发布日期：2007年4月

摘要

Consumer Electronics in Malaysia report offers a comprehensive guide to the size and shape of the audio and video products market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Product coverage

In-car consumer electronics (aftermarket); In-home consumer electronics; Portable consumer electronics

Executive summary

Promising Growth in Consumer Electronics

The overall economic outlook generally remains positive and stable despite the rising price of oil and other commodities. This benefited by national economic growth and demand for consumer electronics products is expected to continue to grow in the future.

Getting More Affordable

The falling price of consumer electronics products is generating greater demand for replacement or new purchases. Due to the maturity of many product lifecycles, a downward trend in product prices was seen in the market over the review period and this trend is expected to continue. As a result, market demand is anticipated to grow over the forecast period.

Building Malaysian Brands

To compete with international and imported brands, Malaysian players put considerable effort into building their own brands. Their mission is to create Malaysian brands and to provide consumers with quality products at more affordable prices.

Japanese Brands Lead the Market

Japanese brands lead in most of consumer electronics subsectors. In the past, Malaysia was the major manufacturing base for most Japanese electronic brands, but now is one of the main retail markets. With their manufacturing capacity, Japanese brands have the advantage of timely product development to meet local customer preferences.

Under development of In-Car Consumer Electronics

Compared to the performance of the in-home and portable consumer electronics sectors, the in-car consumer electronics aftermarket is relatively small but has high growth potential. In-car multimedia entertainment and navigation systems are still in the development stage in Malaysia but are likely to see huge growth in the coming years.

Table of contents

CONSUMER ELECTRONICS IN MALAYSIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Promising Growth in Consumer Electronics

Getting More Affordable

Building Malaysian Brands

Japanese Brands Lead the Market

Under development of In-Car Consumer Electronics

KEY TRENDS AND DEVELOPMENTS

Stable economy results in future growth

Building up Malaysian Brands

Shorter Product Lifecycles and Bigger Demand for Replacement

Falling Prices Make Consumer Electronics More Affordable

In-Car Consumer Electronics Aftermarket under Developing

MARKET DATA

Table 1 Sales of Consumer Electronics by Sector: Volume 2001-2006

Table 2 Sales of Consumer Electronics by Sector: % Volume Breakdown 2001-2006

Table 3 Sales of Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 4 Sales of Consumer Electronics by Sector: Value 2001-2006

Table 5 Sales of Consumer Electronics by Sector: % Value Breakdown 2001-2006

Table 6 Sales of Consumer Electronics by Sector: % Value Growth 2001-2006

Table 7 Consumer Electronics Company Shares 2002-2005

Table 8 Consumer Electronics Brand Shares 2002-2005

Table 9 Sales of Consumer Electronics by Distribution Format 2001-2006

Table 10 Forecast Sales of Consumer Electronics by Sector: Volume 2006-2011

Table 11 Forecast Sales of Consumer Electronics by Sector: % Volume Breakdown 2006-2011

Table 12 Forecast Sales of Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 13 Forecast Sales of Consumer Electronics by Sector: Value 2006-2011

Table 14 Forecast Sales of Consumer Electronics by Sector: % Value Breakdown 2006-2011

Table 15 Forecast Sales of Consumer Electronics by Sector: % Value Growth 2006-2011

DEFINITIONS

LOCAL COMPANY PROFILES - MALAYSIA

FTEC RESOURCES BHD - CONSUMER ELECTRONICS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 1 FTEC Resources Berhad: Key Facts

Summary 2 FTEC Resources Berhad: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 3 FTEC Resources Berhad: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 4 FTEC Resources Berhad: Competitive Position 2005

I BERHAD - CONSUMER ELECTRONICS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 5 I-Berhad: Key Facts

Summary 6 I-Berhad: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 I-Berhad: Competitive Position 2005

PENSONIC HOLDINGS BHD - CONSUMER ELECTRONICS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Pensonic Holdings Berhad: Key Facts

Summary 9 Pensonic Holdings Berhad: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 10 Pensonic Holdings Berhad: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 11 Pensonic Holdings Berhad: Competitive Position 2005

SAMSUNG MALAYSIA ELECTRONICS SDN BHD - CONSUMER ELECTRONICS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 12 Samsung Malaysia Electronics Sdn Bhd: Key Facts

Summary 13 Samsung Malaysia Electronics Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 14 Samsung Malaysia Electronics Sdn Bhd: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 15 Samsung Malaysia Electronics Sdn Bhd: Competitive Position 2005

SONY MALAYSIA SDN BHD - CONSUMER ELECTRONICS - MALAYSIA

STRATEGIC DIRECTION

KEY FACTS

Summary 16 Sony Malaysia Sdn Bhd: Key Facts

Summary 17 Sony Malaysia Sdn Bhd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 18 Sony Malaysia Sdn Bhd: Production Statistics 2005

COMPETITIVE POSITIONING

Summary 19 Sony Malaysia Sdn Bhd: Competitive Position 2005

IN-HOME CONSUMER ELECTRONICS IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 16 Sales of In-home Consumer Electronics by Sector: Volume 2001-2006

Table 17 Sales of In-home Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 18 Sales of In-home Consumer Electronics by Sector: Value 2001-2006

Table 19 Sales of In-home Consumer Electronics by Sector: % Value Growth 2001-2006

Table 20 In-home Consumer Electronics Company Shares 2002-2005

Table 21 In-home Consumer Electronics Brand Shares 2002-2005

Table 22 Sales of In-home Consumer Electronics by Distribution Format 2001-2006

Table 23 Forecast Sales of In-home Consumer Electronics by Sector: Volume 2006-2011

Table 24 Forecast Sales of In-home Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 25 Forecast Sales of In-home Consumer Electronics by Sector: Value 2006-2011

Table 26 Forecast Sales of In-home Consumer Electronics by Sector: % Value Growth 2006-2011

IN-CAR CONSUMER ELECTRONICS (AFTERMARKET) IN MALAYSIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 27 Sales of In-car Consumer Electronics by Sector: Volume 2001-2006

Table 28 Sales of In-car Consumer Electronics by Sector: % Volume Growth 2001-2006

Table 29 Sales of In-car Consumer Electronics by Sector: Value 2001-2006

Table 30 Sales of In-car Consumer Electronics by Sector: % Value Growth 2001-2006

Table 31 In-car Consumer Electronics Company Shares 2002-2005

Table 32 In-car Consumer Electronics Brand Shares 2002-2005

Table 33 Sales of In-car Consumer Electronics by Distribution Format 2001-2006

Table 34 Forecast Sales of In-car Consumer Electronics by Sector: Volume 2006-2011

Table 35 Forecast Sales of In-car Consumer Electronics by Sector: % Volume Growth 2006-2011

Table 36 Forecast Sales of In-car Consumer Electronics by Sector: Value 2006-2011

Table 37 Forecast Sales of In-car Consumer Electronics by Sector: % Value Growth 2006-2011