发布时间：2008.7

摘要

Introduction

The broadcast sector is evolving as consumers expect more from their TV offerings and on-demand services transform the method consumers obtain content. As service operators compete in an crowded marketplace, there is rising pressure on reducing churn to alternative networks. This report provides national DTV subscriber market sizes as well as forecasts for potential platform growth until 2012.

Scope

• Provides data on each major Western European digital broadcast market as well as the US.

• Highlights platform adoption split by digital cable, satellite, digital terrestrial television (DTT) and Internet protocol television (IPTV).

• Subscriber numbers for each service operator split by platform and national market.

Report Highlights

DTV adoption is expected to illustrate strong growth over the next 2-3 years as consumers demand enhanced service functionality including on-demand entertainment and bundled communications offerings.

A key driver in the transition to DTV services is the switch off of analog transmission in the US and Western Europe. With the US switch off (ASO) date mandated for February 17th 2009 and most Western European countries switching off transmission before the European 2012 deadline, the next 2-3 years will see significant increases in DTT consumers.

Reasons to Purchase

• Track key sector trends for digital television platforms.

• Obtain subscriber data on key service operators.

目录及图表

Overview	1
Catalyst	1
Summary	1
Key Messages	2
The digital television sector will grow strongly through to 2012	2
Digital cable and DTT platforms will experience the largest net additions from 2007 to 2012	2
Analog switch off is driving DTV adoption in Western Europe and the US	2
DTV household penetration will rise significantly in all key national markets	2
Table of Contents	3
Table of figures	4
Table of tables	4
Market Focus: Digital Television Adoption in Western Europe and the US	4
Digital television adoption in Western Europe and the US, 2007 - 2012e	4
Digital television adoption in Western Europe and the US specifics, 2007 - 2012e	4
Digital television adoption in Austria, 2007 - 2012e	6
Digital television adoption in Austria details, 2007 - 2012e	6
Digital television adoption in Austria households data, 2007 - 2012e	7
Digital television adoption in Belgium, 2007 - 2012e	8
Digital television adoption in Belgium details, 2007 - 2012e	8
Digital television adoption in Belgium details hosuehold data, 2007 - 2012e	9
Digital television adoption in Denmark, 2007 - 2012e	10
Digital television adoption in Denmark details, 2007 - 2012e	10
Digital television adoption in Denmark households data, 2007 - 2012e	11
Digital television adoption in Finland, 2007 - 2012e	12
Digital television adoption in Finland, 2007 - 2012e	12
Digital television adoption in Finland details, 2007 - 2012e	12
Digital television adoption in Finland households data, 2007 - 2012e	13
Digital television adoption in France, 2007 - 2012e	14
Digital television adoption in France details, 2007 - 2012e	14
Digital television adoption in France households data, 2007 - 2012e	15
Digital television adoption in Germany, 2007 - 2012e	16
Digital television adoption in Germany details, 2007 - 2012e	16
Digital television adoption in Germany households data, 2007 - 2012e	17
Digital television adoption in Italy, 2007 - 2012e	18
Digital television adoption in Italy details, 2007 - 2012e	18
Digital television adoption in the Netherlands, 2007 - 2012e	20
Digital television adoption in the Netherlands details, 2007 - 2012e	20
Digital television adoption in the Netherlands households data, 2007 - 2012e	21
Digital television adoption in Norway, 2007 - 2012e	22
Digital television adoption in Norway details, 2007 - 2012e	22
Digital television adoption in Norway households data, 2007 - 2012e	23
Digital television adoption in Portugal, 2007 - 2012e	24
Digital television adoption in Portugal details, 2007 - 2012e	24
Digital television adoption in Portugal households data, 2007 - 2012e	25
Digital television adoption in Spain, 2007 - 2012e	26
Digital television adoption in Spain details, 2007 - 2012e	26
Digital television adoption in Spain households data, 2007 - 2012e	27
Digital television adoption in Sweden, 2007 - 2012e	28
Digital television adoption in Sweden, 2007 - 2012e	28
Digital television adoption in Sweden households data, 2007 - 2012e	29
Digital television adoption in Switzerland, 2007 - 2012e	30
Digital television adoption in Switzerland details, 2007 - 2012e	30
Digital television adoption in Switzerland household data, 2007 - 2012e	31
Digital television adoption in the United Kingdom, 2007 - 2012e	32
Digital television adoption in the United Kingdom details, 2007 - 2012e	32
Digital television adoption in the United Kingdom household data, 2007 - 2012e	33
Digital television adoption in the US, 2007 - 2012e	34
Digital television adoption in the US details, 2007 - 2012e	34
Digital television adoption in the US household d ata, 2007 - 2012e	35
Digital television adoption in Western Europe, 2007 - 2012e	36
Digital television adoption in Western Europe, 2007 - 2012e	36
