发布时间：2008.8

摘要

Countries covered: Malaysia

After a promising start to 2008, which reflected the upturn of late 2007, Malaysia's automotive market isfacing a new challenge as highlighted in BMI's recently published Malaysia Automotives Report.

Although vehicle sales for the first five months are higher than the same period of 2007, anecdotalevidence suggests that new vehicle purchases were being shunned in early June in favour of publictransport and motorcycles, following a hike in fuel prices on June 4. Petrol prices rose by 41% and dieselprices by 63% as the government aims to address its fiscal deficit, although BMI sees opportunity in thisfor certain sections of the automotive industry.

A shift towards smaller, more fuel efficient cars would play directly into the hands of domesticmanufacturers Proton and Perodua, which have been losing market share to the bigger internationalnames in recent years. Consequently, BMI has retained its original forecast for 2008 sales of just over511,000 units, as this will still allow for a slowdown from the current rate of sales during H208 but stillshows growth over 2007. The Malaysian Automotive Association (MAA) expects June sales data to showthe first real impact of the fuel price increases, although an alternative outlet for domestic manufacturersis Malaysia’s growing export market, based on the government’s aim for the country to become a globalhub during 2008.

While imported international brands have been growing in influence in Malaysia, the businessenvironment requires some improvement to increase investment in local production. The country ranksninth in BMI’s Business Environment Rating for the automotive industry in Asia Pacific, with a rating of50.3 from a possible 100, although there is room for improvement in terms of the country’s regulatoryenvironment. While the country is a leading light of the ASEAN trade bloc, which has made it a popularchoice for regional production activities in the autos sector, there is the potential for greater things if aproposed free trade agreement with the US is finalised.

Although the two national producers still dominate the competitive landscape in terms of combinedmarket share, major producers such as Toyota and Honda are close behind. They are also manufacturersthat would benefit equally as well as Proton and Perodua from a shift towards smaller vehicles. Afurther threat comes from China’s Chery, another specialist in smaller, cheaper cars, which hasestablished its ASEAN base in Malaysia and will begin production from July 2008. The overall outlook isfor much closer competition throughout the remainder of the year, although Proton’s return toprofitability in the financial year ending March 2008 suggests that there is still life in the nationalproducer.

目录及图表

SWOT Analysis

Malaysia Auto Industry SWOT

Malaysia Economic SWOT

Malaysia Business Environment SWOT

Business Environment Ranking

Table: Business Environment Ratings - Autos Industry Asia Pacific

Industry Forecast Sce16

Table: Malaysia Autos Sector - Historical Data

Trade

Table: Malaysia Autos Sector - Historical Data

Economic Contribution

Table: Malaysia Autos Sector - Historical Data

Macroeconomic Forecast Scenario

Table: Malaysia Economic Activity

Competitive Landscape.23

Market Overview

Sector Developments

Company Monitor

Honda Asia Pacific Regional Overview

Table: Honda Investments In Asia Pacific

Table: Honda Asia Pacific Sales By Country 2007

Company Profiles

Proton

Perodua

Toyota

Honda

BMI Forecast Modelling

Automobile Industry

Sources