发布日期：2008年4月
摘要
Retailing in Austria report offers insight into key trends and developments affecting the industry. The report examines all retail channels to provide sector insight. Channels include department stores, food retailers, health and beauty retailers, clothing and footwear retailers, home furniture and household goods retailers, durable goods retailers, and leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of alternative selling channels (kiosks, homeshopping, internet retailing, service stations, vending and direct selling, as available).
Executive summary
Modest increase in retail value in 2007
Market saturation as well as hesitant consumer spending had a negative affect on overall growth in retail sales in Austria. Furthermore, there was a shift in consumer spending from retail to leisure activities and services, including mobile phones, as well as long-term investments, including property and savings. In addition, disposable income was further reduced by higher energy and fuel prices.
Further increase in level of concentration
In 2007, large retail chains were, once again, expected to outperform the retail market as a whole, leading to further increases in the level of concentration. The concentration is particularly high in the grocery channel, where the top seven players across all mixed retailer formats account for the majority of sales.
In non-food retailing, the most concentrated areas are furniture/furnishings and chained drugstores. The strongest trend towards chains can be seen in clothing and footwear. Although this sector remains very fragmented and versatile, with a large number of independent retailers and boutiques, there is a strong trend emerging towards larger chained and mono-brand formats, such as Esprit or Zara, with larger players such as H&M or C&A also gaining share.
Discounters and supermarkets lead growth in grocery retailing
In 2007, supermarkets and discounters were the channels in grocery retailing that recorded the highest growth rates. Intense competition between supermarkets/hypermarkets and discounters is leading to greater efforts on either side to emulate some of the key success factors of the competition: therefore non-discounting formats are strengthening their low-price credentials, for example by deep discounts and greater private label activity. On the other hand, discounters are making efforts to improve their distinctive advantages beyond low prices, for example by offering more fresh products or the introduction of organic products. Furthermore, discounters introduced a wider assortment of health and wellness products in 2007, showing that they are meeting the growing demand among increasingly health conscious Austrian consumers. This helped to boost sales and continue to strengthen discounters. With the combination of these elements, discounters are in a good position to secure continuing positive growth in the coming years.
Aggressive pricing strategies negatively affected value growth
A further factor dampening value growth in the Austrian retail market is aggressive pricing, especially in food retailing, but also in a number of large non-food sectors, such as furniture/furnishing, textile and footwear and DIY.
Discounting formats have remained a main winner in grocery retailing, with further expansion of the Hofer (Aldi) and Lidl chains in 2006. In addition, Rewe completed its conversion of its Mondo chain into Penny Markt, while Tengelmann expanded both its Zielpunkt chain and continued the roll-out of the Plus format alongside Zielpunkt. Furthermore, German discounter chain Norma also entered the Austrian market in 2005.
Aggressive pricing was also a key competitive factor in non-food retailing, benefiting chained formats. In the furniture/furnishing stores, the Kika Leiner group introduced a new furniture discounting brand, möbel.lager, while IKEA continued to make strong share gains. Price competition in areas such as clothing/footwear retailers and household goods is further fuelled by non-food offers in discounters and supermarkets/ hypermarkets.
