发布时间：2008.8

摘要

In-depth analysis of the key broadcast markets in Western Europe.

Western European TV (12th edition) provides vital intelligence on the opportunities presented by these rapidly growing markets. New sections on HDTV, On-Demand TV and Mobile TV covering every country have been added. Also new for this edition are in-depth company profiles for the sector’s key players. This year’s research has also been significantly expanded to include Informa’s proprietary data in the areas of: advertising, digital/analogue cable revenue splits, population movements and household numbers and penetration.

Key Coverage Use Western European TV (12th edition) and benefit from:
Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, pay TV penetration and IPTV data
Market Movements - new quick guides to the key developments in each country
Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
Country-by-country coverage - analysis of the 15 key territories, enabling you to track the regions you’re already in and assess which new ones will provide you with new investment opportunities
Coverage of new broadcast technologies such as mobile TV and HDTV
Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

目录及图表

E X E C U T I V E S U M M A R Y

Top 5 markets: Digital TV households (000)

Western European Forecasts

C H A P T E R 1

F O R E C A S T S

TV household composition in 2013 (000)

Digital penetration of TV households

in 2013 (%)

Digital TV households* (000)

Pay TV revenues* (US$ million)

Cable/MMDS

Cable TV revenues

Satellite

Digital pay DTH at 2013

IPTV

IPTV at 2013

DTT

DTT at 2013

Western European Population (000)

Western European Households (000)

Western European TV Households (000)

Western European TV households as a % of Households

Western European Digital Terrestrial TV Households (000)

Western European digital terrestrial TV Households as a % of TV households

Western European Freesat TV Households (000)

Gross TV Advertising Revenues (US$ mil.)

Net TV Advertising Revenues (US$ mil.)

Gross Pay TV Advertising

Revenues (US$ mil.)

Net Pay TV Advertising Revenues(US$ mil.)

Western European cable/MMDS TV households (000)

Western European cable/MMDS TV households as a % of TV households

Western European analogue cable/MMDS TV households (000)

Western European digital cable/MMDS TV households (000)

Western European digital cable/MMDS TV households as a % of TV households

Western European analogue cable/MMDS TV revenues (US$ million)

Western European digital cable/MMDS TV revenues (US$ million)

Western European cable/MMDS TV revenues (US$ million)

Western European cable/MMDS ARPU (US$)

Western European digital DTH households (000)

Western European digital DTH households as a % of TV households

Western European digital DTH revenues (US$ million)

Western European digital DTH ARPU (US$)

Western European IPTV households (000)

Western European IPTV households as a % of TV households

Western European IPTV revenues (US$ million)

Western European IPTV ARPU (US$)

Western European pay TV households (000)

Western European pay TV households as a % of TV households

Western European digital TV households (000)

Western European digital TV households as a % of TV households

Western European subscription revenues (US$ million)

Western European PPV/VOD revenues (US$ million)

Western European subscription & PPV/VOD revenues (US$ million)

Western European subscription & PPV/VOD ARPU (US$)

C H A P T E R 2

A U S T R I A

Market movements

Overview

Cable

UPC Telekabel

UPC Telekabel details

Liwest

Salzburg AG

IPTV

Broadband subscribers by technology

Broadband subscribers by operator

aonTV

Satellite

Mobile TV

Austrian mobile subscriber details

On-demand TV

HDTV

DTT

Terrestrial TV

ORF

ATV

Other broadcasters

Viewing/programming

Average daily viewing minutes

Channel viewing share (2007)

Austria: Program rights holders

Release windows

Advertising

Austria advertising details (US$ million)

Forecasts

Austria forecasts

C H A P T E R 3

B E L G I U M

Market movements

Overview

Cable

Telenet

Telenet subscribers by service (000)

Telenet digital package prices (May 2008)

Telenet financial highlights

(EURO million)

Telenet revenues by service(EURO million)

Interkabel Group

Voo

Coditel

IPTV

Belgium broadband data

Broadband subscribers by operator

IPTV activity

Belgacom financial data (EURO million)

Satellite

DTT

DTT in Belgium (as of 1Q08)

