2008年中国教育与培训业研究报告--China Education and Training Industry Report, 2008
Enterprisewide USD$ 3000
Abstract
China’s education and training is a sunrise industry. In particular, China’s vocational education market has a great potential. China’s college graduates have entered a period of fast growth. In 2007, China’s number of college graduates jumped to 4.79 million from 2.50 million in 2004, which on the one hand increases greatly employment pressure on the society, on the other hand, quite a few companies are still short of qualified talents. Such a poor match between supply and demand generates a huge demand for education after graduation. A continuous rise in the number of people pursuing bachelor and master degrees and a sustained expansion of college enrollment offer an enormous market for education and training industry.
In 2007, China had a total of 95,200 various kinds of private schools at all levels (excluding 22,300 private training institutions). The number of students aiming for various sorts of academic qualifications totaled 25.84 million in the year, of which, 1.63 million students studied in 297 private colleges and 1.87 million students studied in 318 subordinate colleges.
Total Number of Students Enrolled in Colleges & Universities, 2007
(Unit: 10,000 persons)
Source: ResearchInChina
Chinese family’s attention to education and increasing rise in employment pressure at home provide a good opportunity for China’s education and training industry. Lots of venture capital companies have begun investing in the industry. In 2005, several websites companies, such as http://www.china-training.com/ http://www.feloo.com/ and http://www.51edu.com/ all raised funds worth more than 10 million dollars respectively.
In Sep. 2006, New Oriental was successfully listed in New York Stock Exchange, and meanwhile, Global IELTS Group gained a capital injection of CNY200 million from SAIF Partners.
In the first half year of 2007, JAFCO Asia poured US$10 million to Ambow Education Co. that specializes in elementary and junior middle school education, IT training and English education.
In Sep. 2007, Eduask, an IT training specialist, announced that it has gained venture capital of US$20 million from SAIF Partners, which had earlier injected venture capital into Global IELTS Group, ChinaWeEdu and ATA.
In Sep. 2007, Carlyle Group injected US$20 million into Neworld Education Group, which specializes in training of Japanese language.
In Oct. 2007, 21Edu Co., Ltd. gained a capital injection of nearly US$20 million in its first round of fundraising led by CDH Venture.
IPO Schedule of China’s Education and Training Companies
Source: ResearchInChina
Based on the authoritative statistics from the Ministry of Education, notices of listed companies and in-depth case study, the report makes a comprehensive analysis on the development, policy environment and key companies of China’s education and training industry, and makes a thorough study on the current situation and development trend of 16 education and training companies. The report also offers suggestions on investment in the industry in 2008 based on the analysis of investment in China’s education and training industry in 2007 to 2008.
Contents
1. Overview of Education and Training Industry
1.1 China Education Development
1.1.1 Compulsory Education
1.1.2 High School Education
1.1.3 Higher Education
1.1.4 Adult Training and Literacy Education
1.1.5 Private Education
1.2 Educational Development
2. Developmental Environment of Education and Training Industry
2.1 Macro-economic Environment
2.1.1 China's Economic and Social Development
2.1.2 General Background of Education and Training Market Development
2.2 Policy Environment
2.2.1 Policies and Regulations Related to the Industry
2.2.2 New Policy on High School Graduates
2.3 Social and Cultural Environment
2.3.1 China Population Development
2.3.2 Sample Survey of Chinese Population in 2005
2.3.3 Statistics of Labor and Social Security Development, 2007-2007
2.3.4 Family Investment in Education
2.4 Investigation on Employment
2.4.1 Employment of College Graduates and Demand for College Graduates
2.4.2 Company's Recruitment of College Graduates and Its Demand
2.4.3 Supply and Demand between Graduates and Company HR