目录及图表
Table of contents
RETAILING IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Modest increase in retail value in 2007
Further increase in level of concentration
Aggressive pricing strategies negatively affected value growth
KEY TRENDS AND DEVELOPMENTS
Discount food retailer outlets are expanding rapidly across Austria
High-street retailers continue to lose out to out-of-town formats
Negative effects of major government regulation
Slow economic growth negatively affects consumer spending
MARKET INDICATORS
Table 1 Employment in Retailing 2002-2007
MARKET DATA
Table 2 Sales in Retailing by Sector: Value 2002-2007
Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007
Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007
Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007
Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007
Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007
Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007
Table 9 Retailing Company Shares: % Value 2004-2007
Table 10 Grocery Retailers Company Shares: % Value 2004-2007
Table 11 Grocery Retailers Brand Shares: % Value 2004-2007
Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007
Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007
Table 14 Non-store Retailing Company Shares: % Value 2004-2007
Table 15 Non-store Retailing Brand Shares: % Value 2004-2007
Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012
Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012
Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012
Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012
Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012
Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012
APPENDIX
Operating environment
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
ADEG ÖSTERREICH HANDELS AG - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ADEG Österreich Handels AG: Key Facts
Summary 3 ADEG Österreich Handels AG: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 4 ADEG Österreich Handels AG: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 5 ADEG Österreich Handels AG: Competitive Position 2007
ALDI SüD - HOFER - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Aldi Süd – Hofer: Key Facts
Summary 7 Aldi Süd – Hofer: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 8 Hofer: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 9 Hofer: Competitive Position 2007
BAUMAX AG - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 BauMax AG: Key Facts
Summary 11 BauMax AG: Operational Indicators
COMPANY BACKGROUND
Chart 1 BauMax Mega: Vienna
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 12 BauMax AG: Competitive Position 2007
DM DROGERIEMARKT GMBH - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 DM Drogeriemarkt GmbH: Key Facts
Summary 14 DM Drogeriemarkt GmbH: Operational Indicators
COMPANY BACKGROUND
Chart 2 dm drogeriemarkt: Vienna
PRIVATE LABEL
Summary 15 DM Drogeriemarkt GmbH: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 16 DM Drogeriemarkt GmbH: Competitive Position 2007
GEWUSST WIE WELLNESS & BEAUTY REG GEN MBH - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 17 Gewusst Wie Wellness & Beauty reg Gen mbH: Key Facts
Summary 18 Gewusst Wie Wellness & Beauty reg Gen mbH: Operational Indicators
COMPANY BACKGROUND
Chart 3 Gewusst Wie: Vienna
PRIVATE LABEL
Summary 19 Gewusst Wie Wellness & Beauty reg Gen mbH: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 20 Gewusst Wie Wellness & Beauty reg Gen mbH: Competitive Position 2007
KAISER'S TENGELMANN AG - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 21 Kaiser’s Tengelmann AG: Key Facts
Summary 22 Kaiser’s Tengelmann AG: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 23 Kaiser’s Tengelmann AG: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 24 Kaiser’s Tengelmann AG: Competitive Position 2007
LEDER & SCHUH AG - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 25 Leder & Schuh AG: Key Facts
Summary 26 Leder & Schuh AG: Operational Indicators
COMPANY BACKGROUND
Chart 4 Humanic: Vienna
Chart 5 Shoe 4 You: Vienna
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 27 Leder & Schuh: Competitive Position 2007
LIDL AUSTRIA GMBH - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 28 Lidl Austria GmbH: Key Facts
Summary 29 Lidl Austria GmbH: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 30 Lidl Austria GmbH: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 31 Lidl Austria GmbH: Competitive Position 2007
MARIONNAUD PARFUMERIES AUTRICHE GMBH - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 32 Marionnaud Parfumeries Autriche GmbH: Key Facts
Summary 33 Marionnaud Parfumeries Autriche GmbH: Operational Indicators
COMPANY BACKGROUND
Chart 6 Marionnaud: Vienna
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 34 Marionnaud Parfumeries Autriche GmbH: Competitive Position 2007
