发布日期：2008年6月
摘要
Adult Mouth Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
目录及图表
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Table of contents
OTC HEALTHCARE IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
OTC healthcare presents good performance in 2007
Generic OTC products grow
Sanofi-Aventis remained the leader in OTC healthcare
Restriction of medicines sales in drugstores push investment from chained grocery stores to open more parapharmacies/drugstores
Products that improve quality of life drive sales over the forecast period
KEY TRENDS AND DEVELOPMENTS
Generic Medicines Advance in OTC
Bureaucratic OTC switches constrain further growth
Pharmaceutical Manufacturers Sell Directly to Parapharmacies/Drugstores
Young consumers more prone to use OTC medicines
Strict advertising regulations persist for OTC medicines
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007
Table 2 Life Expectancy at Birth 2002-2007
MARKET DATA
Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007
Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007
Table 5 OTC Healthcare Company Shares by Value 2003-2007
Table 6 OTC Healthcare Brand Shares by Value 2004-2007
Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007
Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007
Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012
Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012
APPENDIX
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Generics
Switches
Summary 1 OTC Healthcare Switches 2005-2007
DEFINITIONS
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
ACHé LABORATóRIOS FARMACêUTICOS SA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Aché Laboratórios Farmacêuticos SA: Key Facts
Summary 4 Aché Laboratórios Farmacêuticos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Aché Laboratórios Farmacêuticos SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 6 Aché Laboratórios Farmacêuticos SA: Competitive Position 2007
BAYER SA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Bayer SA: Key Facts
Summary 8 Bayer SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Bayer SA: Competitive Position 2007
BRISTOL-MYERS SQUIBB BRASIL SA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Bristol-Myers Squibb Brasil SA: Key Facts
Summary 11 Bristol-Myers Squibb Brasil SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 Bristol-Myers Squibb Brasil SA: Competitive Position 2007
CADBURY ADAMS BRASIL INDúSTRIA E COMéRCIO DE PRODUTOS ALIMENTíCIOS LTDA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Cadbury Adams Indústria e Comércio Alimentícios Ltda: Key Facts
Summary 14 Cadbury Adams Indústria e Comércio Alimentícios Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Cadbury Adams Indústria e Comércio Alimentícios Ltda: Competitive Position 2007
EMS SA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 16 EMS SA: Key Facts
Summary 17 EMS SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 EMS SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 EMS SA: Competitive Position 2007
EUROFARMA LABORATóRIO LTDA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 20 Eurofarma Laboratório Ltda: Key Facts
Summary 21 Eurofarma Laboratório Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 22 Eurofarma Laboratório Ltda: Competitive Position 2007
HERBARIUM LABORATóRIO BOTâNICO LTDA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 23 Herbarium Laboratório Botânico Ltda: Key Facts
Summary 24 Herbarium Laboratório Botânico Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 25 Herbarium Laboratório Botânico Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 26 Herbarium Laboratório Botânico Ltda: Competitive Position 2007
MEDLEY SA INDúSTRIA FARMACêUTICA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 27 Medley SA Indústria Farmacêutica: Key Facts
Summary 28 Medley SA Indústria Farmacêutica: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 29 Medley SA Indústria Farmacêutica: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 30 Medley SA Indústria Farmacêutica: Competitive Position 2007
NYCOMED PHARMA LTDA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 31 Nycomed Pharma Ltda: Key Facts
Summary 32 Nycomed Pharma Ltda: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 33 Nycomed Pharma Ltda: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 34 Nycomed Pharma Ltda: Competitive Position 2007
SANOFI-AVENTIS FARMACêUTICA LTDA - OTC HEALTHCARE - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 35 Sanofi-Aventis Farmacêutica Ltda: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 36 Sanofi-Aventis Farmacêutica Ltda: Competitive Position 2007
ADULT MOUTH CARE IN BRAZIL
OVERVIEW
SECTOR DATA
Table 11 Sales of Adult Mouth Care: Value 2002-2007
Table 12 Sales of Adult Mouth Care: % Value Growth 2002-2007
Table 13 Adult Mouth Care Company Shares by Value 2003-2007
Table 14 Adult Mouth Care Brand Shares by Value 2004-2007
Table 15 Forecast Sales of Adult Mouth Care: Value 2007-2012
Table 16 Forecast Sales of Adult Mouth Care: % Value Growth 2007-2012