发布时间：2008.8
摘要
Alipay is one of the largest and most active online payment companies in
China today. The company is the exclusive payments provider for Taobao
and Alibaba.com, its sister companies under the Alipay Group and currently
two of the largest e-commerce companies in China.
This report explores how Alipay has become one of the largest and most
trusted payment companies in China, what that means to potential part-
ners and competitors, and how the company will grow in the future. This
report is an updated version of the original report published in Sept. 2007.
Key Findings:
Alipay’s main function is to serve as the online payment provider for
companies under the Alibaba Group.
The company charges no service fees to buyers and sellers on Taobao’s
online marketpace
Multi-channel payment options are available to Alipay users, including
online bank transfer, cash, and direct debit solutions.
Alipay has signed partnerships with over 300,000 merchants in China.
目录及图表
1 Key Factors Shaping the Development of Online Payment in China……………………1
1.1 Two ISPs, 253 million internet users 1
1.2 Consumers' continued preference for cash payments 2
1.3 Cash-on-delivery and quasi-online payment systems an interim solution 3
1.4 Limited coverage of electronic payment services 5
1.5 Credit card use remains low; debit cards widespread 5
1.6 China UnionPay’s bank card monopoly 8
1.7 Introduction to the different types of bank cards in China 8
1.8 585 million mobile subscribers; upcoming 3G licenses; operator restructuring 11
1.9 Government regulations and the "national interest" 12
2 Alipay - Alibaba's payment arm…………………………………………………………………15
2.1 Ownership, management team, investors 15
2.1.1 Ownership 15
2.1.2 Organizational structure 16
2.1.3 Management team 18
2.2 Operation model and business performance 18
2.3 Services and coverage 21
2.4 Markets and channels 25
2.5 Marketing and branding 25
2.6 Partners (banks, merchants, technology) 26
2.6.1 Technology 26
2.6.2 Banks 26
2.6.3 Merchants 27
2.7 Users figures and profile 28
2.8 Competitive analysis: strengths and weaknesses 29
2.9 Outlook 30
Figure 1: Internet users in China, 2001-2007 (M) 2
Figure 2: Alipay and China Post cash remittance form 4
Figure 3: China Mobile prepaid card 4
Figure 4: ATMs in China and US 2005-2007, (per 1 million people) 5
Figure 5: Credit cards circulation in China and in the US, 2007 (M) 6
Figure 6: Bank cards circulation in China 2002-2007 (M) 7
Figure 7: ICBC online payment password card 7
Figure 8: Different types of bankcards in China 9
Figure 9: Shenzhen Development Bank credit cards 10
Figure 10: Co-branded debit cards: Alipay Dragon Card and Taobao Green Card 11
Figure 11: Mobile subscribers in China, 2002-2007 (M) 12
Figure 12: China government groups involved in third-party payment regulation 13
Figure 13: The Alibaba Group – company structure 16
Figure 14: Alipay’s operation model 19
Figure 15: Alipay commissions and fees 19
Figure 16: Alipay annual transaction volume, 2005 – 2008E (billion RMB) 20
Figure 17: Alipay’s bank partners on Alipay KaTong 23
Figure 18: Alipay KaTong – Alipay and China Construction Bank co-branded debit card 24
Figure 19: Alipay logo 26
Figure 20: Alipay select bank partnerships 26
Figure 21: Alipay select merchant partnerships 27
Figure 22: Alipay registered users 28
Figure 23: Alipay and Taobao registered users 29