retail Sales of Cat Food by Type: Value 2007-2012
Table 32 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012
OTHER PET FOOD IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR INDICATORS
Table 33 Other Pet Population 2002-2007
SECTOR DATA
Table 34 Retail Sales of Other Pet Food by Type: Volume 2002-2007
Table 35 Retail Sales of Other Pet Food by Type: Value 2002-2007
Table 36 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007
Table 37 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007
Table 38 Bird Food Brand Shares 2003-2006
Table 39 Fish Food Brand Shares 2003-2006
Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012
Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012
Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012
Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012
PET CARE PRODUCTS IN EGYPT
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Retail Sales of Pet Care Products by Type: Value 2002-2007
Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007
Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012
Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012