Introduction of 2008 STB Industry Report

The Report to the Seventeenth National Congress of the CPC further points out the importance of “informationization”.
Radio and television, a social undertaking as well as an information business, shall play a more important role in promoting informationization of the country, society, cities and industries. China is now actively promoting digitalization of radio and TV with the purpose of setting up a multi-media information platform-integrating public information communication, information services and cultural entertainment, communication and interaction for people.
The development of digitalization of radio and TV will be realized through development of STB. What’s more, different types of value-added business of digital TV will be realized through development of different STBs. Detailed study of the development trend of STB will be significant for the study of business model of China digital TV.
There are now more than 300 domestic STB enterprises and almost every famous foreign STB enterprise has come to China. The competition is ferocious. GL Research hopes to show people an actual situation of China STB market, through which to promote a sound development of STB industry.

we has been involving in the study of China STB industry and gained abundant data resources and research experience. It published 2007 China STB Industry Report in 2007. Report has a fairly large impact on STB industry since its publication. More than 40 copies have been sold to domestic and foreign customers. The report is recognized by relevant leaders and welcomed by customers due to the objective and detailed data. In addition, many media refer to the relevant data in this report.
we published 2008 China STB Industry Report in April 2008 on the base of study of the industry in 2007. Aiming at the STB industry, this report has many primary data.
This report consists of 12 chapters, 52 sections and 149 diagrams. There are 216 pages in the main text, 160,000 Chinese characters.
we published the English version of the report in 2008 to meet requirements of subscribers.
2008 China STB Industry Report (PDF)
Chinese version: 8800RMB English version: 3000USD Chinese-English version: 3500USD

 
Features of the report:
1、 Primary Data. The scope of this report covers a wide range, including relevant professionals of the STB industry, management of policies and regulations, R&D and manufacturing companies of technologies and equipments, operators and organizations. It is a comparatively synthetic report on China STB industry.
2、 Precise analysis and judgment of policies. Based on a sound background, the report provides customers authentic information on policies and standards and helps them know the development trend.
3、 Covers the whole industrial chain. The study of the report covers a wide range, including policies, technologies, standards, terminal, market scale, operating mode. The contents of the report covers development of foreign STB, background and situation of China digital TV industry, equipment market and investment opportunities.
Features of STB total market in 2007
The development of the global and Chinese STB market in 2007 features the total market:
1. The global STB market continues to development. The shipment of global STB market was 12,200 sets in 2007, up 24.49% compared with that (9800 sets) of in 2006.
2. Shipment of Chinese STBs was 6,400 sets, taking up 52.4% of the global market. China has become the manufacturing center of the global STB market.
3. …
A diagram in the report
Shipment of global STB market and proportion of shipment of Chinese STBs accounting for the global shipment
Unit: million sets
 

 
Contents

FOREWORD 1
CHAPTER ONE BASIC STRUCTURES AND SUGGESTIONS 4
1.1 PRIMARY SUMMARY 4
1.2 SUGGESTIONS ON INDUSTRIAL DEVELOPMENT 6
1.2.1 SUGGESTIONS FOR OPERATORS TO CHOOSE THE TYPE OF STB 6
1.2.2 SUGGESTIONS FOR MANUFACTURERS OF STB CHIPS 6
1.2.3 SUGGESTIONS FOR DESIGNERS OF STB 7
1.2.4 SUGGESTIONS FOR MANUFACTURERS OF STB CA 7
1.2.5 SUGGESTIONS FOR BRAND MANUFCTURERS OF STB 8
CHAPTER TWO MACRO MARLET ENVIRONMENT OF STB 10