M-PREIS WARENVERTRIEBS GMBH (MöLK) - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 35 M-Preis Warenvertriebs GmbH (Mölk): Key Facts
Summary 36 M-Preis Warenvertriebs GmbH (Mölk): Operational Indicators
COMPANY BACKGROUND
Chart 7 MPreis: Vienna
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 37 M-Preis Warenvertriebs GmbH (Mölk): Competitive Position 2007
REWE AUSTRIA AG - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 38 Rewe Austria AG: Key Facts
Summary 39 Rewe Austria AG: Operational Indicators
COMPANY BACKGROUND
PRIVATE LABEL
Summary 40 Rewe Austria AG: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 41 Rewe Austria AG: Competitive Position 2007
SPAR ÖSTERREICHISCHE WARENHANDELS AG - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 42 Spar Österreichische Warenhandels AG: Key Facts
Summary 43 Spar Österreichische Warenhandels AG: Operational Indicators
COMPANY BACKGROUND
Chart 8 Eurospar: Vienna
PRIVATE LABEL
Summary 44 Spar Österreichische Warenhandels AG: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 45 Spar Österreichische Warenhandels AG: Competitive Position 2007
UNIMARKT HANDELS GMBH - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 46 Unimarkt Handels GmbH: Key Facts
Summary 47 Unimarkt Handels GmbH: Operational Indicators
COMPANY BACKGROUND
Chart 9 Unimarkt: Vienna
PRIVATE LABEL
Summary 48 Unimarkt Handels GmbH: Private Label Portfolio
COMPETITIVE POSITIONING
Summary 49 Unimarkt Handels GmbH: Competitive Position 2007
ZEV NAH&FRISCH MARKETINGSERVICE GMBH - RETAILING - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 50 ZEV Nah&Frisch Marketingservice GmbH: Key Facts
Summary 51 ZEV Nah&Frisch Marketingservice GmbH: Operational Indicators
COMPANY BACKGROUND
Chart 10 Nah & Frisch: Vienna
PRIVATE LABEL
COMPETITIVE POSITIONING
Summary 52 ZEV Nah&Frisch Marketingservice GmbH: Competitive Position 2007
HYPERMARKETS IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 22 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 23 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 24 Hypermarkets Company Shares by Value 2004-2007
Table 25 Hypermarkets Brand Shares by Value 2004-2007
Table 26 Hypermarkets Outlets by Brand 2004-2007
Table 27 Hypermarkets Selling Space by Brand 2004-2007
Table 28 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 29 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
SUPERMARKETS IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 30 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007
Table 31 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 32 Supermarkets Company Shares by Value 2004-2007
Table 33 Supermarkets Brand Shares by Value 2004-2007
Table 34 Supermarkets Outlets by Brand 2004-2007
Table 35 Supermarkets Selling Space by Brand 2004-2007
Table 36 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 37 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DISCOUNTERS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Discounters: Value Sales, Outlets and Selling Space 2002-2007
Table 39 Discounters: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 40 Discounters Company Shares by Value 2004-2007
Table 41 Discounters Brand Shares by Value 2004-2007
Table 42 Discounters Outlets by Brand 2004-2007
Table 43 Discounters Selling Space by Brand 2004-2007
Table 44 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 45 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CONVENIENCE STORES IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 46 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 47 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 48 Convenience Stores Company Shares by Value 2004-2007
Table 49 Convenience Stores Brand Shares by Value 2004-2007
Table 50 Convenience Stores Outlets by Brand 2004-2007
Table 51 Convenience Stores Selling Space by Brand 2004-2007
Table 52 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 53 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FORECOURT RETAILERS IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 54 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 55 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 56 Forecourt Retailers Company Shares by Value 2004-2007
Table 57 Forecourt Retailers Brand Shares by Value 2004-2007
Table 58 Forecourt Retailers Outlets by Brand 2004-2007
Table 59 Forecourt Retailers Selling Space by Brand 2004-2007
Table 60 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 61 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
MIXED RETAILERS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 63 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 64 Mixed Retailers Company Shares by Value 2004-2007
Table 65 Mixed Retailers Brand Shares by Value 2004-2007
Table 66 Mixed Retailers Outlets by Brand 2004-2007
Table 67 Mixed Retailers Selling Space by Brand 2004-2007
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
