发布日期：2007年11月

摘要

Clothing And Footwear in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Executive summary

Local Brands Suffer Due to Imported Products

Local brand players perform well in the mid market segment with the advantages of local expertise and low production and transport costs. However, since the government removed the ban on low-priced Chinese imports, local players lost their cost advantage. International brands still lead sales in the high-end market, so despite steady market growth, local players face challenging conditions.

Diversified Branding, Strategy to Success

In views of the challenging market conditions, local players adopted a strategy of diversified brands to penetrate different market segments. Players market and distribute a variety of self-owned and international brands, which they can offer advantages of sales channel and market expertise.

Growing Importance of Distribution

Distribution is a key factor to success in a highly competitive market. Most players market products through different channels to increase their market share. Department stores and high street clothing and footwear shops are the major channels, with some large players establishing their own chain stores in major towns and cities. Alternative channels like the internet and TV shopping are also playing more important roles than before.

Casual Clothing and Footwear, the Format with Largest Sales

Influenced by the local dressing culture and customer lifestyles, casual clothing and footwear accounted for the largest share of sales in terms of product format. As there are few occasions for people to wear evening clothing and footwear, the market for these items will remain limited in the future.

Stable Future Growth

Taiwan's economic outlook remains positive. Consumption of clothing and footwear should therefore continue to see slow but steady growth in both volume and value terms over the forecast period. However, individual subsector performances will vary because of consumer lifestyles and fashion trends.

目录及图表

Table of contents

CLOTHING AND FOOTWEAR IN TAIWAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Local Brands Suffer Due to Imported Products

Diversified Branding, Strategy to Success

Growing Importance of Distribution

Casual Clothing and Footwear, the Format with Largest Sales

Stable Future Growth

KEY TRENDS AND DEVELOPMENTS

Mature Market with Stable Growth Outlook

Challenging Condition for Local Brands

Chain Store Development a Way to Increase Sales

Alternative Distribution Channels Play More Important Roles

MARKET DATA

Table 1 Sales of Clothing and Footwear by Sector: Volume 2001-2006

Table 2 Sales of Clothing and Footwear by Sector: Value 2001-2006

Table 3 Sales of Clothing and Footwear by Sector: % Volume Growth 2001-2006

Table 4 Sales of Clothing and Footwear by Sector: % Value Growth 2001-2006

Table 5 Clothing and Footwear Company Shares 2004-2006

Table 6 Clothing and Footwear Brand Shares 2004-2006

Table 7 Sales of Clothing and Footwear by Distribution Format: % Analysis 2001-2006

Table 8 Forecast Sales of Clothing and Footwear by Sector: Volume 2006-2011

Table 9 Forecast Sales of Clothing and Footwear by Sector: Value 2006-2011

Table 10 Forecast Sales of Clothing and Footwear by Sector: % Volume Growth 2006-2011

Table 11 Forecast Sales of Clothing and Footwear by Sector: % Value Growth 2006-2011

DEFINITIONS

Clothing

Footwear

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - TAIWAN

CARNIVAL INDUSTRIAL CORP - CLOTHING AND FOOTWEAR - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Carnival Industrial Corp: Key Facts

Summary 3 Carnival Industrial Corp: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 4 Carnival Industrial Corp: Competitive Position 2006

FAR EASTERN TEXTILE LTD - CLOTHING AND FOOTWEAR - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Far Eastern Textile Ltd: Key Facts

Summary 6 Far Eastern Textile Ltd: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 7 Far Eastern Textile Ltd : Production Statistics 2006

COMPETITIVE POSITIONING

Summary 8 Far Eastern Textile Ltd: Competitive Position 2006

LA NEW INTERNATIONAL CORP - CLOTHING AND FOOTWEAR - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 9 La New International Corp: Key Facts

Summary 10 La New International Corp: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 11 La New International Corp: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 12 La New International Corp: Competitive Position 2006

LES ENPHANTS CO LTD - CLOTHING AND FOOTWEAR - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Les Enphants Co Ltd: Key Facts

Summary 14 Les Enphants Co Ltd: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 15 Les Enphants Co Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 16 Les Enphants Co Ltd: Competitive Position 2006

MUNSIN GARMENT CORP - CLOTHING AND FOOTWEAR - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Munsin Garment Corp: Key Facts

Summary 18 Munsin Garment Corp: Operational Indicators 2004-2006

COMPANY BACKGROUND

PRODUCTION

Summary 19 Munsin Garment Corp: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 20 Munsin Garment Corp: Competitive Position 2006

CLOTHING IN TAIWAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 12 Sales of Clothing by Subsector: Volume 2001-2006

Table 13 Sales of Clothing by Subsector: Value 2001-2006

Table 14 Sales of Clothing by Subsector: % Volume Growth 2001-2006

Table 15 Sales of Clothing by Subsector: % Value Growth 2001-2006

Table 16 Sales of Men's Outerwear by Type 2001-2006

Table 17 Sales of Women's Outerwear by Type 2001-2006

Table 18 Sales of Childrenswear by Type 2001-2006

Table 19 Clothing Company Shares by Retail Value 2004-2006

Table 20 Clothing Brand Shares by Retail Value 2004-2006

Table 21 Sales of Clothing by Distribution Format: % Analysis 2001-2006

Table 22 Forecast Sales of Clothing by Subsector: Volume 2006-2011

Table 23 Forecast Sales of Clothing by Subsector: Value 2006-2011

Table 24 Forecast Sales of Clothing by Subsector: % Volume Growth 2006-2011

Table 25 Forecast Sales of Clothing by Subsector: % Value Growth 2006-2011

FOOTWEAR IN TAIWAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 26 Sales of Footwear by Subsector: Volume 2001-2006

Table 27 Sales of Footwear by Subsector: Value 2001-2006

Table 28 Sales of Footwear by Subsector: % Volume Growth 2001-2006

Table 29 Sales of Footwear by Subsector: % Value Growth 2001-2006

Table 30 Sales of Footwear by Type 2001-2006

Table 31 Footwear Company Shares by Retail Value 2004-2006

Table 32 Footwear Brand Shares by Retail Value 2004-2006

Table 33 Sales of Footwear by Distribution Format: % Analysis 2001-2006

Table 34 Forecast Sales of Footwear by Subsector: Volume 2006-2011

Table 35 Forecast Sales of Footwear by Subsector: Value 2006-2011

Table 36 Forecast Sales of Footwear by Subsector: % Volume Growth 2006-2011

Table 37 Forecast Sales of Footwear by Subsector: % Value Growth 2006-2011