发布时间：2008.5
摘要
Why buy this report
Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment
Product coverage
Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care
Executive summary
Growth sustained
In 2007 the market, in terms of value growth, surpassed the average annual performance seen over the review period. Growth was aided by exceptional growth in fragrances, premium colour cosmetics, deodorants and bath and shower products. Product innovation and the expansion of distribution networks facilitated the increase in sales. Nevertheless, Guatemalan per capita consumption is still below GTQ200 per year for cosmetics and toiletries.
Advertising and promotion on the rise
Every year cosmetics and toiletries in Guatemala is witnessing increased advertising and promotional activity. Specifically, this is being observed in the colour cosmetics, fragrances, and skin care categories. This rise in marketing activity is in response to improved economic conditions in the country. The emerging market is offering sales potential that was non-existent only a few years ago. In order to take advantage of the new consumer base, companies are competing intensely to promote both new and old products in order to win share.
Multinationals competing fiercely
The market is extremely competitive, with half a dozen multinationals controlling over half of the category as a whole. This competitive environment has benefited consumers through the introduction of new and innovative products. However, due to the strong presence of international manufacturers, very few domestic firms have been able to compete successfully in order to take advantage of this growing market.
Direct selling becoming channel of choice
Supermarkets/hypermarkets remain the dominant channel in terms of sales. However, direct selling has risen in significance over the review period and in the near future is expected to surpass supermarkets/hypermarkets. Due to a number of advantages, namely wider distribution networks and more effective selling strategies, direct selling poses a threat to both competing distribution channels and competing cosmetics and toiletries manufacturers.
Growth dependent on demand and innovation
Sales overall are forecast to grow steadily over the forecast period. Cosmetics and toiletries, in many categories, is still emerging and there exists potential for growth. However, continued growth depends on future demand and supply. Consumer demand is dependent on prolonged macroeconomic growth at the national level. Improved socio-economic indicators in over the review period have driven growth in many categories within cosmetics and toiletries. Likewise, growth is also contingent upon manufacturers increasing investment in Guatemala and meeting consumers’ needs for more innovative products.
目录及图表
COSMETICS AND TOILETRIES IN GUATEMALA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth sustained
Advertising and promotion on the rise
Multinationals competing fiercely
Direct selling becoming channel of choice
Growth dependent on demand and innovation
MARKET DATA
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
Table 8 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
Table 9 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
APPENDIX
Gift Sets
DEFINITIONS
Summary 1 Research Sources
INDUSTRIA LA POPULAR SA
Strategic Direction
Key Facts
Summary 2 Industria la Popular SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Industria La Popular SA: Competitive Position 2007
SCENTIA PERFUMERIA SA
Strategic Direction
Key Facts
Summary 4 Scentia Perfumeria SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Scentia Perfumeria SA: Competitive Position 2007
BABY CARE IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 14 Sales of Baby Care by Subsector: Value 2002-2007
Table 15 Sales of Baby Care by Subsector: % Value Growth 2002-2007
Table 16 Baby Care Premium Vs Mass % Analysis 2002-2007
Table 17 Baby Care Company Shares by Retail Value 2003-2007
Table 18 Baby Care Brand Shares by Retail Value 2004-2007
Table 19 Forecast Sales of Baby Care by Subsector: Value 2007-2012
Table 20 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
Table 21 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
BATH AND SHOWER PRODUCTS IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 22 Sales of Bath and Shower Products by Subsector: Value 2002-2007
Table 23 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
Table 24 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
Table 25 Bath and Shower Products Company Shares by Retail Value 2003-2007
Table 26 Bath and Shower Products Brand Shares by Retail Value 2004-2007
Table 27 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
Table 28 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
Table 29 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
DEODORANTS IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 30 Sales of Deodorants by Subsector: Value 2002-2007
Table 31 Sales of Deodorants by Subsector: % Value Growth 2002-2007
Table 32 Deodorants Premium Vs Mass % Analysis 2002-2007
