发布日期：2008年4月
摘要
Product coverage
Beer; Cider/perry; RTDs/High-strength premixes; Spirits; Wine
Executive summary
2007 is a Comeback Year for Alcoholic Drinks
The consumption of alcoholic drinks in Philippines in 2007 recorded dynamic volume growth. This growth was an optimistic pointer for manufacturers, after the slow volume growth in 2006 that was due to the increase in VAT. Although excise tax was further increased in 2007, it did not deter Philippine consumer consumption. This was due to several factors, such as improved economy, and it was also election year.
Spirits and Beer Promotion Boosts Overall Growth in Alcoholic Drinks
Beer and spirits were the largest contributors in alcoholic drinks in Philippines in 2007. Key manufacturers, such as San Miguel Corp, Tanduay Distillers Inc and Emperador Distillers Inc, promoted aggressively to entice increased drinking by Philippine consumers. There was a clear push to shift consumers from one type of drink to another, such as spirits against beer or brandy against gin, where drinks' consumption was relatively mature. On the other hand, the promotions of wine and RTDs/High-strength were relatively quiet compared to those for spirits and beer.
Smaller Domestic Companies Gain Prominence
San Miguel Corp continued to be the leading player and the key manufacturer in 2007. It was the organisation that other smaller and emerging brewers and distillers were trying to topple. Smaller domestic companies, such as Emperador Distillers – a subsidiary of Consolidated Distillers of the Far East Inc – was notably successful in its bid to increase its position in alcoholic drinks in Philippines. This was due to its improved marketing strategy and enhanced product offering.
Traditional Channels Remain the Chief Conduits of Distribution
With domestic beer and spirits remaining the dominant alcoholic drinks of choice in Philippines in 2007, sari-sari stores and independent food stores continued to be the preferred channels as points of purchase. Their importance was exceptionally pronounced in the suburbs and rural areas where there was absence of widespread presence of modern retailers such as supermarkets/hypermarkets. On the other hand, alternative channels such as specialists gained visibility over the review period. This was due to their efforts to expand their reach to smaller cities in Philippines.
Alcoholic Drinks Expected to Be Positive over the Forecast Period
Despite the current uncertain outlook for the Philippines' economy, consumption and sales of alcoholic drinks are projected to expand positively over the forecast period. With increasing disposable incomes, a young demographic population will evolve. This, together with the emerging influence of Western drinking and pub culture, will collectively act to positively increase alcoholic drinks in the country. In terms of types of alcoholic drinks, beer and spirits will continue to comprise the largest volumes. Wine and RTDs/High-strength premixes, however, will lead the volume growth charge.
目录及图表
Table of contents
ALCOHOLIC DRINKS IN THE PHILIPPINES : MARKET INSIGHT
EXECUTIVE SUMMARY
2007 is a Comeback Year for Alcoholic Drinks
Spirits and Beer Promotion Boosts Overall Growth in Alcoholic Drinks
Smaller Domestic Companies Gain Prominence
Traditional Channels Remain the Chief Conduits of Distribution
Alcoholic Drinks Expected to Be Positive over the Forecast Period
KEY TRENDS AND DEVELOPMENTS
Younger Generation Is the New Star of Consumers
Modern Retailers Are Continuously Expanding
Female Drinkers Boost Sales of 'Lighter' Alcoholic Drinks
Domestic Companies Remain Strong Leaders in Alcoholic Drinks
'Sin Tax' Increases As Planned in 2007
Specialist Retailers
Summary 1 Leading Specialist Retailers 2006
Market Merger and Acquisition Activity
MARKET BACKGROUND
Legislation
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 1 Taxation and Duty Levies on Domestically Produced Beer Brand 2007
Table 2 Taxation and Duty Levies on Imported Beer Brand 2007
Table 3 Taxation and Duty Levies on Imported Wine Brand 2007
Table 4 Taxation and Duty Levies on Domestically Produced Spirits Brand 2007
Table 5 Taxation and Duty Levies on Imported Spirits Brand 2007
Table 6 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 7 Selling Margin of a Typical Domestically Produced Beer Brand 2007 – San Miguel Pale Pilsen
Table 8 Selling Margin of a Typical Imported Wine Brand 2007 – Carlo Rossi
Table 9 Selling Margin of a Typical Imported Spirits Brand 2007 – J&B
Table 10 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 – Ginebra San Miguel Premium
OPERATING ENVIRONMENT
MARKET INDICATORS
Table 11 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
MARKET DATA
Table 12 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 14 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 15 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2007
Table 17 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2007
Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2007
Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2007
Table 20 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 21 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 22 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 23 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 24 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 25 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 26 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
DEFINITIONS
Summary 3 Research Sources
LOCAL COMPANY PROFILES - PHILIPPINES
ASIA BREWERY INC - ALCOHOLIC DRINKS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Asia Brewery Inc: Key Facts
Summary 5 Asia Brewery Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Asia Brewery Inc: Competitive Position 2006
DESTILERíA LIMTUACO & CO INC - ALCOHOLIC DRINKS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Destilería Limtuaco & Co Inc: Key Facts
Summary 8 Destilería Limtuaco & Co Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Destilería Limtuaco & Co Inc: Competitive Position 2006
EMPERADOR DISTILLERS INC - ALCOHOLIC DRINKS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Emperador Distillers Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Emperador Distillers Inc: Competitive Position 2006
PREMIER WINE & SPIRITS INC - ALCOHOLIC DRINKS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Premier Wine & Spirits Inc: Key Facts
Summary 13 Premier Wine & Spirits Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Premier Wine & Spirits Inc: Competitive Position 2006
TANDUAY DISTILLERS INC - ALCOHOLIC DRINKS - PHILIPPINES
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Tanduay Distillers Inc: Key Facts
Summary 16 Tanduay Distillers Inc: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 17 Tanduay Distillers Inc: Competitive Position 2006
BEER IN THE PHILIPPINES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Lager Price Band Methodology
Summary 18 Lager by Price Band 2007
SECTOR DATA
Table 27 Sales of Beer by Subsector: Total Volume 2002-2007