2.5 Industrialization of Education
2.6 Educational Expenditure
2.6.1 "Three Increases"
2.6.2 Ratio of Budgetary Education Funds to Financial Expenditure
2.6.3 Ratio of State Financial Educational Funds to GDP
3. Private Education Development
3.1 Overview of Private Education Development
3.1.1 Basic Situation
3.1.2 Government Policies
3.1.3 Main Problems
3.2 Private Education Development
3.3 Private Education Institutions
3.3.1 China's Private Colleges, 2007
3.3.2 China's Subordinate Colleges, 2008
3.3.3 China Top 20 Private Colleges
3.4 Features of Private Education Development
3.5 Development Trend and Prospect
4. Vocational Education Development
4.1 Overview of Vocational Education Development
4.1.1 Vocational Education System
4.1.2 Basic Situation of Vocational Education
4.1.3 Main Policies on Promotion of Vocational Education Reform
4.2 Development and Prospect
5. Training Market Development
5.1 Current Situation of Training Industry Development
5.1.1 Overview of Training Industry, 2007
5.1.2 Target Group for Training Market
5.1.3 Crisis of the Industry
5.1.4 New Rules & Laws on Sino-foreign Cooperation in Vocational Skill Training
5.2 IT Training Market Development
5.2.1 IT Training Market
5.2.2 Three Modes of IT Vocational Training
5.2.3 Rapid Expansion of IT Training Institutions and Brand Centralization
5.2.4 Time to Segment Market and Remove Misunderstanding
5.2.5 Developmental Prospect
5.3 Foreign Language English Training Market Development
5.3.1 General Situation of English Training Market, 2007
5.3.2 Rise in On-line English Training and Fall in Commercial English Training
5.3.3 Difficulties in English training market
5.3.4 Scale of China English Training Market in 2010
5.4 Children Training Market Development
5.4.1 Market Survey of Children English Training Market
5.4.2 Development Trend of Children Training Market
5.5 Management Training Market Development
5.5.1 China Management Training Market, 2007
5.5.2 Chinese MBA Education in Need of Long-term Development
5.5.3 Development Trend of Employee Training
5.6 Developmental Situation of Other Training Markets
5.6.1 Art Training
5.6.2 Vocational Training Market
5.6.3 Infant and Early Childhood Education Market
5.6.4 Network Education and Training Market
6. Investment in Educational Industry
6.1 Status Quo of Industrial Investment
6.1.1 China Intensifies Efforts on Social Fund Raising for Education Investment
6.1.2 Overall Plan on Vocational Education by Three Government Bodies
6.1.3 Network Education: An Investment Hotspot
6.2 Investment Risks
6.2.1 Investment Risks of China's Higher Education
6.2.2 Awareness of Risk in the Industry
6.3 Investment in Chain Operation of Education and Training
6.3.1 Education and Training Franchise
6.3.2 Standardization of Chain Operation
6.3.3 Cases of Non-academic Education Franchise
6.3.4 Cases of Directly-Managed Chain of Academic Education
6.3.5 Early Stage of Academic Education Franchise
6.3.6 Design of Academic Education Franchise System
6.4 Investment in Distance Education
6.4.1 Definition and Classification
6.4.2 Value Chains
6.4.3 Operating Cost
6.4.4 Status Quo of Investment
6.4.5 Investment Tendency
6.4.6 Forecast of Investment Hotspots
6.4.7 Suggestions on Investment
6.5 Investment Suggestions and Strategies
6.5.1 Investment and Competitive Strategy in Training Market
6.5.2 Market Segmentation of Education and Training Industry
7. Development of Famous Education and Training Companies
7.1 New Oriental
7.1.1 Development
7.1.2 Operation
7.1.3 Analysis of Training
7.1.4 Expansion Strategy
7.1.5 Particularity of its Development
7.2 Wall Street English
7.2.1 Overview of Development
7.2.2 Experiences of Success
7.2.3 Development
7.2.4 Development Trend
7.3 RYB Education Group
7.3.1 Overview
7.3.2 Developmental Mode
7.3.3 Development Trend
7.4 Only Education
7.4.1 Development
7.4.2 Main Institutions
7.4.3 Brand Development
7.5 Juren Education Group
7.5.1 Development
7.5.2 General Situation
7.6 APTECH
7.6.1 Development
7.6.2 Advantages
7.6.3 Market Competitiveness
7.7 Guohua Corporation
7.7.1 Company Profile
7.7.2 Teaching Characteristics
7.7.3 Development Trend
7.8 Feloo
7.8.1 Company Profile
7.8.2 Advantages
7.8.3 Development Trend
7.9 Ambow