2.1 MACRO ENVIRONMENT OF DEVELOPMENT OF GLOBAL STB   10
2.1.1 DEVELOPMENT SITUATION OF GLOBAL DIGITAL TV 10
2.1.2 DEVELOPMENT SITUATION OF GLOBAL STB 12
2.2 MACRO ENVIRONMENT OF DEVELOPMENT OF CHINESE STB  14
2.2.1 DEVELOPMENT SITUATION OF DIGITAL TV 14
2.2.1.1 Cable DTV 14
2.2.1.2 Terrestrial DTV 18
2.2.1.3 DBS Channels 19
2.2.1.4 IPTVChannels 19
2.2.1.5 Development Forecast of DTV Users of Different Channels 21
2.2.2 ANALYSIS OF POLICY ENVIRONMENT 22
2.2.3 ANALYSIS OF TECHNICAL STANDARDS 24
2.2.4 ANALYSIS OF USERS ENVIRONMENT 25
2.3 ANALYSIS OF THE INDUSTRIAL CHAIN OF CHINA DTV STB 27
2.3.1 COMPOSITION OF STB INDUSTRIAL CHAIN 27
2.3.2 ANALYSIS OF THE INTERNAL RELATION OF STB INDUSTRIALCHAIN 28
2.4 DEVELOPMENT SITUATION OF CHINA DTV STB 28
2.4.1 DEVELOPMENT SITUATION 28
2.4.2 DEVELOPING STAGE AND FEATURES 28
CHAPTER THREE TECHNICAL ECONOMIC ANALYSIS OF DTV STB  30

3.1 CATEGORIES OF DTV STB 30
3.1.1 DIVISION ACCORDING TO DIFFERENT NETWORK RECEPTION TERMINAL 30
3.1.2 DIVISION ACCORDING TO BUSINESS FUNCTION 31
3.2 TECHNICAL ANALYSIS OF DTV STB 31
3.2.1 HARDWARE STRUCTURE AND DEVELOPMENT TREND 32
3.2.2 SOFTWARE STRUCTURE AND DEVELOPMENT TREND 34
3.2.3（CA）CODITIONAL ACCESS SYSTEM (CA) 35
3.2.4 MIDDLEWARE 35
3.2.5 USER INTERFACE TECHNOLOGY 36
3.2.6 SET-CARD SEPERATION 38
3.3 COST COMPOSITION OF DTV STB AND THE PERCENTAGE 40
3.4 PROBLEMS OF DTV STB DEVELOPMENT 41
3.4.1 STB PRODUCTS 41
3.4.2 MARKETING OF STB 42
PART FOUR STUDY OF TOTAL MARKET OF DTV STB 44

4.1INTRODUCTION 44
4.1.1STUDY MODEL 44
4.1.2TOTAL MARKET 44
4.2DIGITAL STB 46
4.2.1PRODUCTION CAPABILITY 46
4.2.2 TOTAL SHIPMENT OF CHINESE STB  46
4.2.3 FLOW OF STBS (DOMESTIC/INTERNATIONAL) 47
4.2.4 TOTAL OF DIFFERENT TYPES OF STBS 47
CHAPTER FIVE STUDY OF MARKET COMPETITION OF DIGITAL STB CHIP 50

5.1 COMPETITING BODIES AND CATEGORIES 50
5.2 MARKET COMPETITION 51
5.2.1 CABLE DIGITAL STB CHIP 52
5.2.2 SATELLITE DIGITAL STB CHIP 52
5.2.3 TERRESTRIAL DIGITAL STB CHIP 53
5.2.4 OTHERES 53
5.3 DEVELOPMENT TREND OG CORE TECHNOLOGIES 53
5.4 COOPERATION BETWEEN CHIP PROVIDERS AND CHIP MANUFACTURERS 54
5.5 STUDY OF CHIP PROVIDERS OF MAIN STBS 56
5.5.1 ST 56
5.5.2 NXP 57
5.5.3 FUJITSU 60
5.5.4 BROADCOM 61
5.5.5 THOMSON 62
5.5.6 ZORAN 63
5.5.7 TI 63
5.5.8 LSI 64
5.5.9 NEC 65
5.5.10 HAIER 66
5.5.11 SUNPLUS 67
5.5.12 ALI 68
5.5.13 CONEXANT 68
5.5.14 HANGZHOU NATIONAL CHIP 69
5.5.15 LEGEND SILICON 71
5.5.16 HDIC 74
5.5.17 MICRONANO ELECTRONICS 76
5.5.18 AVAILINK 78
5.5.19 HISILICON 79
5.6 DEVELOPMENT TREND OF MARKET COMPETITION 81
CHAPTER SIX STUDY OF MARKET XOMPETITION OF DIGITAL STB PLAN DESIGN 82

