发布日期：2008年3月
摘要
Financial Cards in Australia report establishes the size and structure of the market for ATMs, credit cards, debit cards, store cards and smart cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Executive summary
Australians love credit cards
The Australian market for payment cards has been unique throughout the last decade, in that credit cards have been more popular that debit cards. This is largely due to the major banks aggressively promoting the higher profit margin credit cards, largely through the establishment of rewards schemes, to an extent not seen in any other market. A slow-down in consumer confidence, rising interest rates and entry of the major banks into the schemed debit card market has seen the popularity of debit cards increase, with the number of debit transactions finally exceeding those of credit for the first time ever.
Visa no.1 but under pressure
Although by far the largest operator in Australia, Visa has faced challenges from market trends which have been better suited to its opponents rather than itself; the growth of the low rate segment, which has benefited MasterCard, and the restructuring of credit card rewards programs, which have benefited American Express. Visa has however countered this by being aggressive in its branching out to new segments such as pre-paid cards and schemed debit.
Bankcard fades away
Bankcard, Australia’s first mainstream credit card, after a decade of drifting into the background in the wake of Visa and MasterCard, has decided to call it a day. Although the biggest selling card in Australia, for a decade after its launch in 1974, it has increasingly become uncompetitive due to not being able to be used either on-line or overseas. Bankcard was eventually phased out in 2006.
On-line growth shakes up market
Although currently accounting for only a small proportion of transactions, on-line payments are experiencing rapid growth, and are having a widespread influence on the structure of the payment cards market. Card payment mechanisms shall thrive or demise depending on their suitability for the on-line environment, both in relation to access and their susceptibility to fraud. Bankcard has so far been phased out due to its incompatibility with on-line payments, and Australia’s EFTPOS debit system is at risk at sharing this fate. Schemed debit schemes and pre-paid cards shall however benefit from this shift to the on-line economy.
Slow start for smart cards
Australia, which relative to comparable markets has been slow to adopt smart cards, continues to experience teething problems, with transit systems continuously keen to trial the technology, but hesitant to commit to a large rollout. The low rates of fraud Australian banks have achieved using other methods, has led to a hesitation throughout the sector to make the expensive conversion to EMV standards. Momentum in the migration to smart cards is increasing however, largely due to fears that any further lags will turn Australia into a target for fraudsters.
目录及图表
Table of contents
FINANCIAL CARDS IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Australians love credit cards
Visa no.1 but under pressure
Bankcard fades away
On-line growth shakes up market
Slow start for smart cards
KEY TRENDS AND DEVELOPMENTS
Debit vs. Credit
Low rate market explodes
Rewards programs slashed
Australia still largely fraud-free
Australia lags when it comes to smart cards
OPERATING ENVIRONMENT
Consumer credit and lending
Issuer fraud
Acquirer fraud
E-commerce
M-commerce
ATM and POS terminals
Cash Withdrawal vs. Card purchase
Governmental regulation and legislation
MARKET INDICATORS
Table 1 Number of POS Terminals 2004-2007
Table 2 Number of ATMs 2004-2007
Table 3 Disposable Income 2002-2007
Table 4 Consumer Credit 2002-2007
Table 5 Value Lost to Fraud 2002-2007
MARKET DATA
Table 6 Financial Cards: Transactions 2002-2007
Table 7 Financial Cards: Value 2002-2007
Table 8 Financial Cards: Number of Cards in Circulation 2002-2007
Table 9 Financial Cards: Number of Accounts 2002-2007
Table 10 Domestic versus Foreign Spend 2007
Table 11 Card Expenditure by Sector 2007
Table 12 Card Expenditure by Location 2007
Table 13 Financial Cards: Number of Internet Transactions 2002-2007
Table 14 Financial Cards: Internet Transaction Value 2002-2007
Table 15 Financial Cards: Number of Cards by Issuer 2002-2006
Table 16 Financial Cards: Number of Cards by Operator 2002-2006
Table 17 Financial Cards: Point of Sale Transactions by Acquirer 2002-2006
Table 18 Financial Cards Forecast: Transactions 2007-2012
Table 19 Financial Cards Forecast: Value 2007-2012
Table 20 Financial Cards Forecast: Number of Cards in Circulation 2007-2012
Table 21 Financial Cards Forecast: Number of Internet Transactions 2007-2012
Table 22 Financial Cards Forecast: Internet Transaction Value 2007-2012
DEFINITIONS
Cards by Type
Cardholder Behaviour
Card Expenditure by Sector
Value Lost to Card Fraud
Consumer Credit
Market Background
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
AUSTRALIA & NEW ZEALAND BANKING GROUP LTD (ANZ) - FINANCIAL CARDS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Australia and New Zealand Banking Group Limited: Key Facts
Summary 3 Australia and New Zealand Banking Group Limited: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
BILL EXPRESS LTD - FINANCIAL CARDS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Bill Express Limited: Key Facts
Summary 5 Bill Express Limited: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
KEYCORP LTD - FINANCIAL CARDS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Keycorp Limited: Key Facts