7.9.1 Company Profile
7.9.2 Features
7.9.2 Development Trend
7.10 Neworld Education Group
7.10.1 Company Profile
7.9.2 Features
7.9.3 Development Trend
7.11 Shengjing 360
7.11.1 Company Profile
7.11.2 Features
7.11.3 Status Quo
7.12 ChinaWebEdu
7.12.1 Company Profile
7.12.2 Features
7.12.3 Financing
7.13 Eduask
7.13.1 Overview of Company Development History
7.13.2 Cooperative Projects
7.13.3 Status Quo
7.14 Sunmoon Education Group
7.14.1 Overview of Company Development History
7.14.2 Features
7.14.3 Status Quo
7.15 ChinaEdu
7.15.1 Company Profile
7.15.2 Advantages
7.15.3 Status Quo
7.16 21Edu
7.16.1 Company Profile
7.16.2 Teaching Characteristics
7.16.3 Development Trend
7.16 Other Institutions
8 Regional Market of Education and Training
8.1 Beijing
8.1.1 Overview of Beijing Education Development in 2007
8.1.2 English Training Market in Beijing
8.1.3 Adult Education in Beijing's Rural Area
8.1.4 Beijing English Training Market Development and Its Trend
8.2 Shenzhen
8.2.1 Vocational Education Development
8.2.2 Status quo of Shenzhen Training Market
8.2.3 Development of Shenzhen English Training Market
8.3 Shanghai
8.3.1 Shanghai Education and Training Market Relies on Network
8.3.2 Shanghai Full-time Foreign Languages Training Courses
8.3.3 Steady Growth of Shanghai Training Market
8.3.4 Focus on Quality of Vocational Training in Shanghai
8.4 Other Cities
8.4.1 English Training Market in Suzhou
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图2001-2007年小学学校数量变化趋势（万所）
图2001-2007年小学招生、在校人数变化趋势
图2001-2007年初中学校数量变化趋势（万所）
图2001-2007年初中学校招生、在校、毕业人数变化趋势
图：在校大学生对就业的态度
图：在校大学生对预期中的就业单位选择
图：求职中最困扰毕业生的因素选择
图：毕业生对应具备哪些素质及能力的选择
图：毕业生眼中用人单位最关心毕业生条件选择
图：在校大学生认为求职前必须具备的知识和能力
图：企业招聘应届大学生频率
图：企业最看重毕业生的素质和能力
图：企业认为大学生最需要提高以符合企业要求的方面
图：2002-2010年中国IT市场规模统计和预测数据
图：少年儿童英语培训的目的
图：少年儿童英语培训的方式
图：少年儿童英语培训的机构选择
图：职业技能培训分类
图：远程教育成本及比例
图：远程教育与传统教育的成本比较
图：2007年中国英语培训市场规模按受训主体比例结构图
图：安博教育的全方位教育培训服务
图：接受能颁发文凭的网络教育培训后学员的工作变化情况
图：2007-2010年苏州英语培训市场容量预测图
表：2001-2007年高中阶段教育各类型学校数量变化趋势（万所）
表：2004-2007年普通高中招生、在校、毕业人数变化趋势（万人）
表：2004-2007年职业高中招生、在校、毕业人数变化趋势（万人）
表：2004-2007年技工学校招生、在校、毕业人数变化趋势
表：2004-2007年普通中等专业学校招生、在校、毕业人数变化趋势（万人）
表：2004-2007年成人高中招生、在校、毕业人数变化趋势（万人）
表：2004-2007年成人中等专科学校招生、在校、毕业人数变化趋势（万人）
表：2007年全国高等教育学校数量
表：2007年全国高等教育学校在校学生人数（万人）
表：2007年各类教育发展情况(单位:万人)
表：2006年各类教育发展情况(单位:万人)
表：2007年人口主要构成情况（单位：万人）
表：2007年民办教育学校、机构数量
表：2006年民办教育学校、机构在校学生数量
表：2006年民办教育学校教职工、专任教师数量
表：2008年北京市独立学院名单
表：2008年天津市独立学院名单
表：2008年河北省独立学院名单
表：2008年山西省独立学院名单
表：2008年辽宁省独立学院名单
表：2008年黑龙江省独立学院名单
表：2008年上海市独立学院名单
表：2008年江苏省独立学院名单
表：2008年浙江省独立学院名单
表：2008年福建省独立学院名单
表：2008年山东省独立学院名单
表：2008年湖南省独立学院名单
表：2008年广东省独立学院名单
表：2008年重庆市独立学院名单
表：2008年四川省独立学院名单
表：2008年陕西省独立学院名单
表：2008年新疆维吾尔自治区独立学院名单
表：2008年中国民办高校20强
表：2007年全国中等职业教育学校数量
表：2006—2011年中国IT职业培训市场规模与增长预测（亿元）
表：婴幼儿早教市场部分企业简介
表：中国教育培训企业IPO计划列表
表：特许经营的总部设计
表：2002-2007财年新东方教育科技集团财务情况
表：北大青鸟集团的技术发展方向和市场方向
表：北大青鸟阿博泰克公司多模式教学方法
表：2007年北京各级民办学校基本情况
Changes in Number of Primary Schools, 2001-2007 (unit: 10,000)
Changes in Enrollment & Student Enrolled in Primary School, 2001-2007
Enrollment, Student Enrolled & Graduates in Junior High Schools, 2001-2007
University Students’ Attitude towards Employment
University Students' Choices of Expected Units
Factors Causing the Most Trouble to Graduates in Employment
Required Qualities and Abilities of Graduates
Graduates’ Conditions Units Care about Most in Graduates' Opinion
Required knowledge and Ability of Students before Hunting for Jobs
Frequency of Company’s Recruitment of Graduating Students
Graduates’ Quality and Ability Companies Care About Most
Aspects Graduates Need Most to Improve in Companies’ Opinion
Classification of China IT market in 2007
Objectives of Children English Training
Children English Training Methods
Cost and Its Ratio of Distance Education
Comparison of cost between Distance Education & Conventional Education
Changes in Number of Schools in the Stage of Senior High School, 2001-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in General Senior High Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Vocational Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Technical Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Polytechnic Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Adult Senior High Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Adult Polytechnic Schools, 2004-2007
