发布时间：2008.5

摘要

This report analyzes the worldwide markets for Outdoor Advertising in Millions of US$. The specific Modes/Formats analyzed are Billboards, Transit, Street Furniture, and Alternate/Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Annual forecasts are provided for the period of 2001 through 2015. The report profiles 259 companies including many key and niche players worldwide such as Adams Outdoor Advertising, AdSpace Networks, Inc., Captivate Network, Clear Channel Outdoor, Clear Media Limited, CBS Corporation, CBS Outdoor, CBS Outernet, Daktronics, Inc., DDI Signs, EPAMEDIA, EuroMedia Group S.A., Fairway Outdoor Advertising, JCDecaux Group, Lamar Advertising Company, MarketForward, Primedia Outdoor Pty Ltd., PRN Corporation, Planar Systems, Titan Outdoor Limited, Van Wagner Communications, and Zoom Media, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

目录及图表

 I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 5
 
     Study Reliability and Reporting Limitations.....I-1    
 
     Disclaimers.....I-2
Data Interpretation & Reporting Level.....I-2    
 
     Quantitative Techniques & Analytics.....I-3
Product Definitions and Scope of Study.....I-3
Billboards.....I-3    
 
     Electronic/Digital Billboards.....I-4
Transit Outdoor Advertising.....I-4
Street Furniture.....I-4    
 
     Alternate Forms of Outdoor Advertising.....I-5    
 
 II. EXECUTIVE SUMMARY 80
 
    1. Industry Overview.....II-1 3    
 
      Overview.....II-1 1
 
      Total Advertising Expenditure by Region ?A Recent Past, Current and Future
  Analysis.....II-2
Table 1: World Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-2 1 
 
      Table 2: World 10-Year Perspective for Total Advertising Expenditure by Geographic Region ?Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart).....II-3 1 
 
    2. Trends and Issues.....II-4 2  $200  
 
      Evolution of Outdoor Advertising.....II-4
Dynamic Digital Signage Comes of Age.....II-4 1
 
      The Role of Digital Printing in Outdoor Advertising.....II-5 1
 
    3. Segmental Overview.....II-6 10  $700  
 
      Two Major Forms ?Traditional and Non-Traditional.....II-6 1
 
      Outdoor Advertising by Mode/Format.....II-7
Billboards ?The Ubiquitous Format.....II-7 1
 
      Billboard Types.....II-8
Electronic/Digital Billboards.....II-8
Advantages of Digital Billboards vis-?vis Traditional Billboards.....II-8
6m x 4m Billboards.....II-8
48 Sheet Billboards.....II-8 1
 
      96 Sheet Billboards.....II-9
AD Lites.....II-9
Consumer Ads.....II-9
Spectacular Signs.....II-9
Airport Advertising.....II-9
Airport: External.....II-9
Airport: Internal.....II-9
PrimeMotion.....II-9 1
 
      Store Fascias.....II-10
Super Sixes.....II-10
Tactical Display Unit.....II-10
Objective of Billboards.....II-10
Text.....II-10
Color.....II-10
Font.....II-10 1
 
      Transit Outdoor Advertising.....II-11
Transit抯 Impact in Reaching a Wider Audience.....II-11
Mobile Advertising.....II-11
Bus Advertising.....II-11
Subway and Rail Displays.....II-11
Truckside Advertising.....II-11 1
 
      Taxi Advertising.....II-12
Vehicle Wrapped Advertising.....II-12
Street Furniture.....II-12
Appeal of Street Furniture Advertising.....II-12
Some Forms of Street Furniture.....II-12
Bicycle Racks.....II-12 1
 
      Bus Benches.....II-13
Bus Shelters.....II-13
Telephone and Information Kiosks.....II-13
In-Store Displays.....II-13
Convenience Store Displays.....II-13
Displays on Parking Structures.....II-13
Shopping Mall Displays.....II-13
Newsstand and News Rack Displays.....II-13
Alternate Forms of Outdoor Advertising.....II-13 1
 
      Nothing Airy about Hot Air Balloons.....II-14
Alternate Outdoor Advertising Formats ? A Sneak Preview.....II-14
Airport Displays.....II-14
Airborne Displays.....II-14
Stadiums and Arenas.....II-14
Commercial Restrooms.....II-14
Dry Cleaning Hangers and Shopping Bags.....II-14 1
 
      Digital Video Screens.....II-15
Competitive Analysis.....II-15
Table 3: Leading Players in the Global Outdoor Advertising Market for 2004, 2005 and 2006: Percentage Breakdown of Revenues for Clear Channel, JC Decaux, CBS Outdoor, Lamar, Stroer DSM + DERG, Affichage Holding, Metrobus, Maiden, AWK, News Outdoor, Cemusa, Wall, Van Wagner, Pattison and Others (includes corresponding Graph/Chart).....II-15 1 
 
    4. Product/Service Launches.....II-16 4    
 
      Daktronics Launches DAKTicker?Display Product.....II-16
Zoom Starts New Digital Billboard Network.....II-16
Captivate Network Introduces the Captivate Suburban Network?....II-16
Fairway Launches Digital Billboard.....II-16
Clear Channel Outdoor Installs Digital Billboard Across Four US States.....II-16 1
 
      Trans-Lux Installs Digital Billboard in Canada and the US.....II-17
Lamar Outdoor Launches New Digital Billboard.....II-17
Clear Channel Launches First Indoor Digital Billboard Network.....II-17
EPAMEDIA Introduces Novel Digital Advertising Format in Austria.....II-17
Clear Channel Launches Digital Billboard Networks in Milwaukee and Tampa.....II-17 1
 
      Made-U-Look Promotions Re-launches Outdoor Advertising Website.....II-18
Wall to Supply Street Furniture Products in Bulgaria.....II-18
Zoom Media Introduces Planning Tool, Zoom Recall?....II-18
CityVision Installs LED Screen in Moscow.....II-18
Diyar Outdoor Installs Additional Advertising Billboards in Iraq .....II-18 1
 
      Viacom Outdoor Introduces Bluetooth Supported Posters.....II-19
Daktronics, Inc. Develops ProStar Displays for Clear Channel Communications.....II-19 1
 