6.1 COMPETITING BODIES AND CATEGORIES 82
6.2 COOPERATION BETWEEN PLAN DESIGNERS AND CHIP PROVIDERS 83
6.3 COOPERATION BETWEEN PLAN DESIGNERS AND CA PROVIDERS 84
6.4 COOPERATION BETWEEN PLAN DESIGNERS AND MANUFACTURERS 84
6.5 STUDY OF DESIGNERS OF MAIN STBS 85
6.5.1 TRIUMPH TECHNOLOGY 85
6.5.2 MINGXIN TECHNOLOGIES 86
6.5.3 STATE MICROELECTRONICS 88
6.5.4 DYNA TECHNOLOGY 88
6.5.5 CC LINK TECHNOLOGY 89
6.5.6 CYCLE CENTURY 89
6.5.7 CHINA DIGITAL TV 90
6.5.8 TAISAIDE 91
6.5.9 BAUSTEM 91
6.5.10 BIAOQI 91
6.5.11 HELUYUAN TECHNOLOGY 92
6.5.12 POLAR STAR TECHNOLOGY 92
6.5.13 DIGITAL VEDIO NETWORKS 92
6.5.14 TAIXIN ELECTRONICS 92
6.6 DEVELOPMENT TREND OF MARKET COMPETITION 93
PART SEVEN STUDY OF MARKET COMPETITION OF DIGITAL STB CA 95

7.1 COMPETITING BODIES AND CATEGORIES 95
7.1.1 COMPETITING BODIES AND CATEGORIES 95
7.1.2 SIMULCRYPT OF FOREIGN CA PROVIDERS AND DOMESTIC CA  PROVIDERS 96
7.2 PRICE SYSTEM OF CA 96
7.2.1 SMART CARD AND ITS PRICE 97
7.2.2 TRANSPLANT AND FEES OF CA 97
7.2.3 ANALYSIS OF CHARGING FOR OPERATORS 98
7.2.4 IMPACT OF SET-CARD SEPERATION ON CA PRICE SYSTEM 98
7.3 MARKET SHARES TAKEN BY MAIN MANUFACTURERS 99
7.3.1 SUMMARY OF CA IN CHINESE CITIES 99
7.3.2 CUSTOMERS COVERAGE/PERCENTAGE 103
7.3.3 CITIES COVERAGE/PERCENTAGE 104
7.3.4 SMART CARD SENT OUT/PERCENTAGE 104
7.4 STUDY OF MAIN DIGITAL STB CA 106
7.4.1 CA PROVIDERS OF FOREIGN STBS 106
7.4.1.1 NDS 106
7.4.1.2 Irdeto 108
7.4.1.3 Nagra和Canal+（Purchased） 109
7.4.1.4 Conax As 109
7.4.1.5 Viaccess 110
7.4.2 CA PROVIDERS OF DOMESTIC DIGITAL STBS 111
7.4.2.1China Digital TV 111
7.4.2.2Digital Video Networks 112
7.4.2.3Suma Vision 114
7.4.2.5Sanzhou Xunchi 116
7.4.2.6 King Von 117
7.4.2.7 Geeya Technology 117
7.4.2.8 Taixin Technology 118
7.5 TECHNICAL DEVELOPMENT TREND 118
7.6 DEVELOPMENT TREND OF MARKET COMPETITION 119
7.6.1 BROADCASTING-TYPE CA 119
7.6.2 BIDIRECTIONAL CA 121
7.6.3 CA WITHOUT CARDS 122
PART EIGHT STUDY OF MARKET COMPETITION OF APPLICATION SOFTWARE OF STB 123

