发布日期：2008年5月

摘要

Product coverage

Consumer foodservice by chained/independent; Consumer foodservice by type; Consumer foodservice by type and chained/independent

Executive summary

Little Overall Growth As Mature Formats Give Way to Dynamic Areas

There was little overall growth for consumer foodservice in 2006, with both outlet volume and transaction volume declining. Consumers are increasingly busy, which benefited many areas of consumer foodservice. However, many also opted to simply eat meal solutions at home, such as ready meals, with this eroding transaction volume. Generally, while many channels saw good growth in 2006, this was balanced by decline in more mature and old fashioned areas with little overall growth.

Focus on Quality and Health Increasingly Important

Generally, the consumer foodservice channels that performed best in 2006 were those that focused on high-quality ingredients and health. Notably, burger fast food and Asian fast food players turned their focus from price competition to adding value, increasing prices accordingly. Similarly, pizza 100% home delivery/takeaway players and successful FSR players focused on upgrading their menus to attract consumers. Channels where there was little development of menus, such as self-service cafeterias and street stalls/kiosks, meanwhile continued to see decline.

Fragmented Shares Led by 7-Eleven

Most areas of consumer foodservice are dominated by independents, with the only area to be dominated by chains being fast food. Fast food in turn is dominated by convenience stores, with convenience store players thus being significant among the leaders in overall consumer foodservice. Four of the top six players in overall consumer foodservice were convenience store operators in 2006, with these led by 7-Eleven due to its huge number of outlets. The other leading players are McDonald's from burger fast food and Skylark Group, which operates a wide portfolio in FSR.

Players Drawn to Semi-captive Environments

While stand-alone locations continued to dominate in 2006, many leading players are actively seeking out the higher customer traffic offered by semi-captive retail and travel locations. Towards the end of the review period, McDonald's notably closed a number of outlets situated close to railway stations, moving these inside the station in order to better target commuters.

Continued Decline in Overall Sales Due to Maturity

Overall, consumer foodservice is expected to see a decline in transaction volume and outlet volume terms during the forecast period. Consumer foodservice had an extremely wide penetration by the end of the review period and it will be difficult for players to encourage new eating occasions, while increasingly sophisticated meal solutions in packaged food will attract many busy consumers. There will be only a marginal decline in constant value terms, however, as many players will seek to add value by upgrading their menus, service and décor during the forecast period.

目录及图表

Table of contents

CONSUMER FOODSERVICE IN JAPAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Little Overall Growth As Mature Formats Give Way to Dynamic Areas

Focus on Quality and Health Increasingly Important

Fragmented Shares Led by 7-Eleven

Players Drawn to Semi-captive Environments

Continued Decline in Overall Sales Due to Maturity

KEY TRENDS AND DEVELOPMENTS

Economic Growth Supports Value Growth for Consumer Foodservice

Ageing Consumer Base Change Consumer Priorities

Smaller Households Change Eating Out Patterns

Increased Focus on Health

Consumers Seek Traceability in Wake of BSE Scare

MARKET DATA

Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2001-2006

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2001-2006

Table 3 Consumer Foodservice by Independent vs Chained Outlets: Units/Outlets 2006

Table 4 Consumer Foodservice by Eat in vs Takeaway 2006

Table 5 Consumer Foodservice by Food vs Drinks Split 2006

Table 6 Sales in Consumer Foodservice by Location 2001-2006

Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2006

Table 8 Chained Consumer Foodservice Company Shares 2002-2006

Table 9 Chained Consumer Foodservice Brand Shares 2003-2006

Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011

Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - JAPAN

7-ELEVEN JAPAN CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 7-Eleven Japan Co Ltd: Key Facts

Summary 3 7-Eleven Japan Co Ltd: Operational Indicators 2005-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 7-Eleven Japan Co Ltd: Competitive Position 2006

LAWSON INC - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Lawson Inc: Key Facts

Summary 6 Lawson Inc: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 Lawson Inc: Competitive Position 2006

MCDONALD’S HOLDINGS CO (JAPAN) LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 8 McDonald's Holdings Co (Japan) Ltd: Key Facts