    5. Recent Industry Activity.....II-20 38 
 
      Highfields Raises Stake in Clear Channel.....II-20
UBS Buys Stake in Clear Channel.....II-20
Independent News & Media to Acquire Stake in Clear Channel Independent.....II-20
Times Media Group to Use Clear Channel Outdoor抯 Billboards.....II-20
Adspace Expands Partnership with CBL.....II-20
Adspace Mall Network Enters Minneapolis Market.....II-20 1
 
      Zoom to Acquire Alloy抯 InSite Advertising.....II-21
Entravision Communications to Sell Billboard Advertising Business.....II-21
Neo Advertising, Traffic Merge to Form Neo-Traffic.....II-21
Clear Channel Installs Largest Steaming Billboard In UK.....II-21
EPAMEDIA Pockets Megaboard Slovakia.....II-21
Lightscape Technologies to Set up JV in China.....II-21 1
 
      Jingwei to Acquire Red Flag.....II-22
MediaCorp Acquires Stake in Dahe Media.....II-22
CMG Enters MOU with Premium AG.....II-22
Laqshya Media Strikes Deal with GMR.....II-22
Str鰁r Media Acquires Stake in Malaysian Company.....II-22 1
 
      Interstate Pockets Magic Media抯 Outdoor Advertising Business.....II-23
Magic Media Acquires Nicol.....II-23
Magic Media Pockets Unisign Corp......II-23
UEM to Acquire Big Traffic.....II-23
Clear Channel to Install Digital Billboards for FBI.....II-23
Daktronics Renews Partnership with NACDA.....II-23
Daktronics Bags Orders for New Valo?OT Digital Billboards.....II-23
Zoom Expands Fitness Network.....II-23 1
 
      SignStorey Pockets Captive Audience.....II-24
CBS Acquires SignStorey.....II-24
Adspace Mall Network Forays into Detroit Market.....II-24
Adspace Mall Network Expands to North Carolina and Oregon.....II-24
Glimcher Strikes Deal with Adspace Networks.....II-24
Fairway Takes Over Abbott Sign.....II-24 1
 
      Clear Channel Partners with Las Vegas Monorail.....II-25
Titan Acquires Advertising Rights of Academy Bus.....II-25
News Outdoor Russia Acquires Five Russian Companies.....II-25
News Outdoor Russia Acquires Stake in Youth Advertising.....II-25
Epamedia Acquires Multireklam.....II-25
Big FM Sets up Outdoor Advertising Business.....II-25
Aisi Realty Acquires Kiev.....II-25 1
 
      GMT to Acquire Primesight.....II-26
Wo Kee Hong Acquires DOTV.....II-26
Xinhua Finance Media Pockets Convey Advertising.....II-26
Clear Channel Takes over Klass Advertising.....II-26
JCDecaux Creates JV in Kazakhstan.....II-26
CMG to Set up JV with Harbin Shengdong.....II-26 1
 
      EPAMEDIA Acquires BillboCity.....II-27
EPAMEDIA Takes over Croatian Firm.....II-27
CBS Outdoor to Acquire Haveco.....II-27
Outdoor Akzent Renamed Epamedia International.....II-27
JCDecaux & Wall Mull over Assets Swap and JV Agreement.....II-27 1
 
      Carroll Advertising Signs $1M Billboard Deal.....II-28
Blue Outdoor Secures Advertising Rights for Pyramid Malls.....II-28
CBS Forms New Business Division for Local Advertising.....II-28
Border Billboard Joins as Affiliate of SeeSaw Networks.....II-28
CBS/Decaux Wins Street Furniture Contract for California.....II-28 1
 
      Pittsburgh Steelers to Install Daktronics HD-X Display at Heinz Field.....II-29
EPAMEDIA Acquires Hungarian Major, Intermedia.....II-29
Affichage Holding to Expand Advertising Operations in Romania and Bulgaria.....II-29
JCDecaux Secures Two Long-Term Contracts for Strasbourg.....II-29 1
 
      JCDecaux, BT Payphones Ink Multi Year Agreement.....II-30
JCDecaux Wins Multi-Year Contract for Mulhouse and its Suburbs, East France.....II-30
JCDecaux Renews Street Furniture Contracts in Ile-de-France.....II-30
Adshel Wins Street Furniture Contract for Canberra.....II-30
Focus Media Enters Internet Advertising Media Through the Acquisition of
  Allyes.....II-30
Thomson & CGEN Join Hands for Outdoor Media Networks.....II-30 1
 
      IN&M Bids for Australian Major, APN.....II-31
Media Prima to Fully Own Big Tree.....II-31
JCDecaux Forms JV in Middle East.....II-31
JCDecaux Wins Contract from Besan鏾n.....II-31
Fairway Outdoor Buys Advertising Assets of Innovative Media.....II-31 1
 
      Clear Channel Outdoor Acquires US Outdoor Advertising Firm.....II-32
CBS Outdoors Acquires Transtop Minnesota.....II-32
Planar Systems Acquires Clarity Visual Systems.....II-32
Thomson Pockets Convergent Media Systems.....II-32
Clear Channel Outdoor Mounts Digital Billboard Network in Albuquerque.....II-32 1
 
      Clear Channel Outdoor, NAAC Conclude Alert Tests.....II-33
Clear Channel Pockets Advertising Contract for Seattle.....II-33
Wal-Mart Stores Rolls Out In-Store Media Network.....II-33
SignStorey, CBS Ally for In-Store Media Content.....II-33
Zoom Media Forms Alliance with Smart One Media.....II-33
Lamar Advertising to Buyback Shares.....II-33 1
 
      Clear Channel Communication Give its Consent for $26.7B Merger.....II-34
Clarity Visual Systems, AdSpace Networks Ink $3.8M Agreement.....II-34
AdSpace Networks Adds Seven New Markets.....II-34
Clear Channel Signs Bus Advertising Deal for Marin County, California.....II-34
Clear Channel Outdoors Pockets Bus Advertising Franchise for Phoenix City.....II-34 1
 
