发布时间：2008.8

价格：

Single User PDF Format:$1600
Multi-User License:$2400
Hard Copy:$1800
CD-ROM:$1800

摘要

The convergence of television and mobile phones has resulted in an ultimate wireless application known as Mobile TV - a technology that promises to offer high quality TV services over the cellular phones on the move. A number of carriers and technology companies have been working on the roll out of Mobile TV across the world. Some services have been launched, albeit in a limited area and to only targeted audience as for broader adoption, operators need the right combination of infrastructure, handsets, content, and supporting technologies. As the Mobile TV remains in its infancy, the right combination of technologies and investment are keys to delivering services at a price that users will accept, says "Global Mobile TV Forecast to 2010”, a research report by RNCOS.

This report provides information about the current and future scenario of the Mobile TV market across the world. It studies the major and emerging Mobile TV markets and various Mobile TV revenue models that could add to the further take up of Mobile TV. It also discusses various emerging and ongoing trends in the global Mobile TV market. 

Key Research Findings

§ The global Mobile TV subscribers are anticipated to grow at a CAGR of more than 60% during the period from 2007 to 2010.
§ As part of bundled services (Triple-Pay), cellular Mobile TV subscribers will continue to dominate the Mobile TV subscribers during the forecast period.
§ The Western European region is anticipated to account for the majority of Mobile TV service revenue by 2010 followed by Asia-Pacific and North America.
§ The rapidly growing 3G market and continually declining operators’ ARPU from conventional services have been propelling the growth of global Mobile TV market.
§ As Mobile TV promises to offer personalized and UGC television services over the mobile phone, great opportunities have emerged for content providers to exploit the traditional TV content over the mobile channel in innovative ways.
§ With the mobile ad-spending anticipated to grow at more than 42% from 2008 to 2013, advertising could play a significant role in generating Mobile TV revenue for carriers across the world.

Key Questions Answered in the Report

§ What is the current scenario of the global Mobile TV market?
§ What are the emerging trends in the global Mobile TV market?
§ Which are the most lucrative destinations for the Mobile TV development across the world?
§ What is the Mobile TV market outlook for various countries?
§ What are the factors fueling growth in the global Mobile TV market?
§ Which Mobile TV technology will grow rapidly in near future?
§ Which are the regions that will see major Mobile TV deployments?
§ How advertising will impact the revenue models of operators?

Research Methodology Used

Information Sources
Information has been sourced from various credible sources like books, newspapers, trade journals, and white papers, industry portals, government agencies, trade associations, monitoring industry news and developments, and through access to over 3000 paid databases.

Analysis Method
The analysis methods include ratio analysis, historical trend analysis, linear regression analysis using software tools, judgmental forecasting, and cause and effect analysis.

目录及图表

1. Analyst View
2. Mobile TV - Technology Overview
     2.1 Introduction
     2.2 Technologies/Standards
             2.2.1 Broadcast Mobile TV
             2.2.2 Streamed Mobile TV
3. Factors Fueling Growth in Mobile TV Market
     3.1 TV on the Go
     3.2 Mobile Phone Penetration
     3.3 New Revenue Stream
     3.4 3G Deployment
     3.5 Multicasting Services
     3.6 Personalization
4. Global Mobile TV Market
     4.1 By Technology
     4.2 By Revenue
     4.3 By Region
5. Global Market Developments & Future Outlook
     5.1 United States
     5.2 France
     5.3 Germany
     5.4 Italy
     5.5 Spain
     5.6 UK
     5.7 Japan
     5.8 South Korea
     5.9 China
     5.10 India
     5.11 Taiwan
     5.12 Hong Kong
     5.13 Malaysia
     5.14 Vietnam
     5.15 Russia
     5.16 Mexico
     5.17 Africa
     5.18 Central & Eastern Europe
     5.19 Others
6. Mobile TV - Business Models
     6.1 Subscriptions
     6.2 Pay-per-View
     6.3 Advertising
7. Emerging Opportunity Areas
     7.1 Content Providers
     7.2 Content Aggregators
     7.3 Mobile Operators
     7.4 Mobile TV Broadcasters
     7.5 Handset Manufacturers
     7.6 Chip Manufacturers
     7.7 Mobile Video
     7.8 Network Equipment Vendors
     7.9 Mobile Advertising
     7.10 Quadruple-Pay Services
8. Roadblocks
     8.1 Spectrum Availability
     8.2 Infrastructure Cost
     8.3 Content & Handset Availability
     8.4 Service Pricing
     8.5 Competing Standards

