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管理服务:外包,网络,分享,托管及顾问服务新策略研究报告——Managed Services: New Strategies for Outsourcing, Network, Sharing, Hosting and Consultancy
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纸介版价格:元/篇
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字数:万字
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电子版价格:59880元/篇
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页数:264页 |
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纸介版+电子版价格:元
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图表数:个
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完成日期:2008-08-28
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关键字: 管理服务|Managed Services| |
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北京:010-51266615 010-82863480/1/2/5 传真:010-82863486 上海:021-64871266 021-64872612 传真:021-64872324
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发布时间:2008.8
摘要
In the last two years there has been a dramatic growth in the number and scale of managed services contracts in the telecoms domain. During this period many of the large global operators, including Vodafone, have shown their willingness to outsource significant portions of what was once considered a core business function i.e. network operations.
This edition analyses the strategic options for players in the managed services market, looking at the global trends in fully-outsourced network operations, assisted operations and hosted services solutions.
Key Coverage
- Identifies the key issues that need to be addressed by operators and provides guidelines for managed services contracts Illustrates the savings that can be made by operators
- Provides advice on who to partner with and how to manage the transition.
- Outlines operator benefits and business case for outsourcing network operations and services hosting.
- Competitive strategic analysis of leading players including:
- Managed services providers (Ericsson, NokiaSiemens Networks...) Services hosting providers (Buongiorno, Netsize...) Consulting/change management specialists (Accenture, LogicaCMG...)
Market Data
- Global analysis and 5 year forecasts to 2013
- By market sector
- By region
- Focused analysis of managed services for telecoms operators
- Broad range of case studies identifying what works and what does not
- Comprehensive profiles of major managed service providers and market share
Key Issues Addressed
- What are the underlying drivers of growth in the managed services market for telecoms operators?
- How quickly will this market grow, and why?
- Where is the growth coming from, and why?
- Who are the key players in this market? What strategies are they adopting to exploit it?
- What are the opportunities for operators and vendors in this market?
- Which operators are most likely to adopt this strategy, and why?
- What are the risks of adopting this strategy - for operators and for vendors?
- How can those risks be avoided or minimised?
- What are the implications for telecoms operator business models and the relationship with vendors?
- What specific savings can operators make?
- What is the best strategy for negotiating or managing a managed services contract?
目录及图表
- CHAPTER 1 EXECUTIVE SUMMARY
- Introduction
- Main market drivers
- Figure 1.1: Business and technology drivers
- Trends in managed services
- Figure 1.2: Converging market for outsourced services
- Defining managed services
- Figure 1.3: Managed services overview
- Managed services market landscape
- Managed services providers
- Network equipment vendors
- Systems integrators
- BSS/OSS specialists
- Applications and services specialists
- Figure 1.4: Managed services market landscape
- Figure 1.5: Managed services deals, 2000-2007
- Strategy options
- Supplier strategies
- Figure 1.6: Supplier positioning in the managed services market
- Figure 1.7: IT versus telecoms outsourcing
- Network-led solutions
- Cost savings through use of scale
- Better use of capital and resources
- Faster time-to-market
- Network build and deployment
- Build operate transfer/manage (BOT/BOM) contracts
- Service-led solutions
- Reduced capex and opex
- Faster time-to-market
- Figure 1.8: Traditional versus high growth hosted services
- Consultancy-led services
- Figure 1.9: Consultancy-led solutions
- Moving into new markets
- Figure 1.10: New market challenges
- Change management in telecoms
- Figure 1.11: Key issues for change
- Forecasts
- Introduction
- Move towards external services
- Figure 1.12: External services expenditure, 2008 and 2013