      Fairway Outdoor Advertising Enters the Chattanooga Market.....II-35
Clear Channel Outdoor Wins MCTS Contract for Bus Shelter/Transit Advertising.....II-35
Daktronics Expands Billboard Production Capacity.....II-35
NextMedia Alternative Inks Agreement with K-mart to Provide In-Store Ad
  Displays.....II-35
JCDecaux Sets Up Billboard Division in New York County.....II-35
Fairway Outdoor Advertising, Clear Channel Exchange Billboards.....II-35 1
 
      MCDecaux Secures 20-yr Contracts from Japanese Transport Companies.....II-36
Clear Channel Outdoor Ties Up With Mitsui to Foray Into Japan.....II-36
Clear Channel Japan Secures First Contract from Kawasaki.....II-36
Mitsui & Co, ADK & DNP Launch Comprehensive Retail-Media Solutions in Japan.....II-36
Titan Worldwide Acquires Maiden Outdoor Group in Ireland.....II-36 1
 
      epa!-Holding Consolidates Business to Create EPAMEDIA.....II-37
EPAMEDIA Wins Street Furniture Contract for Moldavian Capital.....II-37
Alma Atermon Plans to Enter Romanian Outdoor Advertising Market.....II-37
Wallstreet Fasadoch Trafikreklam AB Acquires Credo.....II-37
JCDecaux Lietuva, BBHB Agree on Strategic Co-operation.....II-37
JCDecaux Renews Advertising Contract with Seven Key Portuguese Airports.....II-37
JCDecaux Acquires Eastern European Major, MAG International.....II-37 1
 
      JCDecaux Forays Into Russian and Ukrainian Outdoor Advertising Markets.....II-38
News Outdoor, ST Development Ink Pact.....II-38
Barco, Prismaflex Sign Distribution Agreement for Out-of-home Advertising.....II-38
Clear Channel Outdoor, Cemusa Win Street Furniture and Billboard Contract.....II-38
Affichage Romania Acquires Romanian Billboard Network.....II-38
Multireklam Acquires Major Stake in Effect Media.....II-38 1
 
      Clear Channel Outdoor, Magink Introduce Digital-Ink Billboards in UK.....II-39
Viacom Outdoor Wins London Underground Advertising Contract.....II-39
Clear Channel Outdoor Secures Additional Contract in Rome.....II-39
JCDecaux Takes Over VVR-Berek from Berliner Verkehrsbetriebe.....II-39 1
 
      JCDecaux Secures Bus and Tramway Shelters Contract.....II-40
Viacom Outdoor Acquires Pass Affiches SAS.....II-40
JCDecaux Renews and Expands Contract with Cannes City.....II-40
JCDecaux SA Renews Billboard Contract for Nice City, France.....II-40
JCDecaux Renews Contract for Street Furniture with Auvergne.....II-40
JCDecaux Renews Street Furniture Contracts for Six French Municipalities.....II-40 1
 
      JCDecaux Renews Street Furniture Agreements in France.....II-41
Media Prima Berhad Acquires TRC, BTO, and UPD.....II-41
GIIR & Clear Channel Outdoor Ink Strategic Alliance.....II-41
JC Decaux Secures Street Furniture Contract in China.....II-41
Enjoy Media Acquires Major Stake in Chinese Exterior Advertising Firm, U&D.....II-41 1
 
      JCDecaux Barges into Central Asian Advertising Market.....II-42
TOM Group Forms Strategic Partnership with SPH.....II-42
Clear Media Acquires Street Furniture Ad Panels in China.....II-42
JC Decaux Secures Advertising Contract in New Delhi.....II-42
BMC Enters Into Agreement with CRCM.....II-42 1
 
      JC Decaux Renews Contract with Hong Kong International Airport.....II-43
Network Plans to Expand Street Furniture Business.....II-43
Barco Signs Contract with Emaar for LED Displays.....II-43
Diyar Outdoor Expands its Network to the Holy City Karbala.....II-43
Viacom Outdoor Latino Adopts the New Name 'CBS Outdoor Latino'.....II-43
Heatwave Develops 27,560 Mobile Billboards.....II-43 1
 
      Hewlett Packard Introduces New Technologies and Method for Outdoor Advertising.....II-44
Fairway Acquires Branch Office to Extend Services to Tennessee.....II-44
JCDecaux Acquires Allam Group.....II-44
Port of Oakland Signs Deals for More Ads on Bay Bridge Toll Plaza Billboards.....II-44 1
 
      China Media Group Selected as the Advertising Placement Agent by Beijing Ren
  Ren.....II-45
Clear Channel Outdoor Bags Street Furniture Contract from Cheshire County.....II-45
Metro Renews Contract with Clear Channel.....II-45 1
 
      Viacom Outdoor Receives FirstGroup Contract.....II-46
Viacom Outdoor Bags Aircoach Advertising Contract.....II-46
TA Associates Partners with Circle Graphics.....II-46
Nielsen Monitor-Plus Improves Outdoor Measurement Services.....II-46
Florida Commerce Adopts Mobile Billboard Concept.....II-46 1
 
      Craig Realty Group Acquires Billboard Video.....II-47
Viacom Agrees to Acquire 70% Stake in Magic Media.....II-47
Alliance Media Acquires Monier Outdoor Advertising.....II-47
Outdoor Akzent Acquires Stake in EuroMedia.....II-47 1
 
      Lamar Advertising Company Takes over Obie Media Corporation.....II-48
Clear Channel Sets Up a New Division.....II-48
JCDecaux Opens New Division, Open@JCDecaux.....II-48
Zoom Media Introduces BMS.net for Outdoor Advertising.....II-48 1
 
      OAAA Launches New Outdoor Creative Testing Software, Outdoor Drive.....II-49
Mobile Media Acquires Freight Media.....II-49
Clear Channel Wins ?50 Million Street Furniture Advertising Contract.....II-49 1
 
      Viacom Outdoor Introduces Digital Escalator Posters.....II-50
Enjoy Media Holdings Acquires 60% Stake in Tianhua.....II-50
Viacom Outdoor Extends the Advertising Contract of Italian Railways.....II-50
Viacom Outdoor Bags the Tyne & Wear Metro Advertising Contract.....II-50 1
 