Summary 9 McDonald's Holdings Co (Japan) Ltd: Operational Indicators 2005-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 McDonald's Holdings Co (Japan) Ltd: Competitive Position 2006

MOS FOOD SERVICES INC - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 MOS Food Services Inc: Key Facts

Summary 12 MOS Food Services Inc: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 MOS Food Services Inc: Competitive Position 2006

PLENUS CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 14 Plenus Co Ltd: Key Facts

Summary 15 Plenus Co Ltd: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 16 Plenus Co Ltd: Competitive Position 2006

REINS INTERNATIONAL INC - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 17 Reins International Inc: Key Facts

Summary 18 Rex Holdings Co Ltd: Operational Indicators 2005-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 19 Reins International Inc: Competitive Position 2006

SAIZERIYA CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 20 Saizeriya Co Ltd: Key Facts

Summary 21 Saizeriya Co Ltd: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 22 Saizeriya Co Ltd: Competitive Position 2006

SKYLARK GROUP - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 23 Skylark Group: Key Facts

Summary 24 Skylark Group: Operational Indicators 2005/2007

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 25 Skylark Group: Competitive Position 2006

TULLY'S COFFEE JAPAN CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 26 Tully's Coffee Japan Co Ltd: Key Facts

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 27 Tully's Coffee Japan Co Ltd: Competitive Position 2006

ZENSHO CO LTD - CONSUMER FOODSERVICE - JAPAN

STRATEGIC DIRECTION

KEY FACTS

Summary 28 Zensho Co Ltd: Key Facts

Summary 29 Zensho Co Ltd: Operational Indicators 2005/2007

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 30 Zensho Co Ltd: Competitive Position 2006

CAFéS/BARS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 12 Cafés/Bars by Subsector: Units/Outlets 2001-2006

Table 13 Cafés/Bars by Subsector: Transactions 2001-2006

Table 14 Cafés/Bars by Subsector: Foodservice Value 2001-2006

Table 15 Cafés/Bars by Subsector: % Volume Growth 2001-2006

Table 16 Cafés/Bars by Subsector: % Transaction Growth 2001-2006

Table 17 Cafés/Bars by Subsector: % Foodservice Value Growth 2001-2006

Table 18 Global Brand Owner Shares of Chained Cafés/Bars 2002-2006

Table 19 Brand Shares of Chained Cafés/Bars 2003-2006

Table 20 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2006-2011

Table 21 Forecast Sales in Cafés/Bars by Subsector: Transactions 2006-2011

Table 22 Forecast Sales in Cafés/Bars by Subsector: Foodservice Value 2006-2011

Table 23 Forecast Sales in Cafés/Bars by Subsector: % Volume Growth 2006-2011

Table 24 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2006-2011

Table 25 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2006-2011

FULL-SERVICE RESTAURANTS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 26 FSR by Subsector: Units/Outlets 2001-2006

Table 27 FSR by Subsector: Transactions 2001-2006

Table 28 FSR by Subsector: Foodservice Value 2001-2006

Table 29 FSR by Subsector: % Volume Growth 2001-2006

Table 30 FSR by Subsector: % Transaction Growth 2001-2006

Table 31 FSR by Subsector: % Foodservice Value Growth 2001-2006

Table 32 Global Brand Owner Shares of Chained FSR 2002-2006

Table 33 Brand Shares of Chained FSR 2003-2006

Table 34 Forecast Sales in FSR by Subsector: Units/Outlets 2006-2011

Table 35 Forecast Sales in FSR by Subsector: Transactions 2006-2011

Table 36 Forecast Sales in FSR by Subsector: Foodservice Value 2006-2011

Table 37 Forecast Sales in FSR by Subsector: % Volume Growth 2006-2011

Table 38 Forecast Sales in FSR by Subsector: % Transaction Growth 2006-2011

Table 39 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2006-2011

FAST FOOD IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 40 Fast Food by Subsector: Units/Outlets 2001-2006