Mobile TV

Terrestrial

Information on main channels

VTM

SBS Broadcasting

VRT

RTL Group

RTL Belgium financial highlights(EURO million)

RTL Belgium TV advertising share in Wallonia (%)

RTBF

AB Groupe

Viewing/programming

Average daily viewing minutes

(viewers aged 4+)

Share of viewing by channel in Flanders (%)

Share of viewing by channel in Wallonia (%)

Top 10 programmes in Wallonia (2007)

Top 10 programmes in Flanders (2007)

Release windows by media

Belgium: Programme rights holders

Advertising

Advertising revenue by media (EURO million)

Gross advertising expenditure(EURO million)

Forecasts

Belgium forecasts

C H A P T E R 4

D E N M A R K

Market movements

Overview

Denmark’s public broadcasters

Denmark’s key private channels

Cable

Cable TV subscribers by operator

YouSee

TDC Group Danish subscriber data

TDC Danish pay TV subscriber growth 2003-2008

YouSee financial highlights(DKK million)

TDC Group financial highlights (DKK million)

Telia Stofa

Telia Stofa cable subscriber growth 2003-2007

IPTV

Denmark broadband subscribers by technology

Denmark broadband subscribers by operator

Selected IPTV subscribers by operator

Online TV

Satellite

Canal Digital

Canal Digital Nordic subscribers

Canal Digital financial highlights

(NOK million)

Viasat

Viasat Nordic subscribers (000)

Viasat Nordic pay TV financial highlights

Mobile TV

Denmark mobile subscriber data

On-demand TV

HDTV

DTT

Terrestrial

Danmarks Radio

DR license fee charges per household (DKK)

TV2

TV3/TV3+

SBS Danmark

Viewing/programming

Average daily viewing minutes

Share of viewing by channel (%)

Danish all day viewing shares*

Release windows

Advertising

Gross advertising expenditure by sector 2007 (DKK million)

Forecasts

Denmark forecasts

C H A P T E R 5

F I N L A N D

Market movements

Overview

Cable

Cable TV subscribers by operator

Welho

Welho timeline

Finnet Group/DNA Finland

Elisa

TeliaSonera

TeliaSonera Broadband Services Finlandfinancial highlights (SEK million)

IPTV

Finland broadband subscribers by technology

Finland broadband subscribers by operator

IPTV activity

Satellite

Canal Digital

Canal Digital Nordic subscribers

Canal Digital financial highlights(NOK million)

Viasat

Viasat Nordic subscribers (000)

Viasat pay TV Nordic financial highlights (SEK million)

Mobile TV

Finland mobile subscriber data

Sonera 3G TV service pricing

Elisa 3G TV service pricing

On-demand TV

HDTV

DTT

Digita TV channels by multiplex

Terrestrial

YLE

YLE channel breakdown

YLE financial highlights 2007 (EURO million)

YLE programming summary 2007(all channels, analogue and digital)

YLE programming split by genre 2007 (%)

MTV3

Nelonen

Nelonen ownership structure (%)

Nelonen Media operational data

Viewing/programming

Average daily TV viewing minutes (adults 10+)

Viewing share by channel 2003-2007

Average daily viewing minutes by channel 2003-2007

Finland programme rights holders

Release windows

Advertising

Gross advertising expenditure (EURO million)

Forecasts

Finland forecasts

C H A P T E R 6

F R A N C E

Market movements

Overview

Package pricing comparison by platform

Cable

IPTV

France broadband data

Broadband subscribers by

selected operators

IPTV: Leading services (end-2007)

Orange TV

France Telecom IPTV subscriber growth (000)

Neuf Cegetel

Free

Alice

Satellite

CanalSat

Canal Plus France ownership

structure (May 2008)

Satellite subscriber figures (000)

BIS

France Telecom

Mobile TV

Mobile subscribers by operator

Mobile 3G subscribers by operator

On-demand TV

HDTV

DTT

TNT channels (May 2008)

Terrestrial

TF1

TF1 financials (EURO million)

TF1 program costs by genre (EURO million)

M6

M6 financials (EURO millions)