      JSA Enters into JV Agreement with Gehua Group.....II-51
JSA Acquires MPIH and Texon International.....II-51
Bell Canada Partners With Sony & Convergent Media.....II-51
Clear Media Acquires 3000 Advertisement Panels in China.....II-51 1
 
      Fairway Takes Over Eagle Outdoor Advertising.....II-52
Clear Channel Acquires Medallion Taxi Media.....II-52
Advent International Acquires AVIP GROUP.....II-52
Billboard Video Takes Over MultiMedia Electronic Programmable Signs.....II-52 1
 
      Next Media Group Takes Over the Outdoor Advertising Assets of Myrtle Beach.....II-53
Clear Channel Billboards Wins Edinburgh City Council Ad Contract.....II-53
News Outdoor Russia Receives $65 million Credit from EBRD.....II-53
Adshel Wins Prudential Ad Contract.....II-53
Somerfield Awards Point of Sale Retail Advertising Contract to Adshel.....II-53 1
 
      Adshel Receives Guildford Street Furniture Advertising Contract.....II-54
Omnivex Software Wins Contract from Paramount Canada抯 Wonderland.....II-54
JCDecaux Takes Over Alma Quattro.....II-54 1
 
      Fairway Acquires Visual Outdoor.....II-55
Titan Outdoor Holdings Acquires New York Outdoor Advertising Assets of PNE
  Media.....II-55
Clear Channel Acquires E. K. Straas.....II-55
Clear Channel Billboards Wins Contract from Earls Court and Olympia.....II-55
Samsung America Signs Agreement with Billboard Video.....II-55 1
 
      Lamar Advertising Signs an Agreement with Clear Channel Outdoor.....II-56
Adshel Receives Street Furniture Contract from Coventry.....II-56
Omnivex Corporation Enters into Agreement with Anaheim Marriott Hotel.....II-56
Stroer Group Acquires Europlakat Polska.....II-56 1
 
      Infinity Broadcasting Corporation抯 Outdoor Advertising Divisions Merge.....II-57 1
 
    6. Focus on Select Players.....II-58 8  
 
      Adams Outdoor Advertising (USA).....II-58
AdSpace Networks, Inc (USA).....II-58
Captivate Network (USA).....II-58
Clear Channel Outdoor Inc. (USA).....II-58 1
 
      Clear Media Limited (China).....II-59
CBS Corporation (USA).....II-59
CBS Outdoor (UK).....II-59 1
 
      CBS Outernet (USA).....II-60
Daktronics, Inc. (USA).....II-60
DDI Signs (USA).....II-60 1
 
      EPAMEDIA (Austria).....II-61
EuroMedia Group S.A. (Romania).....II-61
Fairway Outdoor Advertising (USA).....II-61 1
 
      JCDecaux Group (France).....II-62
Lamar Advertising Company. (USA).....II-62 1
 
      MarketForward (USA).....II-63
Primedia Outdoor Pty Ltd. (South Africa).....II-63
PRN Corporation (USA).....II-63 1
 
      Planar Systems (USA).....II-64
Titan Outdoor Limited (Ireland).....II-64
Van Wagner Communications (USA).....II-64
Zoom Media, Inc (Canada).....II-64 2 $200
 
    7. Global Market Perspective.....II-66     
 
      Table 4: World Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-66 1 
 
      Table 5: World Long-term Projections for Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-67 1 
 
      Table 6: World 10-Year Perspective for Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-68 1 
 
      Table 7: World Recent Past, Current and Future Analysis for Billboard Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-69 1 
 
      Table 8: World Long-term Projections for Billboard Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-70 1 
 
      Table 9: World 10-Year Perspective for Billboard Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-71 1 
 
      Table 10: World Recent Past, Current and Future Analysis for Transit Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-72 1 
 
      Table 11: World Long-term Projections for Transit Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-73 1 
 
      Table 12: World 10-Year Perspective for Transit Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-74 1 
 
      Table 13: World Recent Past, Current and Future Analysis for Street Furniture Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-75 1 
 
      Table 14: World Long-term Projections for Street Furniture Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-76 1 
 
      Table 15: World 10-Year Perspective for Street Furniture Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-77 1 
 
      Table 16: World Recent Past, Current and Future Analysis for Alternate and Other Forms of Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia- Pacific (excluding Japan), Latin America and Middle East & Africa Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....II-78 1 
 
      Table 17: World Long-term Projections for Alternate and Other Forms of Outdoor Advertising by Geographic Region ?USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa Markets Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....II-79 1 
 
      Table 18: World 10-Year Perspective for Alternate and Other Forms of Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for USA, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Middle East & Africa for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....II-80 1 
 
 III. MARKET 191
 
    1. The United States.....III-1 36
 
      A. Market Analysis.....III-1
Current and Future Analysis.....III-1
Evolution of Outdoor Advertising in the US.....III-1
Outdoor Advertising - Regulatory Environment.....III-1 1 
 
      US Outdoor Billboard Industry ?Regulatory Constraints.....III-2
Digital Billboards: A Revolutionary Innovation in Outdoor Advertising.....III-2 1 
 
      An Overview of the Digital Signage Market in North America.....III-3
Factors Influencing the Market.....III-3 1 
 
      Digital Signage Networks.....III-4
Networks Funded by the Network Operator.....III-4 1 
 
      Network Funded by the Client.....III-5
Planning and Implementation of Digital Signage.....III-5
Digital Signage Applications.....III-5
Banking and Finance Industry.....III-5 1 
 
      Issues Relating to Digital Signage.....III-6
Digital Signage Software Markets in North America.....III-6
Various Competitive Factors.....III-6
Competition Levels.....III-6
Competitors.....III-6 1 
 
      Noteworthy Market Launches.....III-7
Significant Acquisitions.....III-7
North American Digital Signage Displays Market.....III-7
Various Competitive Factors.....III-7
Competition Levels.....III-7
Competitors.....III-7 1 
 
      Noteworthy Market Introductions.....III-8
Significant Acquisitions and Joint Ventures.....III-8
Major End-Users of Digital Signage Software and Displays.....III-8
Advertising Network Operators in the Digital Signage Markets of North
  America.....III-8
Various Competitive Factors.....III-8
Competition Levels.....III-8
Competitors.....III-8 1 
 
