发布时间：2008.6

摘要

Countries covered: Japan

Introduction

A regular round up of soft drinks market developments and product launches from Japan.

Introduction

The total production of soft drinks reached 19.24 million kl and JPY 3.83 trillion in 2007; both showed more than 3% growth compared with 2006. While tea, coffee and carbonated drinks are the most consumed soft drinks, carbonated drinks and packaged water showed the most significant growth. Products with a healthy product image, such as zero / low calorie content and with beneficial health effects, were the focus in the market. Coca-Cola, Suntory and Kirin are the leading three companies in the soft drinks market.

Highlights

Packaged water and carbonated drinks revealed the strongest growth in 2007, and the total soft drinks market is forecasted to show a positive growth in 2008. The consumption per capita of soft drinks surpassed 145 liters in 2007, and ready-to-drink tea remained as the biggest sector and accounts for more than 30% of the consumption. The top five companies account for over 75% of the market in 2007 and have gradually gained more market share over the years.

Reasons to Purchase

This brief covers analysis of the total soft drinks market in Japan in 2007, including production, sales and consumption. It contains trends of development in sectors including coffee, tea, carbonated drinks, fruit-based drinks, packaged water, sports drinks and others. It also covers key product developments from leading manufacturers in each sector.

目录及图表

DATAMONITOR VIEW

CATALYST

SUMMARY

ANALYSIS

Total Market Review

Soft drinks became the most valuable sector among the food and beverage industry in Japan in 2007

In 2007, RTD tea drinks remained as the biggest sector, while total market growth was mainly from carbonated drinks and mineral water

Consumption per capita reached 145 liters in 2007

The top five companies account for 75.25% of the market

Sector Analysis

Coffee sector: market showed minor growth in 2007

Coca-Cola Georgia is the leading brand

Key product developments from major manufacturers

Tea sector: Suntory and Ito En are the major forces behind growth

Ito En continued to gain market share amid decline in the green tea segment

Suntory Oolong Cha leads the growth of oolong tea segment

Key product developments from major manufacturers

Carbonated drinks sector: zero calorie colas and clear carbonated drinks are the main forces behind growth in 2007

Coca-Cola and Pepsi are forming a duopoly market in the cola segment

Key product developments from major manufacturers

Fruit-based juice sector: drinks containing more than 10% fruit juice showed the greatest growth

Coca-Cola is the leader in the sector

Key product developments from major manufacturers

Packaged water sector: strong sales growth is expected to continue

Japanese sourced packaged water accounts for more than three quarters of this sector

Key product developments from major manufacturers

Sports drinks sector: Aquarius is the clear leader in the sector

Key product developments from major manufacturers

Milky drinks sector: Calpis remains at the dominating position in the sector

Key product developments from major manufacturers

APPENDIX

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

List of Tables

Table 1: Production of soft drinks in Japan (volume = 1,000 kl, value = JPY billion)

Table 2: Consumption of soft drinks in 2007 in Japan

Table 3: Shipments of top soft drinks companies in Japan (000 cases)

Table 4: Consumption of RTD coffee products in 2007 in Japan

Table 5: Shipments by market leaders in coffee drinks (million cases)

Table 6: Production of RTD tea drinks in Japan (000 kl, JPY billion)

Table 7: Consumption of RTD tea in 2007 in Japan

Table 8: Shipments by market leaders in green tea drinks (million cases)

Table 9: Shipments by market leaders in oolong tea drinks (million cases)

Table 10: Production of carbonated drinks in Japan (000 kl, JPY billion)

Table 11: Consumption of carbonated drinks in 2007 in Japan

Table 12: Shipments by market leaders in carbonated drinks (million cases)

Table 13: Production of fruit-based juice drinks in Japan (000 kl, JPY billion)

Table 14: Consumption of fruit-based juice drinks in 2007 in Japan

Table 15: Shipments by market leaders in fruit-based juice drinks (million cases)

Table 16: Consumption of packaged water products in 2007 in Japan

Table 17: Shipments by market leaders in packaged water products

Table 18: Shipments by market leaders in sports drinks products (million cases)

Table 19: Consumption of milky drink products in 2007 in Japan

Table 20: Shipments by market leaders in concentrated type milky drinks products (kl)

Table 21: Shipments by market leaders in straight type milky drinks products (kl)

List of Figures

Figure 1: Sectors in soft drinks and shares of production volume in 2007

Figure 2: Key RTD coffee products from major companies

Figure 3: Key RTD tea drink products from major companies

Figure 4: Key carbonated drink products from major companies

Figure 5: Key fruit-based juice drink products from major companies

Figure 6: Key packaged water products from major companies

Figure 7: Key sports drink products from major companies

Figure 8: Key milky drink products from major companies