France Televisions

Canal Plus

Canal Plus Group subscribers (000s)

Viewing/programming

Share of viewing by channel (%)

France: Program rights holders

Release windows

Advertising

Forecasts

France forecasts

C H A P T E R 7

G E R M A N Y

Market movements

Overview

Package pricing comparison by platform

Cable

The four-tier cable system

Top 10 Cable Operators (June 2008)

Kabel Deutschland

Kabel Deutschland subscriber details (000)

Kabel Deutschland ARPU details

KDG financial highlights 2007 (EURO 000)

Unitymedia

Unitymedia subscriber breakdown (000)

Unitymedia financial highlights

Kabel BW

Orion/EWT

IPTV

Broadband subscribers by technology

Broadband subscribers by selected operators

Germany: IPTV subscriber forecasts (000)

Satellite

Premiere

Premiere subscriber growth (000s)

Premiere financial highlights (EURO million)

ArenaSAT

Mobile TV

Mobile subscribers by operator

HDTV

DTT

Free-to-air

RTL

RTL Group financial highlights(EURO million)

RTL Group revenues by profit center(EURO million)

Viewing for RTL Group German channels

ProSiebenSAT.1

ProSiebenSAT.1 group financial highlights(EURO million)

ARD/ZDF

ZDF annual budgets

Viewing/programming

Share of channel viewing by age group (%)

Germany: Share of channel viewing by age group in 1Q08 (%)

Combined share of viewing for main commercial groups

Average daily viewing minutes

Advertising

Germany: Net advertising expenditure

(EURO million)

Share of advertising revenues (%)

Share of net TV advertising

by broadcast group (%)

Forecasts

Germany forecasts

C H A P T E R 8

I R E L A N D

Market movements

Overview

Cable/MMDS

Ireland: Cable/MMDS subscribers

UPC Ireland

Liberty Global Ireland operating summary

UPC Ireland digital TV pricing

IPTV

Ireland broadband data

IPTV activity

Satellite

Subscribers to Sky channels (UK & Ireland)

Sky Digital Irish monthly packages (EURO per month)

DTT

HDTV

Mobile TV

Sky Mobile TV channel packages

Terrestrial

Channel reception by region (1Q07)

RTE

Top 10 RTE programmes 2007

TV3

TG4

Viewing/Programming

National individual all day viewing shares by channel (%)

National individual primetime viewing shares by channel (%)

Multichannel viewing shares by channel (%)

Top 10 programmes in 1Q08 (Adults)

Advertising

Gross advertising expenditure

Forecasts

Ireland forecasts

C H A P T E R 9

I T A L Y

Market movements

Overview

Package pricing comparison by platform

Cable

Satellite

Sky Italia subscriber numbers

IPTV

Italian broadband subscriber growth & forecasts (millions)

Broadband subscribers by operator

Fastweb financial data (EURO millions)

IPTV activity

Mobile TV

HDTV

DTT

DTT in Italy

DTT receiver cumulative sales* (000)

Telecom Italia Media revenue trends

Terrestrial

Rai

Rai consolidated financials(EURO million)

Rai TV output by genre (2006)

Mediaset

Mediaset financial highlights

(EURO million)

Italy: Mediaset financials by business segment

La7

Viewing/programming

Italian all day viewing shares (%)

Italy: Mediaset: Hours broadcast by genre in 2007

Italy: Program rights holders

Release Windows

Advertising

Share of TV advertising by broadcaster (2007)

Forecasts

Italy forecasts

C H A P T E R 1 0

N E T H E R L A N D S

Market movements

Overview

Cable

Ziggo

UPC Nederland

UPC Nederland operating data

IPTV

Netherlands broadband subscribers

Netherlands operator subscribers

Satellite

Mobile TV

Dutch mobile subscribers

On-demand TV

HDTV

DTT

Digitenne channels (July 2008)

Digitenne ownership

Terrestrial

NOS

RTL

RTL Nederland financials (EURO million)

SBS

Viewing/programming

Share of all viewing by channel between 18:00 and 24:00 (%)

Release windows

Advertising

Share of net advertising market 2007 (%)