      Noteworthy Market Entries.....III-9
Significant Acquisitions.....III-9
Total Advertising Expenditure ?An Overview.....III-9
Table 19: US Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-9 1 
 
      Advertising Expenditure by Media.....III-10
Table 20: Leading Ad Spending Categories by Media in the US (2005 & 2006): Percentage Breakdown of Expenditure by Television Media (Network TV, Cable TV, Spot TV, Syndication ?national, Spanish Language TV), Magazine Media (Consumer Magazines, B2B Magazines, Sunday Magazines, Local Magazines, Spanish Language Magazines), Newspaper Media (Local Newspapers, National Newspapers, Spanish Language Newspaper), Radio Media (Local Radio, National Spot Radio, Network Radio), Internet Media, Outdoor Media, and Others (includes corresponding Graph/Chart).....III-10 1 
 
      Advertising Expenditure by Company.....III-11
Table 21: Leading Advertisers in the US (2005 & 2006): Total Ad Spending by Company - Procter & Gamble, General Motors, Time Warner, Verizon Communications, AT&T, Johnson & Johnson, Daimlerchrysler, Ford Motor, Walt Disney and News Corp (includes corresponding Graph/Chart).....III-11
Advertising Expenditure by Category.....III-11  1 
 
      Table 22: Leading Advertising Categories in the US (2005 & 2006): Total Ad Spending by Category - Auto (Domestic/Non-Domestic), Telecom, Financial Services, Misc Retail, Local Services & Amusements, Direct Response, Personal Care Products, Travel & Tourism and Pharmaceuticals (includes corresponding Graph/Chart).....III-12
Product/Service Launches.....III-12 3 
 
      Strategic Corporate Developments.....III-15 14
 
      Focus on Select US Players.....III-29 5 
 
      B. Market Analytics.....III-34
Table 23: US Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-34 1 
 
      Table 24: US Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-35

Table 25: US 10-Year Historic Review for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 1991 through 2000 (includes corresponding Graph/Chart).....III-35 1 
 
      Table 26: US 15-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years1998, 2008 and 2012 (includes corresponding Graph/Chart).....III-36 1 
 
    2. Canada.....III-37 4   
 
      A. Market Analysis.....III-37
Current and Future Analysis.....III-37
Total Ad Expenditure in Canada ?An Overview.....III-37
Table 27: Canadian Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-37
Product/Service Launch.....III-37 1 
 
      Strategic Corporate Developments.....III-38
Key Player.....III-38 1 
 
      B. Market Analytics.....III-39
Table 28: Canadian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-39 1 
 
      Table 29: Canadian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-40

Table 30: Canadian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-40 1 
 
    3. Japan.....III-41 3 
 
      A. Market Analysis.....III-41
Current and Future Analysis.....III-41
Total Japanese Ad Expenditure ?An Overview.....III-41
Table 31: Japanese Recent Past, Current and Future Analysis for Total Advertising Expenditure Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-41
Strategic Corporate Developments.....III-41 1 
 
      B. Market Analytics.....III-42
Table 32: Japanese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-42 1 
 
      Table 33: Japanese Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-43

Table 34: Japanese 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-43 1 
 
    4. Europe.....III-44 8  
 
      A. Market Analysis.....III-44
Current and Future Analysis.....III-44
Total Advertising Expenditure in Europe ? A Perspective.....III-44
Table 35: European Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region ?Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-44 1 
 
      Table 36: European 10-Year Perspective for Total Advertising Expenditure by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart).....III-45 1 
 
      B. Market Analytics.....III-46
Table 37: European Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region ?Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-46 1 
 
      Table 38: European Long-term Projections for Outdoor Advertising by Geographic Region ?Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe Independently Analyzed by Annual Expenditures in US$ Million for Years 2011 through 2015 (includes corresponding Graph/Chart).....III-47 1 
 
      Table 39: European Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-48 1 
 
      Table 40: European Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-49 1 
 
      Table 41: European 10-Year Perspective for Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Austria, Belgium, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, UK, Russia and Rest of Europe for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-50 1 
 
      Table 42: European 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-51 1 
 
    4a. Austria.....III-52 3  
 
      A. Market Analysis.....III-52
Current and Future Analysis.....III-52
Product Launch.....III-52
Strategic Corporate Developments.....III-52 1 
 
      EPAMEDIA 朅 Key Austrian Player.....III-53
B. Market Analytics.....III-53
Table 43: Austrian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-53 1 
 
      Table 44: Austrian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-54

Table 45: Austrian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-54 1 
 
    4b. Belgium.....III-55 2  
 
      A. Market Analysis.....III-55
Current and Future Analysis.....III-55
Strategic Corporate Development.....III-55
B. Market Analytics.....III-55
Table 46: Belgian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-55 1 
 
      Table 47: Belgian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditure in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-56

Table 48: Belgian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-56 1 
 
    4c. France.....III-57 5 
 
      A. Market Analysis.....III-57
Current and Future Analysis.....III-57
Strategic Corporate Developments.....III-57 2 
 
      JCDecaux Group ?A Key French Player.....III-59 1 
 
      B. Market Analytics.....III-60
Table 49: French Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-60

Table 50: French Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-60 1 
 
      Table 51: French 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-61 1 
 
    4d. Germany.....III-62 3  
 
      A. Market Analysis.....III-62
Current and Future Analysis.....III-62
German Outdoor Advertising Market ?An Overview.....III-62
Product Launches.....III-62 1 
 
      Strategic Corporate Development.....III-63
B. Market Analytics.....III-63
Table 52: German Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-63 1 
 
      Table 53: German Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-64

Table 54: German 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-64 1 
 
    4e. Greece.....III-65 2    
 
      A. Market Analysis.....III-65
Current and Future Analysis.....III-65
Strategic Corporate Development.....III-65
B. Market Analytics.....III-65
Table 55: Greek Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includescorresponding Graph/Chart).....III-65 1 
 
