发布时间：2008.9

摘要

For most of its life, handsets have been partly or fully subsidised by the operators through the call charge margins. Operators then offered the handset for prices from as low as $0, depending on the combined handset/services package that the customer buys. However, by the early 2000s handsets were no longer expensive gadgets, as more and more people became increasingly interested in lower call charges, rather than fancy phones. As operators struggle with promoting new data services, the role of the handset is once again a strategic consideration. Operators are subsidising handsets which don’t deliver them any extra revenue. Interesting changes started to occur by 2008 with Apple and Google entering the market. By mid 2008, Nokia was still a clear leader for mobile handset, with Samsung moving into a firm number two position.

目录及图表

• 1. Synopsis
  
• 2. Changes to the market
  
  • 2.1 Overview
    
  • 2.2 Apple and Google – hijacking the mobile operators
    
  • 2.3 Mobile vendors set to lose the proprietary battle
    
  • 2.4 Mid tier mobile phones to decline
    
    • 2.4.1 Introduction
      
    • 2.4.2 Decline of mid tier market
      
    • 2.4.3 Rise of smart phones
      
    • 2.4.4 Handset manufacturers prepare for changing market
      
• 3. Market overview
  
  • 3.1 Telco driven market
    
  • 3.2 Trends in mobile handset Market
    
  • 3.3 Replacement market
    
• 4. Handset sales statistics
  
  • 4.1 2008
    
  • 4.2 2007
    
• 5. Handset costs
  
• 6. Handset supplier market shares
  
• 7. Market developments
  
  • 7.1 The Apple iPhone
    
  • 7.2 Optus launches new home phone/internet over 3G
    
  • 7.3 Skypephone
    
  • 7.4 Optus Kiosks
    
• 8. Market surveys
  
  • 8.1 AIMIAA survey on mobile phone ownership and usage
    
    • 8.1.1 Mobile Phone ownership trends
      
    • 8.1.2 Mobile Phone Usage trends
      
  • 8.2 Survey on mobile phone functionality
    
  • 8.3 Internet access via mobile phones
    
  • 8.4 Mobile email usage statistics
    
  • 8.5 ACMA survey – Reasons for purchasing a mobile phone
    
• 9. Related reports
  

• Table 1– Low, mid & high-end of mobile device market - Percentage of units sold
• Table 2 – Australian handset sales into channels per calendar year – 2004 – 2008
• Table 3 – Australian handset sales into channels per quarter – 2007 - 2008
• Table 4– Australian handset sales into channels, March – 2005 - 2008
• Table 5– Australian handset sales into channels, cumulative Jan-Mar – 2005 - 2008
• Table 6 – Mobile Phone Shipment – 2005 - 2007
• Table 7 – 2006 Handset Sales by Technology
• Table 8 – Average mobile phone cost – 1986; 1993; 1998 – 2000; 2006, 2008
• Table 9 – Australian handset supplier market share – top four suppliers – 2008
• Table 10 – Handset supplier market share – top 3 suppliers globally– Q3 2007; Q1 2008
• Table 11 – Handset suppliers’ market shares – 1999 - 2005; 2007
• Table 12 – Monthly spend of mobile users – 2008

• Exhibit 1 – Key customer considerations