HEALTH AND BEAUTY RETAILERS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 70 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 71 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 72 Health and Beauty Retailers Company Shares by Value 2004-2007
Table 73 Health and Beauty Retailers Brand Shares by Value 2004-2007
Table 74 Health and Beauty Retailers Outlets by Brand 2004-2007
Table 75 Health and Beauty Retailers Selling Space by Brand 2004-2007
Table 76 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 77 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
CLOTHING AND FOOTWEAR RETAILERS IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 78 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 79 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 80 Clothing and Footwear Retailers Company Shares by Value 2004-2007
Table 81 Clothing and Footwear Retailers Brand Shares by Value 2004-2007
Table 82 Clothing and Footwear Retailers Outlets by Brand 2004-2007
Table 83 Clothing and Footwear Retailers Selling Space by Brand 2004-2007
Table 84 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 85 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
FURNITURE AND FURNISHINGS STORES IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 86 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 87 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 88 Furniture and Furnishings Stores Company Shares by Value 2004-2007
Table 89 Furniture and Furnishings Stores Brand Shares by Value 2004-2007
Table 90 Furniture and Furnishings Stores Outlets by Brand 2004-2007
Table 91 Furniture and Furnishings Stores Selling Space by Brand 2004-2007
Table 92 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 93 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DIY AND HARDWARE STORES IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 94 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007
Table 95 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 96 DIY and Hardware Stores Company Shares by Value 2004-2007
Table 97 DIY and Hardware Stores Brand Shares by Value 2004-2007
Table 98 DIY and Hardware Stores Outlets by Brand 2004-2007
Table 99 DIY and Hardware Stores Selling Space by Brand 2004-2007
Table 100 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 101 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
DURABLE GOODS RETAILERS IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 102 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 103 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 104 Durable Goods Retailers Company Shares by Value 2004-2007
Table 105 Durable Goods Retailers Brand Shares by Value 2004-2007
Table 106 Durable Goods Retailers Outlets by Brand 2004-2007
Table 107 Durable Goods Retailers Selling Space by Brand 2004-2007
Table 108 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 109 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
LEISURE AND PERSONAL GOODS RETAILERS IN AUSTRIA
HEADLINES
OVERVIEW
SECTOR DATA
Table 110 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007
Table 111 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007
Table 112 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007
Table 113 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007
Table 114 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007
Table 115 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007
Table 116 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012
Table 117 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012
VENDING IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 118 Vending: Value 2002-2007
Table 119 Vending: % Value Growth 2002-2007
Table 120 Vending Company Shares by Value 2004-2007
Table 121 Vending Brand Shares by Value 2004-2007
Table 122 Vending Forecasts: Value 2007-2012
Table 123 Vending Forecasts: % Value Growth 2007-2012
HOMESHOPPING IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 124 Homeshopping: Value 2002-2007
Table 125 Homeshopping: % Value Growth 2002-2007
Table 126 Homeshopping Company Shares by Value 2004-2007
Table 127 Homeshopping Brand Shares by Value 2004-2007
Table 128 Homeshopping Forecasts: Value 2007-2012
Table 129 Homeshopping Forecasts: % Value Growth 2007-2012
INTERNET RETAILING IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 130 Internet Retailing: Value 2002-2007
Table 131 Internet Retailing: % Value Growth 2002-2007
Table 132 Internet Retailing Company Shares by Value 2004-2007
Table 133 Internet Retailing Brand Shares by Value 2004-2007
Table 134 Internet Retailing Forecasts: Value 2007-2012
Table 135 Internet Retailing Forecasts: % Value Growth 2007-2012
DIRECT SELLING IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 136 Direct Selling: Value 2002-2007
Table 137 Direct Selling: % Value Growth 2002-2007
Table 138 Direct Selling Company Shares by Value 2004-2007
Table 139 Direct Selling Brand Shares by Value 2004-2007
Table 140 Direct Selling Forecasts: Value 2007-2012
Table 141 Direct Selling Forecasts: % Value Growth 2007-2012