      Table 56: Greek Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-66

Table 57: Greek 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-66 1 
 
    4f. Hungary.....III-67 3  
 
      A. Market Analysis.....III-67
Current and Future Analysis.....III-67
Strategic Corporate Developments.....III-67 1 
 
      B. Market Analytics.....III-68
Table 58: Hungarian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-68 1 
 
      Table 59: Hungarian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-69

Table 60: Hungarian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-69 1 
 
    4g. Ireland.....III-70 3    
 
      A. Market Analysis.....III-70
Current and Future Analysis.....III-70
Strategic Corporate Developments.....III-70 1 
 
      B. Market Analytics.....III-71
Table 61: Irish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-71 1 
 
      Table 62: Irish Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-72

Table 63: Irish 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-72 1 
 
    4h. Italy.....III-73 3  
 
      A. Market Analysis.....III-73
Current and Future Analysis.....III-73
Strategic Corporate Developments.....III-73 1 
 
      B. Market Analytics.....III-74
Table 64: Italian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-74

Table 65: Italian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-74 1 
 
      Table 66: Italian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-75 1 
 
    4i. The Netherlands.....III-76 2    
 
      A. Market Analysis.....III-76
Current and Future Analysis.....III-76
Strategic Corporate Development.....III-76
B. Market Analytics.....III-76
Table 67: Dutch Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-76 1 
 
      Table 68: Dutch Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-77

Table 69: Dutch 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-77 1 
 
    4j. Norway.....III-78 2    
 
      A. Market Analysis.....III-78
Current and Future Analysis.....III-78
B. Market Analytics.....III-78
Table 70: Norwegian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-78 1 
 
      Table 71: Norwegian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-79

Table 72: Norwegian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-79 1 
 
    4k. Poland.....III-80 3  
 
      A. Market Analysis.....III-80
Current and Future Analysis.....III-80
Statistical Findings.....III-80
Table 73: Advertising Spends in Poland (2005): Percentage Breakdown of Ad Expenditure by Advertising Categories - Telecom, Entertainment and Culture, Retail, Food, Automotive/Transport and Others (includes corresponding Graph/Chart).....III-80
Strategic Corporate Development.....III-80 1 
 
      B. Market Analytics.....III-81
Table 74: Polish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-81

Table 75: Polish Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-81 1 
 
      Table 76: Polish 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-82 1 
 
    4l. Portugal.....III-83 2    
 
      A. Market Analysis.....III-83
Current and Future Analysis.....III-83
Strategic Corporate Development.....III-83
B. Market Analytics.....III-83
Table 77: Portuguese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-83 1 
 
      Table 78: Portuguese Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-84

Table 79: Portuguese 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-84 1 
 
    4m. Spain.....III-85 2    
 
      A. Market Analysis.....III-85
Current and Future Analysis.....III-85
Strategic Corporate Development.....III-85
B. Market Analytics.....III-85
Table 80: Spanish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-85 1 
 
      Table 81: Spanish Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-86

Table 82: Spanish 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-86 1 
 
    4n. Sweden.....III-87 2    
 
      A. Market Analysis.....III-87
Current and Future Analysis.....III-87
Strategic Corporate Development.....III-87
B. Market Analytics.....III-87
Table 83: Swedish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-87 1 
 
      Table 84: Swedish Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-88

Table 85: Swedish 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-88 1 
 
    4o. Switzerland.....III-89 2    
 
      A. Market Analysis.....III-89
Current and Future Analysis.....III-89
B. Market Analytics.....III-89
Table 86: Swiss Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-89 1 
 
      Table 87: Swiss Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-90

Table 88: Swiss 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-90 1 
 
    4p. The United Kingdom.....III-91 12  
 
      A. Market Analysis.....III-91
Current and Future Analysis.....III-91
Outdoor Media Market in the UK.....III-91
Market Sectors.....III-91
Roadside Sector.....III-91 1 
 
      Transport Sector.....III-92
Retail/PoS/Leisure.....III-92
Outdoor Advertising Market in Great Britain.....III-92
Leading Advertisers.....III-92
Leading Categories.....III-92
Market in 2004.....III-92
Market Share.....III-92 1 
 
      Leading Advertisers.....III-93
Leading Categories.....III-93
Postar.....III-93 1 
 
      Product/Service Launch.....III-94
Strategic Corporate Developments.....III-94 5 $375
 
      Key Players.....III-99 2 
 
      B. Market Analytics.....III-101
Table 89: UK Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-101 1 
 
      Table 90: UK Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-102

Table 91: UK 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-102 1 
 
    4q. Russia.....III-103 4    
 
      A. Market Analysis.....III-103
Current and Future Analysis.....III-103
Russian Outdoor Advertising Market ?An Overview.....III-103
Amendments to the Outdoor Advertising Law.....III-103
Product/Service Launch.....III-103 1 
 
      Strategic Corporate Developments.....III-104 1 
 
      B. Market Analytics.....III-105
Table 92: Russian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-105

Table 93: Russian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-105 1 
 
      Table 94: Russian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-106 1 
 
    4r. Rest of Europe.....III-107 6   
 
      A. Market Analysis.....III-107
Current and Future Analysis.....III-107
Table 95: Romanian Market for Outdoor Advertising in 2004: Percentage Breakdown of Billings by Company for Euromedia, News, Betacons, Efect, Churchill and Others (includes corresponding Graph/Chart).....III-107
Strategic Corporate Developments.....III-107 3 
 
      EuroMedia Group S.A. (Romania) ?A Key Player in Rest of Europe.....III-110 1 
 
      B. Market Analytics.....III-111
Table 96: Rest of Europe Recent Past, Current and Future Analysis for Outdoor Advertising by Mode / Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-111

Table 97: Rest of Europe Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-111 1 
 
      Table 98: Rest of Europe 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-112 1 
 
    5. Asia-Pacific.....III-113 7  0  
 
      A. Market Analysis.....III-113
Current and Future Analysis.....III-113
Total Advertising Expenditures in Asia-Pacific ? An Overview.....III-113
Table 99: Asia-Pacific Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region ?Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-113 1 
 
      Table 100: Asia-Pacific 10-Year Perspective for Total Advertising Expenditure by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart).....III-114 1 
 
      B. Market Analytics.....III-115
Table 101: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region ?Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-115 1 
 
      Table 102: Asia-Pacific Long-term Projections for Outdoor Advertising by Geographic Region ?Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-116 1 
 
