发布日期：2008年8月13日

摘要

In early July 2008, software configuration/change management (SCM) then application lifecycle management (ALM) specialist Serena released one of its latest pre-built ‘business’ mashups, which, despite the name, focuses on the IT-centric problem of application release management. In the summer of 2008, Serena plans to release its entire Serena Business Mashup suite. This provides Ovum with an opportunity to take a step back and look at the way Serena is currently trying to reinvent itself, not just as a ‘business mashup’, but also as a software-as-a-service (SaaS) and project and portfolio management (PPM) provider, among other things. Overall, we doubt that Serena has and does what it takes to become one of the top SaaS tool and/or business mashup providers.

目录及图表

Key messages

Serena is still struggling to establish its ALM credentials

Serena is right to pull itself together

Its problem is no longer poor execution but poor strategy

The company is going in too many directions

From SCM to ALM: a difficult transition

Serena first reinvented itself via acquisitions

Serena has done well on many fronts

But difficulties have slowed the company down

Serena reinvents itself again and pulls itself together

Using the SCM cash cow, as usual, but without acquisitions

New delivery model: SaaS

A new attitude

Seeking expansion in a variety of markets

From ALM to mashups: an awkward transition

Serena has big mashup ambitions

Need to connect new mashup and old ALM ambitions