Table 33 Deodorants Company Shares by Retail Value 2003-2007
Table 34 Deodorants Brand Shares by Retail Value 2004-2007
Table 35 Forecast Sales of Deodorants by Subsector: Value 2007-2012
Table 36 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
Table 37 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
HAIR CARE IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 38 Sales of Hair Care by Subsector: Value 2002-2007
Table 39 Sales of Hair Care by Subsector: % Value Growth 2002-2007
Table 40 Hair Care Premium Vs Mass % Analysis 2002-2007
Table 41 Hair Care Company Shares by Retail Value 2003-2007
Table 42 Hair Care Brand Shares by Retail Value 2004-2007
Table 43 Salon Hair Care Company Shares by Retail Value 2003-2007
Table 44 Salon Hair Care Brand Shares by Retail Value 2004-2007
Table 45 Hair Care Premium Brand Shares 2007
Table 46 Forecast Sales of Hair Care by Subsector: Value 2007-2012
Table 47 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
Table 48 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
COLOUR COSMETICS IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 49 Sales of Colour Cosmetics by Subsector: Value 2002-2007
Table 50 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
Table 51 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
Table 52 Colour Cosmetics Company Shares by Retail Value 2003-2007
Table 53 Colour Cosmetics Brand Shares by Retail Value 2004-2007
Table 54 Colour Cosmetics Premium Brand Shares 2007
Table 55 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
Table 56 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
Table 57 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
MEN’S GROOMING PRODUCTS IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 58 Sales of Men's Grooming Products by Subsector: Value 2002-2007
Table 59 Sales of Men's Grooming Products by Subsector: % Value Growth 2002-2007
Table 60 Sales of Men's Razors and Blades by Type 2005-2007
Table 61 Men's Grooming Products Company Shares by Retail Value 2003-2007
Table 62 Men's Grooming Products Brand Shares by Retail Value 2004-2007
Table 63 Forecast Sales of Men's Grooming Products by Subsector: Value 2007-2012
Table 64 Forecast Sales of Men's Grooming Products by Subsector: % Value Growth 2007-2012
ORAL HYGIENE IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 65 Sales of Oral Hygiene by Subsector: Value 2002-2007
Table 66 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
Table 67 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
Table 68 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
Table 69 Oral Hygiene Company Shares by Retail Value 2003-2007
Table 70 Oral Hygiene Brand Shares by Retail Value 2004-2007
Table 71 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
Table 72 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
Table 73 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
Table 74 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
FRAGRANCES IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 75 Sales of Fragrances by Subsector: Value 2002-2007
Table 76 Sales of Fragrances by Subsector: % Value Growth 2002-2007
Table 77 Fragrances Premium Vs Mass % Analysis 2002-2007
Table 78 Fragrances Company Shares by Retail Value 2003-2007
Table 79 Fragrances Brand Shares by Retail Value 2004-2007
Table 80 Forecast Sales of Fragrances by Subsector: Value 2007-2012
Table 81 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
Table 82 Forecast Fragrances Premium Vs Mass % Analysis 2007-2012
SKIN CARE IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 83 Sales of Skin Care by Subsector: Value 2002-2007
Table 84 Sales of Skin Care by Subsector: % Value Growth 2002-2007
Table 85 Skin Care Premium Vs Mass % Analysis 2002-2007
Table 86 Skin Care Company Shares by Retail Value 2003-2007
Table 87 Skin Care Brand Shares by Retail Value 2004-2007
Table 88 Skin Care Premium Brand Shares 2007
Table 89 Forecast Sales of Skin Care by Subsector: Value 2007-2012
Table 90 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
Table 91 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
DEPILATORIES IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 92 Sales of Depilatories by Subsector: Value 2002-2007
Table 93 Sales of Depilatories by Subsector: % Value Growth 2002-2007
Table 94 Depilatories Company Shares by Retail Value 2003-2007
Table 95 Depilatories Brand Shares by Retail Value 2004-2007
Table 96 Forecast Sales of Depilatories by Subsector: Value 2007-2012
Table 97 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
SUN CARE IN GUATEMALA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 98 Sales of Sun Care by Subsector: Value 2002-2007
Table 99 Sales of Sun Care by Subsector: % Value Growth 2002-2007
Table 100 Sun Care Premium Vs Mass % Analysis 2002-2007
Table 101 Sun Care Company Shares by Retail Value 2003-2007
Table 102 Sun Care Brand Shares by Retail Value 2004-2007
Table 103 Forecast Sales of Sun Care by Subsector: Value 2007-2012
Table 104 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
Table 105 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012