Dutch advertising summary (US$ million)

Forecasts

Netherlands forecasts

C H A P T E R 1 1

N O R W A Y

Market movements

Overview

Cable

Digital cable packages by operator (NOK/month) (June 2008)

Canal Digital

Canal Digital financial highlights (NOK million)

Get

IPTV

Norway broadband subscribers by technology

Norway broadband subscribers by operator

Satellite

Canal Digital

Canal Digital Nordic subscribers

Viasat

Viasat Nordic subscribers (000)

Viasat pay TV Nordic financial highlights (SEK million)

Mobile TV

Mobile subscriber data

On-demand TV

HDTV

DTT

Terrestrial/Free-to-air

Free-to-air channel summary

NRK

TV2

TV2 financial highlights (NOK million)

TVNorge

TV3

Viewing/programming

Average daily TV viewing minutes

Viewing share by channel for last five years (%)

Average daily viewing minutes by channel for last five years

Release windows

Program rights holders

Advertising

Forecasts

Norway forecasts

C H A P T E R 1 2

P O R T U G A L

Market movements

Overview

Cable

Cable penetration of access lines (000)

Cable subscribers by region (000s)

Cable breakdown by region (1Q08)

TV Cabo

Zon Multimedia pay TV details (000 unless stated)

Zon Multimedia financial data (EURO millions)

Cabovisao

Cabovisao subscriber data

IPTV

Portugal broadband data

Operator share of broadband customers (%)

Portugal Telecom

Sonaecom

Satellite

DTH subscribers by region (000s)

DTT

DTT in Portugal

Mobile TV

Terrestrial

TVI

Media Capital TV financials (EURO millions)

SIC TV

Impresa TV financials (EURO 000)

RTP

RTP financial data (EURO millions)

Viewing/programming

Terrestrial all-day viewing share (%)

Prime time share by main channels (%)

Cable TV audience ratings (%)

Programme rights holders

Advertising

Gross advertising expenditure (EURO million)

Share of TV advertising by channel (%)

Forecasts

Portugal forecasts

C H A P T E R 1 3

S P A I N

Market movements

Overview

Pay TV subscriber growth

Pay TV growth forecasts

Spanish audiovisual services revenues*

Cable

Ono residential operating details

Ono subscriber growth (year end)

IPTV

Broadband subscribers

Spain: Selected broadband operator stats

IPTV activity

Satellite

Spain: Sogecable subscriber growth

Digital+ ARPU by quarter (Euro)

Spain: Sogecable financial highlights

Digital+ financial summary (EURO million)

HDTV

Mobile TV

DTT

DTT in Spain: Key data

DTT penetration growth

DTT content

Viewing share of DTT audience (%)

Terrestrial

National terrestrial TV channels

RTVE

Telecinco

Telecinco broadcast content by genre

Telecinco financial details

(EURO million)

Antena 3

Antena 3 ownership structure (May 2008)

Viewing/programming

Share of viewing by channel (02:00-02:00)

Share of viewing per channel (1Q07 vs. 1Q08)

Most-watched programs in 2007

Program rights holders

Advertising

Gross advertising expenditure

Net TV advertising revenues

Share of TV advertising by channel

Forecasts

Spain forecasts

C H A P T E R 1 4

S W E D E N

Overview

Cable

Com Hem

Com Hem subscriber data (000)

Com Hem financial highlights (SEK million)

Canal Digital

Canal Digital financial highlights (NOK million)

Tele2vision

IPTV

Sweden broadband subscriber data

TeliaSonera

TeliaSonera Broadband Services

Sweden financial highlights

Canal Digital

Bredbandsbolaget

Satellite

Canal Digital

Canal Digital Nordic subscribers

Viasat

Viasat Nordic subscribers (000)

Viasat pay TV Nordic financial highlights (SEK million)

Mobile TV

Sweden mobile subscriber data

On-demand TV

HDTV

DTT

Free-to-air

SVT

TV4

TV4 portfolio (June 2008)

TV4 financial highlights 2007(SEK 000)