8.1 DATA BROADCASTING 123
8.1.1 COMPETITING SHARES 123
8.1.2 COMPETITIONG MANUFACTURERS 124
8.1.2.1 Ipanel Technologies 124
8.1.2.2 Enreach 125
8.1.2.3 AVIT 125
8.1.3 PROSPECT FORECAST 126
8.2 VOD 126
8.2.1 COMPETITING SHARES 126
8.2.2 COMPETITING MANUFACTURERS 128
8.2.2.1 Nstreams 128
8.2.2.2 Enreach 128
8.2.2.3 Seachange 128
8.2.2.4 AVIT 129
8.2.3 PROSPECT FORECAST 129
8.3 EPG 130
8.3.1 COMPETITING SHARES 130
8.3.2 COMPETITING MANUFACTURERS 130
8.3.2.1 China Digital TV 130
8.3.2.2 Digitl Vedio Networks 130
8.3.2.3 DTVIA 130
8.3.2.4 VIT 130
8.3.2.5 Compunicate 130
8.3.2.6 Sumavision 131
8.3.3 PROSPECT FORECAST 131
8.4 SMS 131
8.4.1 COMPETITING SHARES 131
8.4.2 COMPETITING MANUFACTURERS 132
8.4.2.1 Huawei 132
8.4.2.2 China Digital TV 132
8.4.2.3 Digital Vedio Networks 133
8.4.2.4 Compunicate 133
8.4.2.5 AVIT 133
8.4.3 PROSPECT FORECAST 133
8.5 MIDDLEWARE 133
8.5.1 COMPETITING MANUFACTURERS 133
8.5.1.1 Ipanel Technologies 134
8.5.1.2 NDS 135
8.5.1.3 Digital Vedio Networks 135
8.5.1.4 Opentv 136
8.5.1.5 Alticast 136
8.5.2 PROSPECT FORECAST 136
PART NINE STUDY OF MARKET COMPETITION OF BRANDS/MANUFACTURING OF STB 138

9.1 COMPETITING BODIES 138
9.1.1 COMPETITING BODIES AND CATEGPRIES 138
9.1.2 CLUSTER OF STB INDUSTRY 139
9.2 MARKET SHARES OF MAIN MANUFACTURERS 140
9.2.1 TOTAL SHIPMENT OF STB AND RANKING OF COMPETITING MANUFACTURERS IN 2007 140
9.2.2 TOTAL SHIPMENT OF CABLE STB AND RANKING OF COMPETITING MANUFACTURERS IN 2007 141
9.2.2.1 Total Shipment of Cable STB and Ranking of competiting Manufacturers 141
9.2.2.2 Shipment and Flow of Cable Bidirectional STBs 143
9.2.2.3 Shipment and Flow of High-Definition STB 143
9.2.2.4 STB brands (110) Used by Main Chinese Cable Network Operators 144
9.2.3 TOTLA SHIPMENT OF TERRESTRIAL STB AND RANKING OF COMPETITING MANUFACTURERS IN 2007 146
9.2.4 TOTLA SHIPMENT OF SATELLITE STB AND RANKING OF COMPETITING MANUFACTURERS IN 2007 148
9.3 STUDY OF MAIN STB MANUFACTURERS 149
9.3.1 FOERIGN MANUFACTURERS 149
9.3.1.1 MOTO 149
9.3.1.2 Philips 150
9.3.1.3 Thomson 150
9.3.1.4 CISCO-SA 151
9.3.1.5 Pace 152
9.3.1.6 Humax 152
9.3.2 DOMESTIC MANUFACTURERS 153
9.3.2.1 Coship 153
9.3.2.2Changhong Network Technologies 155
9.3.2.3 Digital Video Networks 158
9.3.2.4 Jiuzhou 159
9.3.2.5 Skyworth 161
9.3.2.6 Yinhe Electronics 163
9.3.2.7 Quanjing 165
9.3.2.8 Daxian Networks 166
9.3.2.9 AVIT 166
9.3.2.10 Hangmo（Dahua Digital Technology） 167
9.3.2.11 Hisense Broadband 167
9.3.2.12 TCL 167
9.3.2.13 Konkia 168
9.3.2.14 Tongfang Legend Silicon 169
9.3.2.15 Huawei 170
9.3.2.16 Jiulian Technology 170
9.3.2.17 Haier 171
9.3.2.18 TCB 172
9.3.2.19 BBEF 172
9.3.2.20 Dare Global 173
9.3.2.21 Kingvon 173
9.3.2.22 Geeya Technology 174
9.3.2.23 AMTC 175
9.3.2.24 Blossoms Digital Technology 175
9.3.2.25 Maigao Technology 175
9.3.2.26 PBI 175
9.4 DEVELOPMENT TREND OF MARKET COMPETITION 176
CHAPTER 10 STUDY OF COMPETITION OF STB SUBCONTRACTING MARKET  178