- Managed services overview
- Figure 1.13: Managed services overview
- Forecast trends in managed services
- Figure 1.14: Managed services trends
- Managed network services
- Figure 1.15: Managed network services revenues by region, 2008-2013
- Vendor market share
- Figure 1.16: Vendor market share of managed network services revenues, 2008 and 2013
- Managed telecoms services
- Figure 1.17: Managed telecoms services revenues by region, 2008-2013
- CHAPTER 2 MARKET OVERVIEW
- Introduction
- Figure 2.1: Business and technology drivers
- Business drivers
- New business models
- Figure 2.2: Future sources of added value in telecoms
- Figure 2.3: Future potential for outsourcing
- Partnering
- Figure 2.4: Partnership categories
- Mobile advertising
- Social networking
- Figure 2.5: Global mobile social networking revenues, 2007 and 2012
- New opportunities
- Developing markets
- Figure 2.6: Mobile subscribers in developed vs developing markets, 2008-2012
- Figure 2.7: Mobile subscribers in developing markets, 2008-2012
- Figure 2.8: Mobile subscribers in developed markets, 2008-2012
- Emerging sectors
- Mobile entertainment services
- Mobile video and TV
- Mobile payments
- Machine-to-machine communications/ telematics
- Mobile enterprise
- Regulatory issues
- Functional separation
- Infrastructure sharing
- Technology drivers
- Mobile Internet
- Mobile 2.0
- Figure 2.9: Mobile 1.0 vs Mobile 2.0
- Access to the mobile Internet
- Figure 2.10: Mobile Internet access models
- Mobile access
- Vodafone mobile Internet
- Figure 2.11: Top sites on Vodafone mobile Internet
- Broadband
- Figure 2.12: Global broadband vs PSTN revenues, 2006-2015
- Changes in network traffic
- Figure 2.13: Global mobile traffic volume, 2007-2012
- Fixed/mobile convergence
- CHAPTER 3 TRENDS IN MANAGED SERVICES
- Introduction
- Figure 3.1: Converging market for outsourced services
- Defining managed services
- Figure 3.2: Managed services overview
- Figure 3.3: Service provider involvement
- Network-led services
- Services-led solutions
- Business-led solutions
- Managed services market landscape
- Managed services providers
- Network equipment vendors
- Systems integrators
- BSS/OSS specialists
- Applications and services specialists
- Figure 3.4: Managed services market landscape
- Key drivers of managed services
- Demand side drivers
- Figure 3.5: Key drivers for growth
- Faster response to market trends
- Improved financial performance
- More effective management of complexity
- Improved operational performance
- Supply side drivers
- Growth in the managed services market
- Current developments
- HP - EDS deal
- Nokia Siemens and Tata Consultancy Services
- Alcatel-Lucent and Reliance Communications
- Reliance Communications
- Figure 3.6: Reliance Communications
- Reliance Mobile
- Figure 3.7: Reliance Mobile World
- Main trends
- Figure 3.8: Global managed services deals, 2000-2007
- Figure 3.9: Global fixed/mobile/convergent deals, 2000-2007
- Case study: Brasil Telecom
- Figure 3.10: Brasil Telecom cellular coverage
- Figure 3.11: Managed services by region, 2007
- Figure 3.12: Managed services contracts, 2006
- Figure 3.13: Managed services contracts, 2007
- The transition to new converged networks
- Addressing staffing levels
- Figure 3.14: Staffing levels at selected mobile operators
- Figure 3.15: Staffing levels at selected mobile operators
- Case study: Yoigo
- Figure 3.16: Spain: Yoigo charging structure, 2008
- Figure 3.17: Spain: Yoigo 3G coverage, 2007
- Figure 3.18: Spain: mobile operators’ market share, 3Q07
- CHAPTER 4 STRATEGY OPTIONS
- Introduction
- Figure 4.1: Partner-based business model
- Supplier strategies
- Figure 4.2: Supplier positioning
- Figure 4.3: IT versus telecoms outsourcing
- Figure 4.4: Supplier involvement
- Global delivery
- Figure 4.5: Global delivery network
- Rightshoring
- Figure 4.6: Rightshoring
- Figure 4.7: Nearshore/farshore examples
- Generalization/specialization
- Figure 4.8: Industry specialization
- Operator strategies
- Network sharing
- To share or not to share? - Vodafone and Orange in the UK
- Case study: network sharing in India
- Figure 4.9: India, mobile penetration, by region, 2007
- New business models - operators
- Figure 4.10: Operators’ new business models
- Wholesaling - the operator perspective
- Smart pipes, APIs and service enablers
- Mobile partnerships
- The future of mobile social networking
- Partnering with existing online social networking sites
- Mobile payments - the enabler?
