发布时间：2008.3

摘要

Countries covered: Hong Kong

Euromonitor International's Bottled Water in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still bottled water, carbonated bottled water, flavoured bottled water and functional bottled water

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

• Get a detailed picture of the bottled water industry
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis and Dubai and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

目录及图表

SOFT DRINKS IN HONG KONG, CHINA

Executive Summary

Slower Growth for the Soft Drinks Market

Value Packed Products Boost Sales Volumes

Rivalry Is High in the Hong Kong Market

Convenience Stores Become the Platform for Launching New Products

Slightly Slower Growth Is Expected in the Forecast Period

Key Trends and Developments

New Products Focus on Various Health Benefits

Products Target An Increase in the Proportion of Females

Premiumisation of Soft Drinks, Along With Positive Economic Growth

Labelling Trend Is Ahead of Legislation

Organic Drinks Remain Insignificant, But Demand Is Growing

Market Data

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

Appendix

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

Definitions

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - HONG KONG, CHINA

Eurobubbles Asia Ltd

Strategic Direction

Key Facts

Summary 2 Eurobubbles Asia Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 3 Eurobubbles Asia Ltd: Competitive Position 2007

Hung Fook Tong Holdings Ltd

Strategic Direction

Key Facts

Summary 4 Hung Fook Tong Holdings Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 5 Hung Fook Tong Holdings Ltd: Competitive Position 2007

Telford International Co Ltd

Strategic Direction

Key Facts

Summary 6 Telford International Co Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 7 Telford International Co Ltd: Competitive Position 2007

Vitasoy International Holdings Ltd

Strategic Direction

Key Facts

Summary 8 Vitasoy International Holdings Ltd: Key Facts

Summary 9 Vitasoy International Holdings Ltd: Operational Indicators

Company Background

Production

Summary 10 Vitasoy International Holdings Ltd: Production Statistics 2007

Competitive Positioning

Summary 11 Vitasoy International Holdings Ltd: Competitive Position 2007

BOTTLED WATER IN HONG KONG, CHINA

Headlines

Trends

Competitive Landscape

Prospects

Sector Appendix

Institutional Bottled Water Sales

Table 38 Sales of Bottled Water to Institutional Channel 2003-2007

Sector Data

Table 39 Off-trade Sales of Bottled Water: Volume 2002-2007

Table 40 Off-trade Sales of Bottled Water: Value 2002-2007

Table 41 Off-trade Sales of Bottled Water: % Volume Growth 2002-2007

Table 42 Off-trade Sales of Bottled Water: % Value Growth 2002-2007

Table 43 Company Shares of Bottled Water by Off-trade Volume 2003-2007

Table 44 Brand Shares of Bottled Water by Off-trade Volume 2004-2007

Table 45 Company Shares of Bottled Water by Off-trade Value 2003-2007

Table 46 Brand Shares of Bottled Water by Off-trade Value 2004-2007

Table 47 Forecast Off-trade Sales of Bottled Water: Volume 2007-2012

Table 48 Forecast Off-trade Sales of Bottled Water: Value 2007-2012

Table 49 Forecast Off-trade Sales of Bottled Water: % Volume Growth 2007-2012

Table 50 Forecast Off-trade Sales of Bottled Water: % Value Growth 2007-2012