Total Number of China’s Universities and Colleges in 2007
Total Number of Students Enrolled in Universities and Colleges in 2007
Total Number of Staff & Full-time Teachers in China Private Schools in 2007
Development of Various Sorts of Education in 2007
Development of Various Sorts of Education in 2006
Major Composition of Population in 2007
Number of Private Schools and Education Institutions in 2007
Number of Student Enrolled in Private Schools & Education Institutions, 2007
List of Beijing Subordinate Colleges in 2007
List of Tianjin Subordinate Colleges in 2007
List of Hebei Subordinate Colleges in 2007
List of Shanxi Subordinate Colleges in 2007
List of Liaoning Subordinate Colleges in 2007
List of Heilongjiang Subordinate Colleges in 2007
List of Shanghai Subordinate Colleges in 2007
List of Jiangsu Subordinate Colleges in 2007
List of Fujian Subordinate Colleges in 2007
List of Shandong Subordinate Colleges in 2007
List of Zhejiang Subordinate Colleges in 2007
List of Sichuan Subordinate Colleges in 2007
China Top 20 Private Colleges in 2008
Scale of China’s IT Training Market and Its Forecast, 2007-2010
Some Companies in Infant and Early Children Education Market
IPO Schedule of China Education and Training Companies
New Oriental’s Financial Statement, 2002-2007
APTECH Technical Development Trend and Market Direction |
Changes in Number of Primary Schools, 2001-2007 (unit: 10,000)
Changes in Enrollment & Student Enrolled in Primary School, 2001-2007
Enrollment, Student Enrolled & Graduates in Junior High Schools, 2001-2007
University Students’ Attitude towards Employment
University Students' Choices of Expected Units
Factors Causing the Most Trouble to Graduates in Employment
Required Qualities and Abilities of Graduates
Graduates’ Conditions Units Care about Most in Graduates' Opinion
Required knowledge and Ability of Students before Hunting for Jobs
Frequency of Company’s Recruitment of Graduating Students
Graduates’ Quality and Ability Companies Care About Most
Aspects Graduates Need Most to Improve in Companies’ Opinion
Classification of China IT market in 2007
Objectives of Children English Training
Children English Training Methods
Cost and Its Ratio of Distance Education
Comparison of cost between Distance Education & Conventional Education
Changes in Number of Schools in the Stage of Senior High School, 2001-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in General Senior High Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Vocational Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Technical Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Polytechnic Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Adult Senior High Schools, 2004-2007
Changes in Number of Enrollment, Students Enrolled & Graduates in Adult Polytechnic Schools, 2004-2007
Total Number of China’s Universities and Colleges in 2007
Total Number of Students Enrolled in Universities and Colleges in 2007
Total Number of Staff & Full-time Teachers in China Private Schools in 2007
Development of Various Sorts of Education in 2007
Development of Various Sorts of Education in 2006
Major Composition of Population in 2007
Number of Private Schools and Education Institutions in 2007
Number of Student Enrolled in Private Schools & Education Institutions, 2007
List of Beijing Subordinate Colleges in 2007
List of Tianjin Subordinate Colleges in 2007
List of Hebei Subordinate Colleges in 2007
List of Shanxi Subordinate Colleges in 2007
List of Liaoning Subordinate Colleges in 2007
List of Heilongjiang Subordinate Colleges in 2007
List of Shanghai Subordinate Colleges in 2007
List of Jiangsu Subordinate Colleges in 2007
List of Fujian Subordinate Colleges in 2007
List of Shandong Subordinate Colleges in 2007
List of Zhejiang Subordinate Colleges in 2007
List of Sichuan Subordinate Colleges in 2007
China Top 20 Private Colleges in 2008
Scale of China’s IT Training Market and Its Forecast, 2007-2010
Some Companies in Infant and Early Children Education Market
IPO Schedule of China Education and Training Companies
New Oriental’s Financial Statement, 2002-2007
APTECH Technical Development Trend and Market Direction