TV3

Kanal 5

Viewing/programming

Viewing share by channel for last five years (%)

All-day viewing shares for 15-44 year-olds (January to April)

Program rights holders

Advertising

Advertising expenditure by medium

2007 (SEK million)

Forecasts

Sweden forecasts

C H A P T E R 1 5

S W I T Z E R L A N D

Market movements

Overview

Digital homes in Switzerland by December 2007

Cable

Swiss cable subs growth

Cablecom subscriber details

IPTV

Broadband subscribers by operator

Broadband subscribers by platform

DTH

Mobile TV

Swiss mobile subscribers by operator

On-Demand TV

HDTV

DTT

Terrestrial

SRG SSR idée Suisse regional units and channels

License fee split by region

Viewing/programming

Average daily viewing minutes by region

German speaking region viewing share by channel (%)

French speaking region viewing share by channel (%)

Italian speaking region viewing share by channel (%)

SRG production split in 2007

Program rights holders

Release windows

Advertising

Switzerland: Gross TV

advertising expenditure

Forecasts

Switzerland forecasts

C H A P T E R 1 6

U N I T E D K I N G D O M

Market movements

Overview

UK multichannel TV penetration rates (%)

UK pay TV subscribers and

free-to-view households

UK TV sets by reception platform (%)

UK switchover timetable by region

UK package pricing comparison by platform

Cable

Virgin Media segmental revenue (£ million)

Virgin Media subscribers (000s)

IPTV

UK broadband subscribers by technology

UK broadband subscribers by operator

IPTV activity

Satellite

Sky Digital

BSkyB subscriber details (000)

BSkyB annualized ARPU and churn

BSkyB financial highlights (adjusted) (£ million)

BSkyB revenue breakdown 2003-2007 (to end-June) (£ million)

Freesat

Mobile TV

UK mobile subscriber data

UK W-CDMA subscribers

On-demand TV

Online TV and video

HDTV

DTT

UK DTT household growth (year-end)

Pay DTT

UK DTT channels (June 2008)

Terrestrial

BBC

BBC operating highlights for last five years

BBC financial highlights for last five years (£ million)

ITV

ITV plc financial highlights 2007(£ million)

ITV plc broadcasting schedule costs 2007 (£ million)

ITV plc revenues 1Q07/08

Channel 4

Channel 4 financial highlights 2007(£ million)

Channel 4 program expenditure forlast five years (£ million)

Channel 4 hours and costs of programs

Five

Five financial highlights (EURO million)

Viewing/programming

Share of viewing by channel (May 2008)

Viewing share by channel 2003-2007,all households (%)

Top 10 programs 2007

UK average daily viewing minutes

Advertising

Gross advertising expenditure(US$ million)

Forecasts

UK forecasts

C H A P T E R 1 7

P R O S I E B E N S A T

ProSiebenSat.1 group financial highlights(EURO millions)

Germany

Austria

Sweden

Denmark

Norway

Netherlands

Belgium

Hungary

Romania

C H A P T E R 1 8

R T L G R O U P

RTL Group financial highlights(EURO million)

RTL Group revenues by profit center(EURO million)

Germany

Netherlands

RTL Nederland financials(EURO million)

Belgium

RTL Belgium financial highlights(EURO million)

France

M6 financials (EURO millions)

United Kingdom

Five financial highlights (EURO million)

Spain

Spain: Antena 3 ownership structure(May 2008)

Hungary

Croatia

RTL Televizija

RTL Klub prime time viewing andadvertising share

Russia

RTL Televizija financial data(US$ millions)

C H A P T E R 1 9

U P C B R O A D B A N D

Liberty Global Inc. financial highlights

Liberty Global consolidated operating data,March 2008

Netherlands

Belgium

Switzerland

Austria

Ireland

Hungary

Poland

Romania

Czech Republic

Slovakia

Slovenia

C H A P T E R 2 0

V I A S A T B R O A D C A S T I N G

Viasat Broadcasting financial highlights

Free-to-air Scandinavia

Nordic Pay TV

Viasat Nordic subscribers (000)

Pay TV East

Central & Eastern Europe free-to-air