Summary 7 Keycorp Limited: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
LEIGH MARDON GROUP PTY LTD - FINANCIAL CARDS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Leigh Mardon Group Pty Ltd: Key Facts
Summary 9 Leigh Mardon Group Pty Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
WESTPAC BANKING CORP LTD - FINANCIAL CARDS - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Westpac Banking Corporation: Key Facts
Summary 11 Westpac Banking Corporation: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
SMART CARDS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 23 Smart Cards Sector Performance: 2002-2007
Table 24 Smart Cards Sector Performance: % Growth 2002-2007
Table 25 Smart Cards: Memory Vs Microprocessor 2004-2007
Table 26 Smart Cards: Contact Vs Contactless 2004-2007
Table 27 Smart Cards: Forecast Sector Performance: 2007-2012
Table 28 Smart Cards: Forecast Sector Performance: % Growth 2007-2012
ATM TRANSACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 29 ATM Cards Sector Performance: 2002-2007
Table 30 ATM Cards Sector Performance: % Growth 2002-2007
Table 31 ATM Cards: Forecast Sector Performance: 2007-2012
Table 32 ATM Cards: Forecast Sector Performance: % Growth 2007-2012
DEBIT TRANSACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 33 Debit Cards Sector Performance: 2002-2007
Table 34 Debit Cards Sector Performance: % Growth 2002-2007
Table 35 Debit Cards: Number of Cards by Issuer 2002-2006
Table 36 Debit Cards: Number of cards by Operator 2002-2006
Table 37 Debit Cards Transactions by Acquirer 2002-2006
Table 38 Debit Cards Transaction Value by Operator 2002-2006
Table 39 Debit Cards: Forecast Sector Performance: 2007-2012
Table 40 Debit Cards: Forecast Sector Performance: % Growth 2007-2012
CREDIT CARD TRANSACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Credit Cards Sector Performance: 2002-2007
Table 42 Credit Cards Sector Performance: % Growth 2002-2007
Table 43 Personal Credit Cards Sector Performance: 2002-2007
Table 44 Personal Credit Cards Sector Performance: % Growth 2002-2007
Table 45 Corporate Credit Cards: Sector Performance: 2002-2007
Table 46 Corporate Credit Cards: Sector Performance: % Growth 2002-2007
Table 47 Credit Cards: Number of Cards by Issuer 2002-2006
Table 48 Credit Cards: Number of cards by Operator 2002-2006
Table 49 Credit Cards Transactions by Acquirer 2002-2006
Table 50 Credit Cards Transaction Value by Operator 2002-2006
Table 51 Personal Credit Cards Transactions by Acquirer 2002-2006
Table 52 Personal Credit Cards Transaction Value by Operator 2002-2006
Table 53 Corporate Credit Cards Transactions by Acquirer 2002-2006
Table 54 Corporate Credit Cards Transaction Value by Operator 2002-2006
Table 55 Credit Cards: Forecast Sector Performance: 2007-2012
Table 56 Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 57 Personal Credit Cards: Forecast Sector Performance: 2007-2012
Table 58 Personal Credit Cards: Forecast Sector Performance: % Growth 2007-2012
Table 59 Corporate Credit Cards: Forecast Sector Performance: 2007-2012
Table 60 Corporate Credit Cards: Forecast Sector Performance: % Growth 2007-2012
CHARGE CARD TRANSACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Charge Cards Sector Performance: 2002-2007
Table 62 Charge Cards Sector Performance: % Growth 2002-2007
Table 63 Personal Charge Cards Sector Performance: 2002-2007
Table 64 Personal Charge Cards Sector Performance: % Growth 2002-2007
Table 65 Corporate Charge Cards: Sector Performance: 2002-2007
Table 66 Corporate Charge Cards: Sector Performance: % Growth 2002-2007
Table 67 Charge Cards: Number of Cards by Issuer 2002-2006
Table 68 Charge Cards: Number of cards by Operator 2002-2006
Table 69 Charge Cards Transactions by Acquirer 2002-2006
Table 70 Charge Cards Transaction Value by Operator 2002-2006
Table 71 Personal Charge Cards Transactions by Acquirer 2002-2006
Table 72 Personal Charge Cards Transaction Value by Operator 2002-2006
Table 73 Corporate Charge Cards Transactions by Acquirer 2002-2006
Table 74 Corporate Charge Cards Transaction Value by Operator 2002-2006
Table 75 Charge Cards: Forecast Sector Performance: 2007-2012
Table 76 Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 77 Personal Charge Cards: Forecast Sector Performance: 2007-2012
Table 78 Personal Charge Cards: Forecast Sector Performance: % Growth 2007-2012
Table 79 Corporate Charge Cards: Forecast Sector Performance: 2007-2012
Table 80 Corporate Charge Cards: Forecast Sector Performance: % Growth 2007-2012
PRE-PAID CARD TRANSACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 81 Pre-paid Cards Sector Performance: 2002-2007
Table 82 Pre-paid Cards Sector Performance: % Growth 2002-2007
Table 83 Pre-paid Cards: Number of Cards by Issuer 2002-2006
Table 84 Pre-paid Cards: Number of cards by Operator 2002-2006
Table 85 Pre-paid Cards Transactions by Acquirer 2002-2006
Table 86 Pre-paid Cards Transaction Value by Operator 2002-2006
Table 87 Pre-paid Cards by Type 2004-2007
Table 88 Pre-paid Cards: Forecast Sector Performance: 2007-2012
Table 89 Pre-paid Cards: Forecast Sector Performance: % Growth 2007-2012
STORE CARD TRANSACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 90 Store Cards Sector Performance: 2002-2007
Table 91 Store Cards Sector Performance: % Growth 2002-2007
Table 92 Store Cards: Number of Cards by Issuer 2002-2006
Table 93 Store Cards Transactions by Acquirer 2002-2006
Table 94 Store Cards: Forecast Sector Performance: 2007-2012
Table 95 Store Cards: Forecast Sector Performance: % Growth 2007-2012