发布日期：2007年

Travel And Tourism in Kazakhstan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

目录及图表

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services

Executive summary

Tourism represents 5% of Kazakhstan economy

Tourism is an important contributor to the economy of Kazakhstan. Tourism receipts were worth KZT377 billion at the end of 2005, and are expected to reach KZT497 billion in 2006, representing 5% of the country’s GDP.

Arrivals driven by business travel

Historically, Kazakhstan has not been a popular tourist destination, and so far inbound travel has mainly been supported by the country’s strong oil and gas industry, which has in turn driven business tourism. The country has continued to attract foreign investment, and consequently an influx of foreigners travelling to Kazakhstan for business purposes. This has led to significant improvements in accommodation and transportation infrastructure.

Strong economy encourages outbound numbers

The country’s economic growth has boosted Kazakhs’ incomes and allowed more tourism departures. Hence, outgoing tourism expenditure increased by more than 300% over the review period to reach KZT510 billion in 2005.

Dynamic growth in travel accommodation

Travel accommodation increased by 117% in current value terms over the review period, driven by growing business travel. Most hotels are concentrated in the two main cities of Astana and Almaty, with international names including Hyatt, Regent and InternContinental all enjoying a presence.

Air travel maintains strong demand

Air accounted for over 80% of international arrivals and 73% of departures in 2005. Within the country, air transportation represents the second most important type of transportation after land, and also continues to maintain strong popularity, mainly among business travellers who take domestic flights to save time. Most business travel by air is between the four major cities of Astana, Almaty, Aktau and Atyrau.

Marketing continues to improve

Kazakhstan has sufficient intrinsic values to develop ecological and regional Silk Road tourism, which is geared to attracting those travelling on the Silk Road route between Europe and Asia. The country is not as rich in architectural, cultural and historical monuments as, for instance, neighbouring Uzbekistan. However, it offers beautiful and diverse landscapes, mountains, rivers and lakes. The flora and fauna of the country are very rich, and there are plenty of niches for tourism such as bird watching, fishing, hunting, mountaineering and trekking, among others. The country can also promote Silk Road tourism. In addition, on its western borders the country has the Caspian sea offering sun and beach value. The main challenge for tourism development is that Kazakhstan is not known as a tourism destination because its product is not presented as unique and differentiated.

Table of contents

EXECUTIVE SUMMARY

TOURISM REPRESENTS 5% OF KAZAKHSTAN ECONOMY

ARRIVALS DRIVEN BY BUSINESS TRAVEL

STRONG ECONOMY ENCOURAGES OUTBOUND NUMBERS

DYNAMIC GROWTH IN TRAVEL ACCOMMODATION

AIR TRAVEL MAINTAINS STRONG DEMAND

MARKETING CONTINUES TO IMPROVE

KEY TRENDS AND DEVELOPMENTS

BUSINESS TRAVEL DOMINATES

LEISURE TRAVEL FAR FROM ACHIEVING FULL POTENTIAL

GOVERNMENT FOCUSES ON TOURISM DEVELOPMENT

TOURISM RECEIPTS SEE STEADY GROWTH

RETURNING ETHNIC KAZAKHS DRIVE INBOUND TOURISM FROM GERMANY

OUTGOING TOURISM OUTPERFORMS DOMESTIC

INVESTMENT CONCENTRATED IN LARGER CITIES

INTERNET OFFERINGS DEVELOP

CAR RENTAL SERVICES

STILL SOME WAY TO GO

TRAVEL ACCOMMODATION

MARKET SIZE AND OCCUPANCY RATE

ACCOMMODATION PREFERENCES OF TOURISTS

Incoming Tourists

Domestic Tourists

INTERNET SALES

PROSPECTS

TRANSPORTATION

DOMESTIC AND INTERNATIONAL TRANSPORT PREFERENCES

Land, rail and sea

Air

PAYMENT OPTIONS

PROSPECTS

TRAVEL RETAIL

IMPROVING SPECIALISATION AND TRAINING

PRODUCT, PRICE, PROMOTION, PLACE

INTERNET SALES

PROSPECTS

MARKET DATA

Table 1 Length of Trip: 2000-2005

Table 2 Arrivals by Country of Origin: 2000-2005

Table 3 Arrivals by Method of Transport: 2000-2005

Table 4 Arrivals by Purpose of Visit: 2000-2005

Table 5 Departures: 2000-2005

Table 6 Departures by Destination: 2000-2005

Table 7 Departures by Mode of Transport: 2000-2005

Table 8 Departures by Purpose of Visit: 2000-2005

Table 9 Domestic Trips by Mode of Transport: 2000-2005

Table 10 Incoming Tourist Receipts: 2000-2005

Table 11 Incoming Tourist Receipts % Growth: 2000-2005

Table 12 Outgoing Tourism Expenditure: 2000-2005

Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005

Table 14 Domestic Tourist Expenditure: 2000-2005

Table 15 Forecast Arrivals by Country of Origin: 2005-2010

Table 16 Forecast Arrivals by Method of Transport: 2005-2010

Table 17 Forecast Departures: 2005-2010

Table 18 Forecast Departures by Destination: 2005-2010

Table 19 Forecast Departures by Mode of Transport: 2005-2010

Table 20 Forecast Incoming Tourist Receipts: 2005-2010

Table 21 Forecast Domestic Tourist Expenditure: 2005-2010

Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010

SECTOR DATA

Table 23 Hotels: Units 2000-2005

Table 24 Regional Hotel Parameters 2005

Table 25 Travel Accommodation Sales by Sector: Value 2000-2005

Table 26 Hotel Company Rankings 2005

Table 27 Forecast Hotels: Units 2005-2010

Table 28 Forecast Travel Accommodation Sales by Sector: Value 2005-2010

Table 29 Transportation Sales by Sector: Value 2000-2005

Table 30 Airline Company Rankings 2005

Table 31 Forecast Transportation Sales by Sector: Value 2005-2010

Table 32 Car Rental Sales: Value 2000-2005

Table 33 Car Rental Company Rankings 2005

Table 34 Travel Retail Outlets: Units 2000-2005

Table 35 Travel Retail Sales: 2000-2005

Table 36 Travel Retail Company Rankings 2005

Table 37 Forecast Travel Retail Outlets: Units 2005-2010

Table 38 Forecast Travel Retail Sales: 2005-2010

Table 39 Tourist Attractions: Value 2000-2005

DEFINITIONS

TRAVEL AND TOURISM

DEMAND FACTORS

Length of Trip

TOURISM PARAMETERS

Arrivals

Departures

Outgoing tourism expenditure

Domestic tourists

Domestic trips

Domestic tourist expenditure

TRAVEL ACCOMMODATION

Hotels

Other travel accommodation

Number of bed nights

Occupancy rates

Number of rooms and beds

TRANSPORTATION

Air

Other transportation

CAR RENTAL

TRAVEL RETAIL

TOURIST ATTRACTIONS

INTERNET SALES