10.1 COMPETITING BODIES AND CATEGORIES 178
10.2 STUDY OF SUBCONTRACTORS OF MAIN STBS 179
10.2.1 TONIC 179
10.2.2 PBI 179
10.2.3 SANDMARTIN 180
10.2.4 SOLECTRON 180
10.3 DEVELOPMENT TREND OF MARKET COMPETITION 180
CHAPTER 11 SALES MODE AND CHANNEL OF COMPLETE SET MANUFACTURERS 182

11.1 SALES MODE OF STB MANUFACTURERS 182
11.1.1 DIRECT SELLING 182
11.1.2 WAYS OF INVESTING IN EQUIPMENT 182
11.1.3 LEASING 182
11.2 SALES CHANNELS OF STB MANUFACTURERS 184
11.2.1 DOMESTIC CHANNELS 184
11.2.1.1 Satellite STB 184
11.2.1.2 Cable STB 185
11.2.2 OVERSEAS MARKET 185
11.3 DEVELOPMENT TREND OF SALES CHANNELS 185
CHAPTER 12 DEVELOPMENT FORECAST OF STB MARKET 187

12.1 DEVELOPMENT FEATURES AND TREND OF STB MANUFACTURING TECHNOLOGIES  187
12.1.1 DEVELOPMENT TREND OF STB FROM ASPECTS OF HARDWARES AND SOFTWARES 187
12.1.2 DEVELOPMENT TREND OF STB FROM ASPECTS OF HD/SD TECHINCAL STANDARDS 187
12.1.3 DEVELOPMENT TREND OF STB FROM TECHNOLOGYDEVELOPMENT 188
12.2 DEVELOPMENT TREND OF STB MARKET FROM DIFFERENT BEARER SERVICES  188
12.2.1 DEVELOPING STAGES OF BEARER SERVICE OF STB 188
12.2.2 BASIC TYPE 189
12.2.3 BIDIRECTIONAL STB 189
12.2.4 HD STB 190
12.2.5 IP STB 191
12.2.6 DUAL MODULE STB 191
12.2.7 PVRSTB 192
12.3 DEVELOPMENT TREND OF STB MARKET FROM DIFFERENT TRANSMISSION NETWORKS 192
12.3.1 CABLE TV NETWOTK 193
12.3.2 TERRESTRIAL TV NEYWORK 193
12.3.3 SATELLITE TV NETWORK 193
12.3.4 TELECOM NGN NETWORK 194
12.4 STUDY OF THE SUBSTITUTE OF STB 195
12.4.1 ALL-IN-ONE DIGITAL TV 195
12.4.2 SET-CARD SEPERATION STB 196
12.4.3 TYPICAL TECHNOLOGY AND NETWORK TV OF INTERNET DURING GRASS ROOTS REVOLUTION 197
12.5 MAIN INFLUENTIAL FACTORS FOR STB MARKET DEVELOPMENT IN THE NEXT THREE YEARS 197
12.5.1 DRIVING/HINDERING FORCES 197
12.5.2 ESTIMATION OF POWER OF INFLUENCES 198
12.6 DEVELOPMENT FORECAST OF MARKET CAPACITY 198
12.6.1 FORECAST METHODS 198
12.6.2 HYPOTHESIS OF FORECAST 199
12.6.3 MARKET FORECAST 199
12.6.3.1 Development Forecast of Digital STB Based on Different Transmission Networks 199
12.6.3.2 Development Forecast of Different Typesof STB Based on Cable Network 200
12.6.3.4 Regional Development Features and Forecast  201
12.7 INVESTING PROSPECT 202
12.8 INVESTING RISK AND RISK AVERSION 203
12.8.1 DIFFERENCT UNCERTAIN RISKS 203
12.8.2 MEASURES FOR RISK AVERSION 203