- Banking ecosystem
- Mobile payments ecosystem
- Figure 4.11: Mobile payments ecosystem
- Strategy implementation
- Negotiating and managing managed services contracts
- Figure 4.12: Managed services lifecycle
- Choosing the right approach
- Choosing the right partner
- Negotiating the managed services contract
- Managing the transition
- Figure 4.13: Human factors in transition phase
- Managing service delivery
- Processes and procedures
- Figure 4.14: eTOM map
- Governance model
- Figure 4.15: Typical governance model in managed services contracts
- Systems and tools
- People and organization
- Monitoring and control
- Managing the business transformation
- Critical success factors for outsourcing network operations
- Implications for industry structure
- Benefits of outsourcing
- Risks of outsourcing
- Figure 4.16: Move to horizontal structure
- CHAPTER 5 NETWORK - LED SOLUTIONS
- Introduction
- The business case for outsourcing network operations
- The benefits of outsourcing network operations
- Cost savings through use of scale
- Figure 5.1: Economies of scale
- Cost savings through use of synergies
- Figure 5.2: Overlap of effort
- Better use of capital and resources
- Faster time-to-market
- Business transformation
- The risks of outsourcing network operations
- Loss of control
- Loss of in-house expertise and fear of MSP ‘lock-in’
- Viability of the MSP
- The myth of managed services cost savings
- Outsourcing network operations: what makes sense and what does not?
- Figure 5.3: Main functions in network operations
- Network planning
- Vendor management
- Network build and deployment
- Build operate transfer/manage (BOT/BOM) contracts
- Case study: Vodafone Turkey
- Main objectives
- Figure 5.4: Motorola phased rollout
- Figure 5.5: TCO business model
- Figure 5.6: Benefits of Motorola managed service project
- Managed coverage and capacity contracts
- Site acquisition and management
- Network maintenance (field activities)
- Figure 5.7: Multi-vendor support management
- Network operations (centralized activities)
- Supply chain management
- Network optimization
- End-to-end outsourcing of network operations
- Case study: E-Plus
- Figure 5.8: Germany: E-Plus brand strategy
- Figure 5.9: Germany: E-Plus subscribers, 2Q06-1Q08
- Alcatel-Lucent managed services deal
- Figure 5.10: Germany: E-Plus KPIs, 4Q06 and 4Q07
- Hosted networks
- MVNOs - a special case of managed network operations?