Table 28 Sales of Beer by Subsector: Total Value 2002-2007
Table 29 Sales of Beer by Subsector: % Total Volume Growth 2002-2007
Table 30 Sales of Beer by Subsector: % Total Value Growth 2002-2007
Table 31 Sales of Beer by On-trade vs Off-trade Split: Volume 2002-2007
Table 32 Sales of Beer by On-trade vs Off-trade Split: Value 2002-2007
Table 33 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2002-2007
Table 34 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2002-2007
Table 35 Beer: Production, Imports and Exports: Total Volume 2001-2006
Table 36 Beer Exports by Country of Destination: Total Volume 2001-2006
Table 37 Beer Exports by Country of Destination: Total Value 2001-2006
Table 38 Beer Imports by Country of Origin: Total Volume 2001-2006
Table 39 Beer Imports by Country of Origin: Total Value 2001-2006
Table 40 Company Shares of Beer by National Brand Owner 2002-2006
Table 41 Company Shares of Beer by Global Brand Owner 2002-2006
Table 42 Brand Shares of Beer 2003-2006
Table 43 Forecast Sales of Beer by Subsector: Total Volume 2007-2012
Table 44 Forecast Sales of Beer by Subsector: Total Value 2007-2012
Table 45 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012
Table 46 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012
CIDER/PERRY IN THE PHILIPPINES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
PROSPECTS
SECTOR DATA
Table 47 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006
RTDS/HIGH-STRENGTH PREMIXES IN THE PHILIPPINES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007
Table 49 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007
Table 50 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007
Table 51 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007
Table 52 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007
Table 53 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007
Table 54 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007
Table 55 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007
Table 56 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006
Table 57 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006
Table 58 Brand Shares of RTDS/High-strength Premixes 2003-2006
Table 59 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012
Table 60 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012
Table 61 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012
Table 62 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012
WINE IN THE PHILIPPINES
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Sales of Wine by Subsector: Total Volume 2002-2007
Table 64 Sales of Wine by Subsector: Total Value 2002-2007
Table 65 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 66 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 67 Sales of Wine by On-trade vs Off-trade Split: Volume 2002-2007
Table 68 Sales of Wine by On-trade vs Off-trade Split: Value 2002-2007
Table 69 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2002-2007
Table 70 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2002-2007
Table 71 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 72 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 73 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 74 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 75 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 76 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 77 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 78 Sales of Still Red Wine by Quality Classification 2002-2007
Table 79 Sales of Still White Wine by Quality Classification 2002-2007
Table 80 Sales of Still Rosé Wine by Quality Classification 2002-2007
Table 81 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 82 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 83 Wine Exports by Country of Destination: Total Value 2001-2006
Table 84 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 85 Wine Imports by Country of Origin: Total Value 2001-2006
Table 86 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 87 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 88 Brand Shares of Still Light Grape Wine 2003-2006
Table 89 Company Shares of Champagne by National Brand Owner 2003-2006
Table 90 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 91 Brand Shares of Champagne 2003-2006
Table 92 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 93 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 94 Brand Shares of Other Sparkling Wine 2003-2006
Table 95 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 96 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 97 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 98 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 99 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 100 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 101 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012
SPIRITS IN THE PHILIPPINES
HEADLINES
TRENDS
PRODUCTION, IMPORTS AND EXPORTS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR BACKGROUND
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Summary 19 Benchmark Brands – Philippines
Vodka Dominated by Cheap Domestic Brands
Gin Giant Ginebra San Miguel Dictates Price
Other Blended Scotch Whisky
SECTOR DATA
Table 102 Sales of Spirits by Subsector: Total Volume 2002-2007
Table 103 Sales of Spirits by Subsector: Total Value 2002-2007
Table 104 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007
Table 105 Sales of Spirits by Subsector: % Total Value Growth 2002-2007
Table 106 Sales of Spirits by On-trade vs Off-trade Split: Volume 2002-2007
Table 107 Sales of Spirits by On-trade vs Off-trade Split: Value 2002-2007
Table 108 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2002-2007
Table 109 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2002-2007
Table 110 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007
Table 111 Sales of Gin by Premium/Super-premium Split 2004-2007
Table 112 Sales of Vodka by Premium/Super-premium Split 2004-2007
Table 113 Sales of Flavoured vs Non-flavoured Vodka 2004-2007
Table 114 Spirits Production, Imports and Exports: Total Volume 2001-2006
Table 115 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006
Table 116 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006
Table 117 Vodka Production, Imports and Exports: Total Volume 2001-2006
Table 118 Gin Production, Imports and Exports: Total Volume 2001-2006
Table 119 Rum Production, Imports and Exports: Total Volume 2001-2006
Table 120 Liqueurs Production: Total Volume 2001-2006
Table 121 Other Spirits Production: Total Volume 2001-2006
Table 122 Company Shares of Spirits by National Brand Owner 2002-2006
Table 123 Company Shares of Spirits by Global Brand Owner 2002-2006
Table 124 Brand Shares of Spirits 2003-2006
Table 125 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012
Table 126 Forecast Sales of Spirits by Subsector: Total Value 2007-2012
Table 127 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012
Table 128 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012