发布时间：2008.8

摘要

By early 2008, penetration of digital TVs (digital receivers or digital integrated TVs) stood at only 28% of Australian households, which still classifies digital TV as a niche medium. The move towards flat panel TVs has further accelerated with CRT TVs only constituting a very small proportion of TV sales as the price of the smaller screen LCD TVs and standard definition plasmas has dropped further. This trend will continue to accelerate through to 2009, by which time CRT televisions should have been totally phased out by retailers. This report provides detailed statistics on a wide range of areas including adoption rates of digital TV by type of device, household penetration of digital TV sets as well as consumer surveys on digital TV adoption.

目录及图表

• 1. Synopsis
  
• 2. Market trends and developments
  
  • 2.1 Digital television – slow but steady growth
    
  • 2.2 Seven and Ten launch new digital FTA high definition channels
    
  • 2.3 Market Trends on new digital channels
    
• 3. Market Analysis
  
  • 3.1 The digital TV switchover in 2013 will prove challenging
    
• 4. Market statistics and forecasts
  
  • 4.1 Statistics – 2007 and 2008
    
    • 4.1.1 Digital TVs sold
      
    • 4.1.2 Household penetration
      
    • 4.1.3 HDTV forecast
      
    • 4.1.4 High Definition TV Benchmark Report
      
• 5. Market surveys
  
  • 5.1 Canon Digital Lifestyle Index survey – 2007
    
    • 5.1.1 Summary
      
    • 5.1.2 Plasma TVs sales statistics
      
    • 5.1.3 LCD TVs sales statistics
      
  • 5.2 The connected home
    
    • 5.2.1 Introduction
      
    • 5.2.2 Consumer device ownership
      
    • 5.2.3 Consumer device purchasing patterns
      
    • 5.2.4 The digital home
      
  • 5.3 ACMA’s Digital television in Australian homes 2007 report
    
    • 5.3.1 Introduction
      
    • 5.3.2 Key user statistics
      
    • 5.3.3 Drivers of adoption
      
  • 5.4 ACMA Digital Media in Australian Homes – 2006
    
    • 5.4.1 Introduction
      
    • 5.4.2 Overall digital TV penetration
      
    • 5.4.3 Differences between digital and non-digital television households
      
    • 5.4.4 Digital television – non-digital television households comparison
      
    • 5.4.5 Segmentation of television-using households
      
  • 5.5 Digital media in Australian homes – 2006 survey
    
• 6. Market analysis
  
  • 6.1 Are we backing the wrong horse with HD?
    
  • 6.2 Patchy digital TV reception – yet another stumbling block
    
• 7. Regional overview of broadcasters
  
• 8. Government digital strategy plans
  
  • 8.1 Government launches digital TV strategy - 2008
    
  • 8.2 Australian government launches digital action plan – 2006
    
• 9. Media reforms
  
  • 9.1 Update
    
  • 9.2 Background
    
• 10. Technological environment
  
  • 10.1 Digital TV standards
    
  • 10.2 Single Frequency Network options for digital TV
    
• 11. Related reports
  

• Table 1 – Digital TVs and integrated digital TV sets sold – 2003 - 2007*
• Table 2 – Average monthly sales volume of digital TV receivers – 2005 - 2007*
• Table 3 – Household penetration of digital TVs* – 2005 - 2009
• Table 4 – Number of digital TV* households – 2001 - 2009
• Table 5– Percentage of homes with access to digital TV – 2007
• Table 6 – DTTB FTA household take-up – 2005 - 2007
• Table 7 – DTTB FTA or pay TV household take-up – 2007
• Table 8 – Pay television penetration – national – 2005 - 2007
• Table 9 – Percentage of homes with DTTB cable sets – 2005 - 2007
• Table 10 – DTTB hardware breakdown – Dec 2007
• Table 11– DTTB penetration by region – Dec 2007
• Table 12 – Equipment used to record digital FTA TV – national – Dec 2007
• Table 13 - Downloading of audiovisual content in last month – national – Dec 2006 & 2007
• Table 14 – Percentage of DTTB capable TV display devices – 2005 - 2006
• Table 15 – Penetration/incidence of digital media – 2005 - 2006
• Table 16 – Penetration of DTTB by household demographic characteristics – October 2006
• Table 17 – Digital media ownership/usage – DTTB adopters and non-adopters – October 2006
• Table 18 – Digital media ownership/usage – digital TV and non digital TV – October 2006
• Table 19 – DTTB adoption-intention segmentation – October 2006
• Table 20 – Percentage of household use by application or platform – 2006
• Table 21 – Frequency of device used for downloaded content – 2006
• Table 22 – Main drivers for DTTB adoption – 2006
• Table 23 – Is digital FTA TV available to households in your area?
• Table 24 – Awareness of analogue switch-off – 2005 - 2006

• Exhibit 1 – Future services expected on Australian digital TV - 2008
• Exhibit 2– Top four reasons for DTTB adoption nationally - 2007
• Exhibit 3 – Nature of purchases: intentional or passive adoption of digital TV - 2007
• Exhibit 4 – Top four reasons for non-adoption of digital TV nationally - 2007
• Exhibit 5 – Digital TV broadcasters by region – 2006
• Exhibit 6 – Digital media reform – current rules and key proposed changes