TABLE DIRECTORY
Table 1 Schedule of Countries Worldwide Stopping Analog Signal Broadcast 10
Table 2 Development Situation of Digital TV in Some Countries 10
Table 3 Total market and Forecast of Global STB Market from 2004 to 2010 13
Table 4 Digitalization Development of Administrative Regions at the Provincal Level in 2007 15
Table 5 Cost of Direct Materials for One  Basic STB 40
Table 6 Categories of Products Provided by Chip Manufacturers 51
Table 7 Chip Partners of Main STB Brands/STB Manufacturers 55
Table 8 Haier Chip, Type, Techincal Features and Performance Parameters: 67
Table 9 Table of Legend Silicon DMB-T Modem Chip 71
Table 10 Table of Features of Legend Silicon DMB-T Modem Chip 72
Table 11 Table of HDIC ADTB-T Modem Chip 75
Table 12 Value of Development Platform for Chip 82
Table13 Prices of Special Sofeware Package 83
Table 14 Cooperation between Chip Providers and Plan Designers 83
Table 15 Cooperation between Plan Designers and CA Providers 84
Table16 Cooperation between Plan Designers and Mnaufacturers 84
Table 17 Situation of Domestic Simulcrypt Providers for Foerign CA Providers 96
Table 18 Table of Expenditures for Operators Setting Up CA 98
Table 19 Table of CA Brands in Countries of China 99
Table 20 Flow of the Sent Out Domestic CA Cards 106
Table 21 Table of CA Invitation by Domestic Operators and Situations of Tender Won by CA Providers in 2007 119
Table 22 Partners of Ipanel 124
Table23 Regional Distribution of Ipanel Data Broadcasting System 124
Table 24 Regional Distribution of Enreach Data Broadcasting System 125
Table 26 Manufacturers of Integrating AVIT Embedded Browser  125
Table 27 Regional Distribution of AVIT Data Broadcasting System 125
Table 28 Regional Distribution of Enreach VOD System 128
Table 28 STB Manufacturers that Transplanted Middleware of Digital Video Networks  136
Table 29 Table of Accumulated Sales of Main Cable STB Manufacturers between 2005 (or prior) and 2007 141
Table 30 STB Brands Used by Main Chinese Cable Network Operators in 2007 144
Table 31 Product Line of Coship Main STBs 154
Table 32 Operation of Products of Main Business in 2007 155
Table 33 Product Lines of Different Changhong STBs 156
Table 34 Development Memorabilia of Changhong Network Techology Digital STB  156
Table 36 Product Line of Digital Vedio Networks Self-Owned Brand STB 158
Table 36 Product Line of Jiuzhou Main STBs 160
Table 37 Product Line of Skyworth Main STBs 162
Table 38 Product Line of Yinhe Main STBs 163
Table 40 Product Line of Quanjing Main STBs 165
Table 41 Product Line of Daxian Different STBs 166
Table 42 Product Line of Hangmo Main STBs 167
Table 42 Product Categories of TCL STB 168
Table 43 Product Line of Konkia Main STBs 168
Table 44 Product Line of Tongfang Legend Silicon Main STBs 169
Table 45 Plan of Jiulian Technology Main STBs 170
Table 46 Product Line of Haier Main STBs 171
Table 47 Product Line of BBEF Main STBs 172
Table 48 Product Line of Dare Global Main STBs 173
Table 49 Product Line of Geeya Main STBs 174
Table 50 Sales Categories and Quantity of AMTC DVB-T STB 175
Table 51 Product Line of PBI STB 176
Table 52 Number (set) of Color TV Owned by Urban Households per One Hundred at the End of Year 195
Table 53 Estimate Sheet of Influences of Development of Cable Digitalization 198
Table 56 Development Forecast of Digital STB Based on Different Transmission Networks from 2002 to 2011 199

