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摘要

Calming And Sleeping Products in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Table of contents

OTC HEALTHCARE IN NEW ZEALAND : MARKET INSIGHT

EXECUTIVE SUMMARY

Limited growth continues

Vitamins and dietary supplements recover

Multinationals dominate

Continued expansion of the grocery channel

Forecast for gradual growth

KEY TRENDS AND DEVELOPMENTS

Pharmacies struggle to maintain share

Expansion of grocery channel

Ageing population continues to help sales

Natural alternatives gaining ground

Changing face of OTC players

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007

Table 2 Life Expectancy at Birth 2002-2007

MARKET DATA

Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007

Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007

Table 5 OTC Healthcare Company Shares by Value 2003-2007

Table 6 OTC Healthcare Brand Shares by Value 2004-2007

Table 7 Penetration of Private Label by Sector 2003-2007

Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007

Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007

Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012

Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012

APPENDIX

OTC Registration and Classification

Distribution

Vitamins & Dietary Supplements Registration and Classification

Generics

Switches

Summary 1 OTC Healthcare Switches 2005-2007

DEFINITIONS

Summary 2 Research Sources

LOCAL COMPANY PROFILES - NEW ZEALAND

AURORA PHARMACEUTICALS LTD - OTC HEALTHCARE - NEW ZEALAND

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Aurora Pharmaceuticals Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

COMVITA NEW ZEALAND LTD - OTC HEALTHCARE - NEW ZEALAND

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Comvita Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 5 Comvita Limited: Competitive Position 2007

DOUGLAS PHARMACEUTICALS LTD - OTC HEALTHCARE - NEW ZEALAND

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Douglas Pharmaceuticals Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 7 Douglas Pharmaceuticals Ltd: Competitive Position 2007

EBOS GROUP LTD - OTC HEALTHCARE - NEW ZEALAND

STRATEGIC DIRECTION

KEY FACTS

Summary 8 EBOS GROUP PTY LTD: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 9 Ebos Group Ltd: Competitive Position 2007

PSM HEALTHCARE LTD - OTC HEALTHCARE - NEW ZEALAND

STRATEGIC DIRECTION

KEY FACTS

Summary 10 PSM Healthcare Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 PSM Healthcare Ltd: Competitive Position 2007

CALMING AND SLEEPING PRODUCTS IN NEW ZEALAND

SECTOR DATA

Table 12 Sales of Calming and Sleeping Products: Value 2002-2007

Table 13 Sales of Calming and Sleeping Products: % Value Growth 2002-2007

Table 14 Calming and Sleeping Products Company Shares by Value 2003-2007

Table 15 Calming and Sleeping Products Brand Shares by Value 2004-2007

Table 16 Forecast Sales of Calming and Sleeping Products: Value 2007-2012

Table 17 Forecast Sales of Calming and Sleeping Products: % Value Growth 2007-2012