- Transfer of network assets
- Case study: Deutsche Telekom
- Figure 5.11: Germany: T-Home services
- Figure 5.12: Germany: Selected DT broadband services
- Nokia Siemens and Vivento Technical Services
- Ericsson and T-Home
- Figure 5.13: Germany: DT broadband/fixed network segment KPIs, 2006 and 2007
- CHAPTER 6 SERVICE - LED SOLUTIONS
- Introduction
- The business case
- The benefits of services hosting
- Reduced capex and opex
- Figure 6.1: The business case for service hosting
- Faster time-to-market
- Simpler business and technology operations
- The risks of services hosting
- Lack of control
- Lack of in-house expertise
- Viability of service provider
- The myth of services hosting cost savings
- Services hosting: what makes sense and what does not
- Figure 6.2: Traditional versus high growth hosted services
- Figure 6.3: Service delivery functions and business models
- Services and content delivery platform
- Figure 6.4: Service delivery platform
- Services development and content sourcing
- Services and content management
- Delivering converged services
- Figure 6.5: Atoms platform
- Outsourcing IMS: a prime candidate for service hosting
- Services hosting providers
- Network equipment vendors
- Ericsson
- Nokia Siemens Networks
- Alcatel-Lucent
- Case study: Music2You
- Background
- Akado Music
- Figure 6.6: Akado Music service
- Benefits
- Case study: Wind
- Background
- Figure 6.7: Wind Group structure
- Figure 6.8: Italy: Wind key indicators, 2007
- Figure 6.9: Italy: Mobile data ARPU trends, 2Q07-2Q08
- Triple play services and Infostrada TV
- Figure 6.10: Infostrada TV features
- Figure 6.11: Infostrada sample services
- Figure 6.12: TPSDA architecture
- Benefits
- IT systems integrators
- Security as an outsourced service
- Services hosting specialists and MVNEs
- MVNE: a special case of services hosting
- Choosing a services hosting partner
- Services hosting: critical success factors
- Services hosting: implications for telecoms operators
- Outsourcing other non-core services
- Case study: logistics for Virgin Mobile USA
- Background
- Brightpoint services
- Figure 6.13: Brightpoint logistics services
- Retail objectives
- Solution overview
- Benefits
- CHAPTER 7 CONSULTANCY - LED SOLUTIONS
- Introduction
- Strategic versus operational
- Figure 7.1: Consultancy-led solutions
- Areas of expertise
- Figure 7.2: Areas of expertise
- Project planning
- Figure 7.3: Project phases
- The role of research
- Figure 7.4: Benchmarking study
- Service oriented architecture
- Figure 7.5: Service oriented architecture
- The alternative: point-to-point integration
- Figure 7.6: Point-to-point integration
- Service lifecycle
- Figure 7.7: Applications development process
- Moving into new markets
- Figure 7.8: New market challenges
- Change management in telecoms
- Figure 7.9: Key issues for change
- Case study: Blyk
- Background
- Objectives
- Figure 7.10: Penguin Books campaign
- Benefits
- Figure 7.11: Comparative response rates
- Case study: Rabobank Mobiel
- Background
- Objectives
- The project
- Figure 7.12: Rabobank Mobiel payments service
- Results
- Case study: Telenor
- Background
- The challenge
- The solution
- Benefits
- CHAPTER 8 KEY PLAYER PROFILES
- Introduction
- Network vendors
- Figure 8.1: Network vendor overview, 2007
- Telecoms professional services
- Managed services revenues
- Figure 8.2: Network vendors’ managed services revenues, 2007
- Figure 8.3: Managed services revenues, 2007
- Service providers
- Consultants
- Key player profiles: network vendors
- Ericsson
- Company overview and strategy
- Figure 8.4: Ericsson global sales, 2007
- Managed services offering and strategy
- Figure 8.5: Ericsson global and local service delivery organization
- Figure 8.6: Ericsson managed services
- Customers
- Table 8.7: Ericsson managed services contracts, 2007
- Figure 8.8: Ericsson managed services contracts, 1Q08
- Strengths and weaknesses
- Opportunities and threats
- Nokia Siemens Networks
- Company overview and strategy
- Figure 8.9: Nokia Group revenues, 2007
- Figure 8.10: Nokia Siemens structure
- Managed services offering and strategy
- Figure 8.11: Services business strategy
- Customers
- Figure 8.12: Nokia Siemens managed services contracts, 2007
