发布日期：2008年5月

摘要

Cider/Perry in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Table of contents

ALCOHOLIC DRINKS IN SOUTH KOREA : MARKET INSIGHT

EXECUTIVE SUMMARY

Alcoholic drinks recovers on the back of an improving economy

New products offer health benefits

Female drinkers emerge as a core consumer group

Cultural marketing techniques attract higher-income consumers

The consumption of premium products increases

KEY TRENDS AND DEVELOPMENTS

Economic growth encourages higher private consumption

New products to offer health benefits

Female drinkers emerge as a core consumer group

Cultural marketing communicates to diverse consumer groups

The premiumisation trend grows in alcoholic drinks

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Beer Brand 2007

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 5 Selling Margin of a Typical Imported Wine Brand 2007

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007

OPERATING ENVIRONMENT

MARKET INDICATORS

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

MARKET DATA

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

DEFINITIONS

Summary 2 Research Sources

LOCAL COMPANY PROFILES - SOUTH KOREA

DOOSAN CORP LTD - ALCOHOLIC DRINKS - SOUTH KOREA

STRATEGIC DIRECTION

KEY FACTS

Summary 3 Doosan Corp Ltd: Key Facts

Summary 4 Doosan Corp Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 5 Doosan Corp Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 6 Doosan Corp Ltd: Competitive Position 2006

HITE BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Hite Brewery Co Ltd: Key Facts

Summary 8 Hite Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 9 Hite Brewery Co Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 10 Hite Brewery Co Ltd: Competitive Position 2006

JINRO CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Jinro Co Ltd: Key Facts

Table 24 Summary2 Jinro Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Table 25 Summary3 Jinro Co Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 12 Jinro Co Ltd: Competitive Position 2006

KOOKSOONDANG BREWERY CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Kooksoondang Brewery Co Ltd: Key Facts

Summary 14 Kooksoondang Brewery Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Kooksoondang Brewery Co Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 16 Kooksoondang Brewery Co Ltd: Competitive Position 2006

SOOSEOK TRADING CO LTD - ALCOHOLIC DRINKS - SOUTH KOREA

STRATEGIC DIRECTION

KEY FACTS

Summary 17 SooSeok Trading Co Ltd: Key Facts

Summary 18 SooSeok Trading Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 19 SooSeok Trading Co Ltd: Competitive Position 2006