DIAGRAM LIST
Diagram 1 Total Market and Forecast of Global Digital STB from 2004 to 210 13
Diagram 2 Number of Users of China Cable Digital TV between Q4 of 2004 and 2007 14
Diagram 3 Digitalization Level in Regional Areas at the Provincial Level in 2007 17
Diagram 4 Present Situation and Forecast of China Digital TV Users from 2002 to 2011 21
Diagram 5 Development and Forecast of User Structure of China Cable TV from 2000 to 2011 22
Diagram 6 Diagram of Development of China Digital TV 24
Diagram 7 1Diagram 1 Industrial Chain of STB 27
Diagram 8 2 Diagram 2 Industrial Chain of STB 28
Diagram 9 Diagram of STB Categorization Based on Different Transmission Networks 30
Diagram 10 Structure Diagram of STB 32
Diagram 11 Diagram of Software Structure of STB 34
Diagram 12 Invitation Prices of Basic STB from 2004 to 2007 41
Diagram 13 Total Market of Global STB from 2004 to 2007 45
Diagram 14 Shipment of Global STB and Percentage of Chinese STBs Accounting for the Shipment in 2007 45
Diagram 15 Percentage of Different Types of Chinese STB Accounting for the Total Amount of the STB of the Same Type in the World in 2007 45
Diagram 16 Total Shioment of Chinese STBs from 2004 to 2007 46
Diagram 17 Proportion of Inside and Outside Selling of Chinese STBs in 2007 47
Diagram 18 Proportion of Shipment of Different Types of Chinese STB in 2007 47
Diagram 19 Comparison of Shipment between Chinese STBs and Global STBs in 2007  48
Diagram 20 Proportion of Shipment of Each Type of STB sold to Foreign Countries in 2007 48
Diagram 21 Proportion of Shipment of Each Type of STB sold in Countries of China in 2007 49
Diagram 22 ST Diagram of Solutions of QAMi5516 Chip Based DVB-C STB 57
Diagram 23 STB100 Solution of NXP 58
Diagram 24 STB200（DVB-C）Solution of NXP 58
Diagram 25 System Solution of NXP STB220 59
Diagram 26 STB222 STB Solution of NXP 59
Diagram 27 Diagram of Fujitsu DTV STB 60
Diagram 28 Diagram of MB86H20A System Framework of Fujitsu 61
Diagram 29 Solution of Broadcom 7400 Chip 62
Diagram 30 Solution of Broadcom 7405 Chip 62
Diagram 31 Solution for DVB-C Chip by Thomson 62
Diagram 32 Diagram of Receiver Chip of Zoran DTV 63
Diagram 33 Designing Diagram of TI Digital STB (STB/PVR) 64
Diagram 34 Solution for LSI SC2000 Chip 65
Diagram 35 Solution for NEC EMMA Series 66
Diagram 36 Diagram of Hi2011 Chip Based DMB-T by Haier 66
Diagram 37 Complete Solution of Haier Chip STB 67
Diagram 38 Disgram of Solution for Sunplus STB  68
Diagram 39 Disgram of Solution for ALi STB 68
Diagram 40 Diagram of Solution for CX24135 of Conexant 69
Diagram 41 Diagram of CX24146 Function Module of Conexant  69
Diagram 42 Diagram of Solution for GX3000 STB of National Chip 70
Diagram 43 Diagram of Solution for GX3001 STB of National Chip 70
Diagram 44 Diagram of Solution for GX2001 STB of National Chip 71
Diagram 45 Diagram of Channel Demodulation Chip LGS-8G52 of Legend Silicon 72
Diagram 46 Diagram of Channel Demodulation Chip LGS-8G13 of Legend Silicon 73
Diagram 47 Diagram of Channel Demodulation Chip LGS-8G42 of Legend Silicon 74
Diagram 48 Organization Structure Diagram of HDIC 75
Diagram 49 Diagram of HDIC HD2810(0.13um) 76
Diagram 50 Diagram of HDIC HD2910 76
Diagram 51 Typical Application Drawing of “Zhongshi No 1” 77
Diagram 52 Diagram of Internal Structure of Availink AVL1108 Chip 78