- Figure 8.13: Nokia Siemens Networks managed services contracts, 1Q08
- Strengths and weaknesses
- Opportunities and threats
- Alcatel-Lucent
- Company overview and strategy
- Figure 8.14: Alcatel-Lucent revenues, 2007
- Managed services offering and strategy
- Figure 8.15: Alcatel-Lucent global network operations center
- Figure 8.16: Alcatel-Lucent global network structure
- Customers
- Figure 8.17: Alcatel-Lucent managed services contracts, 2007
- Figure 8.18: Alcatel-Lucent managed services contracts, 1Q08
- Strengths and weaknesses
- Opportunities and threats
- Nortel
- Company overview and strategy
- Figure 8.19: Nortel revenues, 2007
- Managed services offering and strategy
- Figure 8.20: Nortel telepresence service
- Figure 8.21: Nortel managed services strategy
- Customers
- Strengths and weaknesses
- Opportunities and threats
- Motorola
- Company overview and strategy
- Figure 8.22: Motorola revenues, 2005-2007
- Figure 8.23: Motorola revenue split, 2007
- Managed services offering and strategy
- Figure 8.24: Motorola managed services
- Customers
- Figure 8.25: Motorola managed services contracts, 2007
- Figure 8.26: Motorola managed services contracts, 1Q08
- Strengths and weaknesses
- Opportunities and threats
- Huawei
- Company overview and strategy
- Figure 8.27: Huawei revenues, 2005-2007
- Managed services offering and strategy
- Customers
- Figure 8.28: Huawei managed services contracts, 2007
- Figure 8.29: Huawei managed services contracts, 1Q08
- Strengths and weaknesses
- Opportunities and threats
- Key player profiles: service providers
- Buongiorno
- Company overview and strategy
- Figure 8.30: Buongiorno revenues, 2007
- Figure 8.31: Buongiorno revenues, 2003-2007
- Business model
- Figure 8.32: Buongiorno business model
- Figure 8.33: Buongiorno revenues by sector, 2007
- B!3A platform
- Figure 8.34: B!3A Platform overview
- Zed
- Company overview and strategy
- Figure 8.35: Zed geographic coverage, 2007
- Figure 8.36: Zed revenues, 2005-2007
- Company structure
- Figure 8.37: Zed company structure
- Business model
- Brightpoint
- Company overview and strategy
- Figure 8.38: Brightpoint’s global presence
- Figure 8.39: Brightpoint operations by country
- Financial
- Figure 8.40: Brightpoint total revenue and net profit, 2002-3Q07
- Strategy
- Customers
- Key player profiles: consultants
- Accenture
- Company overview and strategy
- Figure 8.41: Accenture group structure
- Figure 8.42: Accenture revenues by sector, 2006 and 2007
- Global delivery model
- Figure 8.43: Accenture global delivery network
- Services offering
- Communications group
- Customers
- Capgemini
- Company overview and strategy
- The I3 programme
- Consulting
- Technology
- Local professional services
- Outsourcing
- Figure 8.44: Capgemini strategic business units
- Figure 8.45: Capgemini revenues by sector, 2006 and 2007
- Figure 8.46: Capgemini revenue by industry group, 2007
- IBM
- Company overview and strategy
- Figure 8.47: IBM structure
- Figure 8.48: IBM revenues by segment, 2006 and 2007
- Figure 8.49: IBM managed services contracts, 2007
- Customers
- Hewlett-Packard
- Figure 8.50: Hewlett-Packard SCS COSMOS overview
- CHAPTER 9 FORECASTS
- Introduction
- Move towards external services
- Figure 9.1: Global: External services expenditure, 2008 and 2013
- Definitions
- Figure 9.2: Managed services overview
- Methodology
- Forecast trends in managed services
- Figure 9.3: Managed services trends
- Figure 9.4: Consultancy-led services
- Figure 9.5: Consultancy-led delivery model
- Managed network services
- Figure 9.6: Managed network services revenues by region, 2008-2013
- Vendor market share
- Figure 9.7: Vendor market share of managed network services revenues, 2008 and 2013
- Managed telecoms services
- Figure 9.8: Managed telecoms services revenues by region, 2008-2013
- Trends by sector
- Figure 9.9: Managed telecoms services revenues by sector, 2008-2013
- Network-led services
- Figure 9.10: Network-led services revenues by region, 2008-2013
- Service-led solutions
- Figure 9.11: Service-led solutions revenues by region, 2008-2013
- Consultancy-led services
- Figure 9.12: Consultancy-led services revenues by region, 2008-2013
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