Table 41 Fast Food by Subsector: Transactions 2001-2006

Table 42 Fast Food by Subsector: Foodservice Value 2001-2006

Table 43 Fast Food by Subsector: % Volume Growth 2001-2006

Table 44 Fast Food by Subsector: % Transaction Growth 2001-2006

Table 45 Fast Food by Subsector: % Foodservice Value Growth 2001-2006

Table 46 Sales of Bakery Products Fast Food by Type 2006

Table 47 Global Brand Owner Shares of Chained Fast Food 2002-2006

Table 48 Brand Shares of Chained Fast Food 2003-2006

Table 49 Forecast Sales in Fast Food by Subsector: Units/Outlets 2006-2011

Table 50 Forecast Sales in Fast Food by Subsector: Transactions 2006-2011

Table 51 Forecast Sales in Fast Food by Subsector: Foodservice Value 2006-2011

Table 52 Forecast Sales in Fast Food by Subsector: % Volume Growth 2006-2011

Table 53 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2006-2011

Table 54 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2006-2011

100% HOME DELIVERY/TAKEAWAY IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2001-2006

Table 56 100% Home Delivery/Takeaway by Subsector: Transactions 2001-2006

Table 57 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2001-2006

Table 58 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2001-2006

Table 59 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2001-2006

Table 60 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2001-2006

Table 61 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2002-2006

Table 62 Brand Shares of Chained 100% Home Delivery/Takeaway 2003-2006

Table 63 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2006-2011

Table 64 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Transactions 2006-2011

Table 65 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2006-2011

Table 66 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Volume Growth 2006-2011

Table 67 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2006-2011

Table 68 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2006-2011

SELF-SERVICE CAFETERIAS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 69 Self-service Cafeterias by Subsector: Units/Outlets 2001-2006

Table 70 Self-service Cafeterias by Subsector: Transactions 2001-2006

Table 71 Self-service Cafeterias by Subsector: Foodservice Value 2001-2006

Table 72 Self-service Cafeterias by Subsector: % Volume Growth 2001-2006

Table 73 Self-service Cafeterias by Subsector: % Transaction Growth 2001-2006

Table 74 Self-service Cafeterias by Subsector: % Foodservice Value Growth 2001-2006

Table 75 Forecast Sales in Self-service Cafeterias by Subsector: Units/Outlets 2006-2011

Table 76 Forecast Sales in Self-service Cafeterias by Subsector: Transactions 2006-2011

Table 77 Forecast Sales in Self-service Cafeterias by Subsector: Foodservice Value 2006-2011

Table 78 Forecast Sales in Self-service Cafeterias by Subsector: % Volume Growth 2006-2011

Table 79 Forecast Sales in Self-service Cafeterias by Subsector: % Transaction Growth 2006-2011

Table 80 Forecast Sales in Self-service Cafeterias by Subsector: % Foodservice Value Growth 2006-2011

STREET STALLS/KIOSKS IN JAPAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 81 Street Stalls/Kiosks by Subsector: Units/Outlets 2001-2006

Table 82 Street Stalls/Kiosks by Subsector: Transactions 2001-2006

Table 83 Street Stalls/Kiosks by Subsector: Foodservice Value 2001-2006

Table 84 Street Stalls/Kiosks by Subsector: % Volume Growth 2001-2006

Table 85 Street Stalls/Kiosks by Subsector: % Transaction Growth 2001-2006

Table 86 Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2001-2006

Table 87 Forecast Sales in Street Stalls/Kiosks by Subsector: Units/Outlets 2006-2011

Table 88 Forecast Sales in Street Stalls/Kiosks by Subsector: Transactions 2006-2011

Table 89 Forecast Sales in Street Stalls/Kiosks by Subsector: Foodservice Value 2006-2011

Table 90 Forecast Sales in Street Stalls/Kiosks by Subsector: % Volume Growth 2006-2011

Table 91 Forecast Sales in Street Stalls/Kiosks by Subsector: % Transaction Growth 2006-2011

Table 92 Forecast Sales in Street Stalls/Kiosks by Subsector: % Foodservice Value Growth 2006-2011