发布时间：2008.7

摘要

Countries covered: Hong Kong

This in-depth and exclusive country report on the Hong Kong beer market provides you with a comprehensive view of the latest developments and trends in the market.

The report gives you background and top-line beer market data, plus comprehensive sections covering: Segments - 2004-2008F, Brands - 2003-2007, Companies - 2003-2007, Distribution - 2004-2008F, Packaging - 2004-2008F.

The data includes both off- and on-premise channels. Domestic and international companies are profiled, and a strategic analysis of the market includes current trends. The report is compiled by an experienced "on-the-ground" industry analyst, who conducts face-to-face interviews with the key brewers plus leading companies in allied industries, distributors and retailers.

目录及图表

SECTION

Data Revisions Summary

Section A Text

Section B Market Overview

Section C Brewers

Section D Market Segments

Section E Brands

Section F Packaging

Section G Distribution

Section Z Market Parameters

Methodology

Product Definitions

Map

KEY TO SIGNS AND ABBREVIATIONS

F: Forecast

Blank (): Data not available or volume less than 0.05 million litres or zero

Note: Totals may not add due to rounding

Rtd: Ready-to-drink

Horeca: Hotels, restaurants, catering

DOBs: Distributors' Own Brands

HOD: Home & Office Delivery

SECTION A - TEXT

EXECUTIVE SUMMARY

EMERGING TRENDS & NEW PRODUCT DEVELOPMENT

SWOT ANALYSIS

BEER MARKET TRENDS, 1998-2008F

OVERVIEW AND CURRENT MARKET TRENDS

Market Environment

The Consumer Palate

All Commercial Beverages

Beer Consumption

Outlook

Imports and Exports

Segmentation

Brands

DOBs/DOB Producers

Industry Structure

Brewers

Market Valuation & Pricing

Distribution

Packaging

New Product Activity

Legislation and Taxation

Selected Consumer Beer Prices: Off-Premise, 2006-2008

Selected Consumer Beer Prices: On-Premise, 2006-2008

Taxation Base

Legal Controls on Beer

Tax Burden on Beer @ 5% Abv, 2007

SECTION B - MARKET OVERVIEW

Table B.0.1 - Commercial Beverage Consumption Per Capita - Litres per Capita, 1998-2008F

Table B.0.2 - Commercial Beverage Consumption Per Capita - % Share, 1998-2008F

Table B.0.3 - Commercial Beverage Consumption Per Capita - Growth, 1998-2008F

Table B.0.4 - Commercial Beverage Consumption - Million Litres, 1998-2008F

Table B.1.1 - Alcoholic Beverage Consumption Per Capita - Litres of Pure Alcohol (LPA) Per Capita, 1998-2008F

Table B.1.2 - Alcoholic Beverage Consumption Per Capita - Litres of Pure Alcohol (LPA) - % Share, 1998-2008F

Table B.1.3 - Alcoholic Beverage Consumption Per Capita - Litres of Pure Alcohol (LPA) - Growth, 1998-2008F

Table B.2.1 - Beer Production, Foreign Trade & Apparent Consumption, 1998-2008F

Table B.2.2 - Beer Production, Foreign Trade & Apparent Consumption - Growth, 1998-2008F

Table B.2.3 - Consumption of NAMBs, FABs and Cider, 2003-2007

Table B.3.1 - Beer Imports by Main Country, 2003-2007

Table B.3.2 - Beer Exports by Main Country, 2003-2007

Table B.4.1 - Beer Market Valuation, 2006-2008F

SECTION C - BREWERS

Table C.1.1 - Leading Brewers/Importers, 2003-2007

SAN MIGUEL BREWERY (HK) LTD

San Miguel Brewery Hong Kong Principal Brand Volumes, 2003-2007

SMALLER BREWERS

Hong Kong SAR Brewing Co Ltd

SECTION D - MARKET SEGMENTS

Table D.1.1 - Beer Consumption by Type - Local Definition, 2004-2008F

Table D.2.1 - Beer Consumption by Type - Standard Price Segmentation, 2004-2008F

Table D.3.1 - Beer Consumption by Type - No and Low Alcohol Beer, 2004-2008F

Table D.4.1 - Beer Consumption by Type - Strong Beer, 2004-2008F

Table D.5.1 - Beer Consumption by Type - Speciality, 2004-2008F

Table D.6.1 - Beer Consumption by Type - Local, National, International, 2004-2008F

Beer Definitions by Type - Local Definition

Beer Definitions by Type - Standard Price Segmentation

Beer Definitions by Type - No and Low Alcohol Beer

Beer Definitions by Type - Strong Beer

Beer Definitions by Type - Speciality Beer

Beer Definitions by Type - Local, National and International

SECTION E - BRANDS

Table E.0.1 - Leading Beer Brands, 2003-2007

Table E.1.1 - Beer Brands by Local Definition, 2003-2007

Table E.2.1 - Beer Brands by Standard Price Segmentation, 2003-2007

Table E.3.1 - No and Low Alcohol Beer Brands, 2003-2007

Table E.4.1 - Strong Beer Brands, 2003-2007

Table E.5.1 - Speciality Beer Brands, 2003-2007

Table E.6.1 - Leading Imported Beer Brands, 2003-2007

Table E.6.2 - Leading Imported Beer Brands by Importer, 2003-2007

Table E.6.3 - Leading Imported Beer Brands by Country of Origin, 2003-2007

Table E.7.1 - Licensed Brand Owners and Licensees

Table E.7.2 - Licensed Beer Brands, 2003-2007

Table E.8.1 - Distributors' Own Brands

SECTION F - PACKAGING

Table F.1.1 - Beer Consumption by Pack Type/Size, 2004-2008F

SECTION G - DISTRIBUTION

Table G.1.1 - Beer Distribution by Channel: Off-Premise v On-Premise, 2004-2008F

Outlet Universe for Beer - Number / Numeric % Share, 2003-2007

Outlet Universe For Beer By Turnover - Value / % Share, 2003-2007

Leading Retail Groups for Beer, 2007

Leading Beer Importers, 2007

Trade Margin Build-Up Model, 2007

SECTION Z - MARKET PARAMETERS

Table Z.1.1 - Population Size and Growth, 1981-2011F

Table Z.1.2 - Population Age Structure, 1990-2010F

Table Z.1.4 - Economic Indicators, 1999-2009F

Table Z.1.6 - Average Monthly Temperatures (Hong Kong) 2003-2007