      Table 103: Asia-Pacific Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-117

Table 104: Asia-Pacific Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-117 1 
 
      Table 105: Asia-Pacific 10-Year Perspective for Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-118 1 
 
      Table 106: Asia-Pacific 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-119 1 
 
    5a. Australia.....III-120 6   
 
      A. Market Analysis.....III-120
Current and Future Analysis.....III-120
Australia Unveils Initiatives to Encourage Outdoor Advertisements.....III-120 1 
 
      Benefits of Outdoor Medium.....III-121
Campaigns to Create Awareness About Outdoor Advertising.....III-121 1 
 
      Road Outdoor Audience Measurement System (ROAM).....III-122
Road Reader System.....III-122  1 
 
      Table 107: Leading Players in the Australian Outdoor Advertising Market for 2004, 2005 and 2006: Percentage Breakdown for APN Outdoor, Eyecorp, JC Decaux and Others (includes corresponding Graph/Chart).....III-123
Strategic Corporate Developments.....III-123 1 
 
      B. Market Analytics.....III-124
Table 108: Australian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-124

Table 109: Australian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-124 1 
 
      Table 110: Australian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-125 1 
 
    5b. China.....III-126 12  $625  
 
      A. Market Analysis.....III-126
Current and Future Analysis.....III-126
Chinese Outdoor Advertising Market ? An Overview.....III-126
Outdoor Advertisement Gaining Ground in China.....III-126 1 
 
      Largest Billboard in the World (2006).....III-127
China ?Third Leading Market for Outdoor Advertising.....III-127
Competitive Analysis.....III-127 1 
 
      Regulatory Issues (2004).....III-128
Shanghai, Beijing and Guangzhou Lead the Outdoor Advertising Market (2004).....III-128 2 
 
      Strategic Corporate Developments.....III-130 4 
 
      Clear Media Limited ?A Key Chinese Player.....III-134  1 
 
      Table 111: Leading Advertisers in the Chinese Outdoor Advertising Market in 2005: Percentage Breakdown for CMCC, China Telecom, China Unicom, Nokia, CNC, Uni-President, ICBC, Samsung, Tingyi and Agriculture Bank of China (includes corresponding Graph/Chart).....III-135

Table 112: Leading Players in the Chinese Outdoor Advertising Market for 2004, 2005 and 2006): Percentage Breakdown for Clear Media, Media Nation, Tom Outdoor, MPI, Focus Media and Others (includes corresponding Graph/Chart).....III-135 1 
 
      B. Market Analytics.....III-136
Table 113: Chinese Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-136

Table 114: Chinese Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-136 1 
 
      Table 115: Chinese 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-137 1 
 
    5c. Hong Kong.....III-138 3  
 
      A. Market Analysis.....III-138
Current and Future Analysis.....III-138
Outdoor Advertising Market Review: Hong Kong.....III-138
Strategic Corporate Developments.....III-138 1 
 
      B. Market Analytics.....III-139
Table 116: Hong Kong Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-139 1 
 
      Table 117: Hong Kong Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-140

Table 118: Hong Kong 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-140 1 
 
    5d. India.....III-141 3  
 
      A. Market Analysis.....III-141
Current and Future Analysis.....III-141
Outdoor Advertising Industry in India.....III-141
Ban on Tobacco Ads Give Fillip to Outdoor Ad Media in India.....III-141 1 
 
      Strategic Corporate Developments.....III-142
B. Market Analytics.....III-142
Table 119: Indian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-142 1 
 
      Table 120: Indian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-143

Table 121: Indian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-143 1 
 
    5e. Indonesia.....III-144 2    
 
      A. Market Analysis.....III-144
Current and Future Analysis.....III-144
B. Market Analytics.....III-144
Table 122: Indonesian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-144 1 
 
      Table 123: Indonesian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-145

Table 124: Indonesian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-145 1 
 
    5f. Malaysia.....III-146 3    
 
      A. Market Analysis.....III-146
Current and Future Analysis.....III-146
Strategic Corporate Developments.....III-146 1 
 
      B. Market Analytics.....III-147
Table 125: Malaysian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-147

Table 126: Malaysian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-147 1 
 
      Table 127: Malaysian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-148 1 
 
    5g. New Zealand.....III-149 2    
 
      A. Market Analysis.....III-149
Current and Future Analysis.....III-149
B. Market Analytics.....III-149
Table 128: New Zealand Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-149 1 
 
      Table 129: New Zealand Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-150

Table 130: New Zealand 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-150 1 
 
    5h. The Philippines.....III-151 2    
 
      A. Market Analysis.....III-151
Current and Future Analysis.....III-151
B. Market Analytics.....III-151
Table 131: Philippine Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-151 1 
 
      Table 132: Philippine Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-152

Table 133: Philippine 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-152 1 
 
    5i. Singapore.....III-153 2    
 
      A. Market Analysis.....III-153
Current and Future Analysis.....III-153
B. Market Analytics.....III-153
Table 134: Singaporean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-153 1 
 
      Table 135: Singaporean Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-154

Table 136: Singaporean 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-154 1 
 
    5j. South Korea.....III-155 2    
 
      A. Market Analysis.....III-155
Current and Future Analysis.....III-155
Strategic Corporate Development.....III-155
B. Market Analytics.....III-155
Table 137: South Korean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-155 1 
 
      Table 138: South Korean Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-156

Table 139: South Korean 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-156 1 
 
    5k. Thailand.....III-157 2    
 
      A. Market Analysis.....III-157
Current and Future Analysis.....III-157
B. Market Analytics.....III-157
Table 140: Thai Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-157 1 
 
      Table 141: Thai Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-158

Table 142: Thai 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-158 1 
 
    6. Latin America.....III-159 5   
 
      A. Market Analysis.....III-159
Current and Future Analysis.....III-159
Total Outdoor Advertising Expenditures in Latin America ?An Overview.....III-159
Table 143: Latin American Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region ?Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-159 1 
 
      Table 144: Latin American 10-Year Perspective for Total Advertising Expenditure by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Argentina, Brazil, Chile, Peru and Venezuela for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart).....III-160
Strategic Corporate Development.....III-160 1 
 
      B. Market Analytics.....III-161
Table 145: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region ?Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-161

