发布时间：2008.7

摘要

This report examines how Internet service players are leveraging the Internet infrastructure to deliver new performing services. It analyses the datacenter strategies of Internet giants extending their offering to third parties, the external innovation allowed by APIs and mashups, the evolution of the CDN and P2P markets enabling demanding services for smaller web players and the first reactions of telcos to the increasing traffic. 
 Key Questions
 
• How do Internet players optimize their web architecture?

• What are the challenges at the infrastructure levels around new Web 2.0 services?

• Why is infrastructure a competitive advantage for Google and other players like Amazon?

• What will be the impacts of the Internet giants' cloud computing initiatives?

• What is really behind CDN and P2P offerings?

• How is the market for CDN and P2P services developing?

• How are telcos reacting to the evolution of traffic on the Internet? 

目录及图表

1 - Web architecture overview

1.1 Traditional architecture
• Server aspects - web, application, database, security
• Software aspects - LAMP, Microsoft stack, script languages, CMS, search
• Internal optimization - caching, compression, load balancing

1.2 New approaches for web architecture with Web 2.0
• Development tools - Ajax, Rich Internet Applications, widgets, wiki
• Distributed applications - RSS, APIs and mashups
• Social graph enablers - OpenID, OAuth, micro-formats, tagging, etc.
Case studies: eBay, Google Maps 

2 - Infrastructure initiatives from Web giants

2.1 Google model
• Specific platform - servers, GFS, MapReduce, BigTable
• Data centers - key metrics and deployment
• Network pipes - Unity, wireless
• New applications and cloud computing
• App Engine

2.2 Amazon model
• Data center strategy
• Amazon Web Services: offering, pricing, key metrics
Case study: GigaVox Media

2.3 Other players' approaches
Case studies: Yahoo!, Microsoft, Facebook, MySpace 

3 - Content Delivery Networks (CDN) and Peer-to-Peer (P2P)

3.1 Principles of solutions
• CDN infrastructure - caching, acceleration, etc.
• P2P infrastructure - pure P2P, hybrid P2P
• Applications and services using CDN and P2P - video, ecommerce, communications
Case studies: YouTube, Allociné, BBC iPlayer, Pixmania, SNCF, Skype

3.2 Market development
• Value proposition of CDN and P2P
• Pricing of CDN
• Market organization
• Market segmentation of customer needs
• Market trends - traffic type and volume, impact of video
• Market sizing and forecasts (worldwide)

3.3 Market players
• Overall market landscape for CDN and P2P - dominant players, investments, acquisitions
• Profiles of main players - Akamai, Limelight, Kontiki 

4 - Telco reactions and initiatives

4.1 Positioning on CDN
• Level 3 and AT&T deployments
• Other telcos reactions

4.2 Positioning on P2P
• Project P4P
• Project Cheetah
• Other collaboration with P2P players

4.3 Other reactions impacting the traffic
• Metered pricing - TimeWarner, AT&T
• Peering issues - Cogent, Neuf
• Throttling and traffic shapping - Comcast
Case studies: Tiscali, TeliaSonera, BT/Phorm