List of Figures:

Figure 3-1: Global - Mobile Penetration in Major Markets (%), 2006 & 2012F
Figure 3-2: Global - Multiple Mobile TV Opportunities for Business Partners
Figure 3-3: Global - 3G Subscribers (in Million), 2005-2007
Figure 3-4: Global - Forecast for 3G Subscribers (in Million), 2008-2010
Figure 3-5: Global - Forecast for 3G Subscribers in Wireless Market (%), 2010
Figure 4-1: Global - Mobile TV Subscribers (in Million), 2006, 2007E & 2010F
Figure 4-2: Global - Mobile TV Subscribers by Technology (in Million), 2006, 2007E & 2010F
Figure 4-3: Global - Mobile TV Market (in Billion US$), 2006 & 2010F
Figure 4-4: Global - Mobile TV Market by Technology (in Billion US$), 2006 & 2010F
Figure 4-5: Global - Forecast for Mobile TV Market by Region (%), 2010
Figure 5-1: US - Forecast for Mobile TV Users (in Million), 2008 & 2010
Figure 5-2: US - Forecast for Mobile TV Market (in Billion US$), 2008 & 2010
Figure 5-3: France - Mobile TV Subscribers* by Operator (%), Dec 2007
Figure 5-4: France - Forecast for Mobile TV Subscribers (in Million), 2008 & 2011
Figure 5-5: France - VOD Market* (in Million Euro), 2006 & 2007
Figure 5-6: Germany - Forecast for Mobile TV Users (in Million), 2008 & 2012
Figure 5-7: Italy - Forecast for Mobile TV Users (in Million), 2008 & 2012
Figure 5-8: UK - Forecast for Mobile TV Market (in Million £), 2008-2011
Figure 5-9: South Korea - Mobile TV Subscribers by Standard (%), May 2007
Figure 5-10: South Korea - Mobile TV Subscribers by Standard (%), Feb 2008
Figure 5-11: South Korea - Forecast for Mobile TV Subscribers (in Million), 2008 & 2010
Figure 5-12: Mainland China - Forecast for Mobile TV Users (in Million), 2008-2010
Figure 5-13: Mainland China - Forecast for Mobile TV Market (in Billion RMB), 2008-2010
Figure 5-14: Malaysia - Mobile Video Services Market (in Million US$), 2007 & 2013F
Figure 5-15: Russia - Forecast for Mobile TV Subscribers (in Million), 2009 & 2012
Figure 5-16: Russia - Forecast for Mobile TV Market (in Million US$), 2009 & 2012
Figure 5-17: South Africa - Mobile TV Users* (in ‘000), Mar 2006 & Mar 2007
Figure 7-1: Global - Mobile Entertainment Market (in Billion US$), 2006 & 2011F
Figure 7-2: Global - Forecast for Mobile Infotainment by Region (%), 2006 to 2011
Figure 7-3: MEA - Mobile Entertainment by Category (in Million US$), 2007*-2012
Figure 7-4: Global - Accumulated Mobile TV Handsets Shipment (in Million Units), 2006 & 2007E
Figure 7-5: Global - Forecast for Accumulated Mobile TV Handsets Shipment (in Million Units), 2008-2011
Figure 7-6: Global - Forecast for Accumulated Mobile TV Handsets Shipment by Region (%), 2011
Figure 7-7: Asia-Pacific - Mobile Video Subscribers (in Million), 2007 & 2012F
Figure 7-8: Global - Mobile Video Market (in Billion US$), 2006 & 2011F
Figure 7-9: Global - Forecast for Mobile Ad Spending (in Billion US$), 2008 & 2013
Figure 7-10: Global - Forecast for Mobile Ad Spending by Region (in Million US$), 2008-2013
Figure 7-11: Emergence of Quadruple-Pay Services

List of Tables:

Table 2-1: Global - Standards for Mobile TV
Table 5-1: US - Mobile Video Market Statistics (Q1 2006 & Q1 2007)
Table 5-2: US - Mobile Data Consumer Recalled for Viewing Ads (%)