Diagram 53 Diagram of Receiver Front-End of AVL2108 Based Digital Satellite TV of Availink 79
Diagram 54 Application Area and Typical Application Drawing of Hisilicon Hi3110 80
Diagram 55 Application Area and Typical Application Drawing of Hisilicon Hi3110Q 80
Diagram 56 Diagram of Solution for Hisilicon Hi3130 Channel 80
Diagram 57 Cable Users Covered by Main Domestic CA Providers accounting for Total Cable Users  103
Diagram 58 Cities Covered by Main Domestic CA Providers Accounting for Municipalities at the Prefectural Level Nationwide 104
Diagram 59 Diagram of Market Shares of Sent Out Smart Cards by CA Providers 105
Diagram60 Accumulated Market Maintenance of CA Smart Cards (BY the end of 2007) 106
Diagram 61 Global Partners of NDS 107
Diagram 62 Diagram of Regional Distribution of China Digital TV CA Market 112
Diagram 63 Diagram of Regional Distribution of Digital Video Networks CA Market 113
Diagram 64 Diagram of Sumavision Bidirectional CA Network 115
Diagram 65 Global Service Network of Compunicate 116
Diagram 66 Market Shares Taken by China Data Broadcasting Competiting Manufacturers  123
Diagram 67 Diagram of Market Shares of VOD System (including N-VOD) 127
Diagram 68 Diagram of Market Shares of VOD System (not including N-VOD) 128
Diagram 69 Market Shares Taken by China EPG Competiting Manufacturers 130
Diagram 70 Diagram of Market Shares of SMS System 132
Diagram 71 Regional Distributition of China STB Manufacturers 138
Diagram 72 Approximate Market Shares Taken by China Main STB Manufacturers in 2007 140
Diagram 73 Sales Table of Cable STB Manufacturers between 2005 (or prior) and 2007 141
Diagram 74 Percentage of Shipment by Main STB Manufacturers Accounting for the Total Shipment of Cable STB in 2007 142
Diagram 75 Percentage of Shipment by Main STB Manufacturers Accounting for the Total Shipment of Cable STB in 2007 143
Diagram 76 Market Shares Taken by Main Manufacturers for Shipment of Terrestrial Digital STBs Abroad in 2007 148
Diagram 77 Approximate Market Shares Taken by Main Competiting Manufacturers for Total Satellite STBs 149
Diagram 78 Main Global Operator Customers of Thomson 151
Diagram 79 List of Main Customers of Pace 152
Diagram 80 Distribution Diagram of International Market of Coship 154
Diagram 81 Percentage of Shipment of Each Type of Changhong STB  157
Diagram 82 Sales Volume of Digital Video Networks STB from 2001 to 2007 159
Diagram 83 Percetage of Sales Region of Digital Video Networks STB in 2007 159
Diagram 84 Percentage of Sales Categories of Jiuzhou STB in 2007 161
Diagram 85 Percentage of Sales Region of Jiuzhou Cable STB in 2007 161
Diagram 86 Percentage of Shipment of Each Type of Skyworth STB in 2007 162
Diagram 87 Percentage of Shipment of Each Type of Yinhe STB in 2007 164
Diagram 88 Percentage of Sales Region of Yinhe Cable STB in 2007 164
Diagram 89 Sales Categories and Volume of Kingvon STB in 2007 174
Diagram 90 Development Forecast of Digital STB Based on Different Transmission Networks from 2002 to 2011 200
Diagram 91 Development Forecast of Digital STB Based on Cable Networks from 2002 to 2011 200
Diagram 92 Development Forecast of Different Types of STBs Based on Cable Networks from 2002 to 2011 201
Diagram 93 Digitalization of Municipalities Directly Under the Jurisdiction of Central Government and Provinces (By the end of 2007) 202