Table 146: Latin American Long-term Projections for Outdoor Advertising by Geographic Region ?Argentina, Brazil, Chile, Peru and Venezuela Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-161 1 
 
      Table 147: Latin American Recent Past, Current and Future Analysis for Outdoor Advertising by Mode / Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-162

Table 148: Latin American Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-162 1 
 
      Table 149: Latin American 10-Year Perspective for Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Argentina, Brazil, Chile, Peru and Venezuela for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-163

Table 150: Latin American 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-163 1 
 
    6a. Argentina.....III-164 2    
 
      A. Market Analysis.....III-164
Current and Future Analysis.....III-164
B. Market Analytics.....III-164
Table 151: Argentinean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-164 1 
 
      Table 152: Argentinean Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-165

Table 153: Argentinean 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-165 1 
 
    6b. Brazil.....III-166 2    
 
      A. Market Analysis.....III-166
Current and Future Analysis.....III-166
B. Market Analytics.....III-166
Table 154: Brazilian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-166 1 
 
      Table 155: Brazilian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-167

Table 156: Brazilian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-167 1 
 
    6c. Chile.....III-168 2    
 
      A. Market Analysis.....III-168
Current and Future Analysis.....III-168
B. Market Analytics.....III-168
Table 157: Chilean Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/ Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-168 1 
 
      Table 158: Chilean Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-169

Table 159: Chilean 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-169 1 
 
    6d. Peru.....III-170 2    
 
      A. Market Analysis.....III-170
Current and Future Analysis.....III-170
B. Market Analytics.....III-170
Table 160: Peruvian Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-170 1 
 
      Table 161: Peruvian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-171

Table 162: Peruvian 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-171 1 
 
    6e. Venezuela.....III-172 2    
 
      A. Market Analysis.....III-172
Current and Future Analysis.....III-172
B. Market Analytics.....III-172
Table 163: Venezuelan Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-172 1 
 
      Table 164: Venezuelan Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-173

Table 165: Venezuelan 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-173 1 
 
    7. Middle East & Africa.....III-174 6 
 
      A. Market Analysis.....III-174
Current and Future Analysis.....III-174
Total Advertising Expenditure in Middle East & Africa ?An Overview.....III-174
Table 166: Middle East & African Recent Past, Current and Future Analysis for Total Advertising Expenditure by Geographic Region ?Israel, Kuwait, South Africa, Turkey and UAE Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-174 1 
 
      Table 167: Middle East & African 10-Year Perspective for Total Advertising Expenditure by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Israel, Kuwait, South Africa, Turkey and UAE for the Years 2001, 2006 and 2010 (includes corresponding Graph/Chart).....III-175
Product/Service Launch.....III-175
Strategic Corporate Development.....III-175 1 
 
      B. Market Analytics.....III-176
Table 168: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Geographic Region ?Israel, Kuwait, South Africa, Turkey and UAE Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-176 1 
 
      Table 169: Middle East & African Long-term Projections for Outdoor Advertising by Geographic Region ?Israel, Kuwait, South Africa, Turkey and UAE Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-177

Table 170: Middle East & African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-177 1 
 
      Table 171: Middle East & African Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-178

Table 172: Middle East & African 10-Year Perspective for Outdoor Advertising by Geographic Region ?Percentage Breakdown of Dollar Expenditures for Israel, Kuwait, South Africa, Turkey and UAE for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-178 1 
 
      Table 173: Middle East & African 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-179 1 
 
    7a. Israel.....III-180 2    
 
      A. Market Analysis.....III-180
Current and Future Analysis.....III-180
B. Market Analytics.....III-180
Table 174: Israeli Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-180 1 
 
      Table 175: Italian Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-181

Table 176: Israeli 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-181 1 
 
    7b. Kuwait.....III-182 2    
 
      A. Market Analysis.....III-182
Current and Future Analysis.....III-182
B. Market Analytics.....III-182
Table 177: Kuwaiti Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-182 1 
 
      Table 178: Kuwaiti Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-183

Table 179: Kuwaiti 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-183 1 
 
    7c. South Africa.....III-184 3  
 
      A. Market Analysis.....III-184
Current and Future Analysis.....III-184
Strategic Corporate Development.....III-184
Primedia Outdoor Pty Ltd. ?A Key South African Player.....III-184 1 
 
      B. Market Analytics.....III-185
Table 180: South African Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-185

Table 181: South African Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-185 1 
 
      Table 182: South African 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-186 1 
 
    7d. Turkey.....III-187 2    
 
      A. Market Analysis.....III-187
Current and Future Analysis.....III-187
B. Market Analytics.....III-187
Table 183: Turkish Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-187 1 
 
      Table 184: Turkish Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-188

Table 185: Turkish 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-188 1 
 
    7e. United Arab Emirates.....III-189 3   
 
      A. Market Analysis.....III-189
Current and Future Analysis.....III-189
Strategic Corporate Developments.....III-189 1 
 
      B. Market Analytics.....III-190
Table 186: UAE Recent Past, Current and Future Analysis for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2001 through 2010 (includes corresponding Graph/Chart).....III-190

Table 187: UAE Long-term Projections for Outdoor Advertising by Mode/Format ?Billboards, Transit, Street Furniture and Alternate & Other Forms Independently Analyzed by Annual Expenditures in US$ Million for the Years 2011 through 2015 (includes corresponding Graph/Chart).....III-190 1 
 
      Table 188: UAE 10-Year Perspective for Outdoor Advertising by Mode/Format ?Percentage Breakdown of Dollar Expenditures for Billboards, Transit, Street Furniture and Alternate & Other Forms for the Years 2003, 2008 and 2012 (includes corresponding Graph/Chart).....III-191 1 
 
 IV. COMPETITIVE LANDSCAPE  369
 
     Total Companies Profiled: 259 (including Divisions/Subsidiaries - 284)
--------------------------------------------------------------------------------Region/Country                 Players
--------------------------------------------------------------------------------
The United States                178
Canada                            13
Japan                              9
Europe                            50
     France                        4
     Germany                       8
     The United Kingdom            8
     Italy                         1
     Russia                        4
     Rest of Europe               25
Asia-Pacific (Excluding Japan)    24
Middle East                        2
Latin America                      4
Africa                             4