发布日期：2008年8月5日

摘要

Wi-Fi and hotspots have become commonplace; however, resistance to paying for access remains high. Over the last 12 months hotspot operators have gone through some profound changes to survive in a market where demand increases while willingness to pay for the service decreases.  2008 hotspot market includes the following:

• End-user data on how and where the service is used.
• End-user data around willingness to pay for hotspot services.
• Supply-side analysis on how operators are changing their business strategies.
• Global forecasts for hotspot venues and access revenues.

目录及图表

Executive Summary

Introduction

Methodology

Changes With Users

Changes in Use

Changes in Paying

Changes With Service Providers

Increased Bundling

Amenity Service

Advertising

Expanded Service Offerings

Market Consolidation

The Return of In-Flight Access

Forecasts

Related In-Stat Reports

List of Tables

Table 1. Global Hotspot Forecast, 2007 Through 2012

Table 2. Global Hotspot Forecast by Region, 2007 Through 2012

Table 3. Global Hotspot Deployment Forecast by Venue, 2007 Through 2012

Table 4. Global Hotspot Access Revenues (US$ in Millions), 2007 Through 2012

List of Figures

Figure 1. Global Forecast for Hotspot Deployments, 2007 Through 2012

Figure 2. Past Experience With Public Wi-Fi Hotspots

Figure 3. Frequency of Hotspot Use

Figure 4. Reasons for Using a Hotspot

Figure 5. When Have/Would Respondents Use a Public Hotspot

Figure 6. Where Respondents Have Previously Used Hotspots

Figure 7. Devices Respondents Have Previously Used to Access Public Hotspots

Figure 8. Barriers to Using Public Hotspots

Figure 9. Expectations for Future Hotspot Use

Figure 10. Reasons for Expected Increase Use

Figure 11. Types of Previously Used Hotspots—Free vs. Fee

Figure 12. Free Hotspot Access Influence on Venue Selection

Figure 13. Willingness to Pay for Hotspot Access

Figure 14. Amount Willing to Pay for One 24-hour Hotspot Session

Figure 15. Amount Willing to Pay for Monthly Hotspot Service—Business Use

Figure 16. Amount Willing to Pay for Monthly Hotspot Service—Personal Use

Figure 17. Features/Applications That Would Persuade You to Pay for Hotspot Access

Figure 18. Does Your Company Have Hotspot Service Subscription