Digital television adoption in Western Europe specifics, 2007 - 2012e	36
APPENDIX	37
Definitions	37
Methodology	37
Further reading	37
Ask the analyst	37
Datamonitor consulting	38
Disclaimer	38
List of Tables
Table 1: Digital television adoption in Western Europe and the US by platform 2007 - 2012e	5
Table 2: Digital television adoption in Austria by platform, 2007 - 2012e	6
Table 3: Digital television adoption in Austria by company, 2007 - 2012e	7
Table 4: Digital television adoption in Austria households data, 2007 - 2012e	7
Table 5: Digital television adoption in Belgium by platform, 2007 - 2012e	8
Table 6: Digital television adoption in Belgium details by company, 2007 - 2012e	9
Table 7: Digital television adoption in Belgium details hosuehold data, 2007 - 2012e	9
Table 8: Digital television adoption in Denmark by platform, 2007 - 2012e	10
Table 9: Digital television adoption in Denmark by company, 2007 - 2012e	11
Table 10: Digital television adoption in Denmark households data, 2007 - 2012e	11
Table 11: Digital television adoption in Finland by platform, 2007 - 2012e	12
Table 12: Digital television adoption in Finland by company, 2007 - 2012e	13
Table 13: Digital television adoption in Finland households data, 2007 - 2012e	13
Table 14: Digital television adoption in France by platform, 2007 - 2012e	14
Table 15: Digital television adoption in France by company, 2007 - 2012e	15
Table 16: Digital television adoption in France households data, 2007 - 2012e	15
Table 17: Digital television adoption in Germany by platform, 2007 - 2012e	16
Table 18: Digital television adoption in Germany by company, 2007 - 2012e	17
Table 19: Digital television adoption in Germany households data, 2007 - 2012e	17
Table 20: Digital television adoption in Italy by platform, 2007 - 2012e	18
Table 21: Digital television adoption in Italy by platform, 2007 - 2012e	19
Table 22: Digital television adoption in Italy households data, 2007 - 2012e	19
Table 23: Digital television adoption in the Netherlands by platform, 2007 - 2012e	20
Table 24: Digital television adoption in the Netherlands by company, 2007 - 2012e	21
Table 25: Digital television adoption in the Netherlands households data, 2007 - 2012e	21
Table 26: Digital television adoption in Norway by platform, 2007 - 2012e	22
Table 27: Digital television adoption in Norway by company, 2007 - 2012e	23
Table 28: Digital television adoption in Norway households data, 2007 - 2012e	23
Table 29: Digital television adoption in Portugal by platform, 2007 - 2012e	24
Table 30: Digital television adoption in Portugal by company, 2007 - 2012e	25
Table 31: Digital television adoption in Portugal households data, 2007 - 2012e	25
Table 32: Digital television adoption in Spain by platform, 2007 - 2012e	26
Table 33: Digital television adoption in Spain by company, 2007 - 2012e	27
Table 34: Digital television adoption in Spain households data, 2007 - 2012e	27
Table 35: Digital television adoption in Sweden by platform, 2007 - 2012e	28
Table 36: Digital television adoption in Sweden by company, 2007 - 2012e	29
Table 37: Digital television adoption in Sweden households data, 2007 - 2012e	29
Table 38: Digital television adoption in Switzerland by platform, 2007 - 2012e	30
Table 39: Digital television adoption in Switzerland by company, 2007 - 2012e	31
Table 40: Digital television adoption in Switzerland household data, 2007 - 2012e	31
Table 41: Digital television adoption in the United Kingdom by platform, 2007 - 2012e	32
Table 42: Digital television adoption in the United Kingdom by company, 2007 - 2012e	33
Table 43: Digital television adoption in the United Kingdom household data, 2007 - 2012e	33
Table 44: Digital television adoption in the US by platform, 2007 - 2012e	34
Table 45: Digital television adoption in the US by company, 2007 - 2012e	35
Table 46: Digital television adoption in the US household d ata, 2007 - 2012e	35
Table 47: Digital television adoption in Western Europe by platform, 2007 - 2012e	36
List of Figures
Figure 1: Digital television adoption in Western Europe and the US, 2007 - 2012e	4
Figure 2: Digital television adoption in Austria, 2007 - 2012e	6
Figure 3: Digital television adoption in Belgium, 2007 - 2012e	8
Figure 4: Digital television adoption in Denmark, 2007 - 2012e	10
Figure 5: Digital television adoption in Finland, 2007 - 2012e	12
Figure 6: Digital television adoption in France, 2007 - 2012e	14
Figure 7: Digital television adoption in Germany, 2007 - 2012e	16
Figure 8: Digital television adoption in Italy, 2007 - 2012e	18
Figure 9: Digital television adoption in the Netherlands, 2007 - 2012e	20
Figure 10: Digital television adoption in Norway, 2007 - 2012e	22
Figure 11: Digital television adoption in Portugal, 2007 - 2012e	24
Figure 12: Digital television adoption in Spain, 2007 - 2012e	26
Figure 13: Digital television adoption in Sweden, 2007 - 2012e	28
Figure 14: Digital television adoption in Switzerland, 2007 - 2012e	30
Figure 15: Digital television adoption in the United Kingdom, 2007 - 2012e	32
Figure 16: Digital television adoption in the US, 2007 - 2012e	34
Figure 17: Digital television adoption in Western Europe, 2007 - 2012e	36