发布日期：2008年5月

摘要

Bath And Shower Products in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Table of contents

COSMETICS AND TOILETRIES IN TAIWAN : MARKET INSIGHT

EXECUTIVE SUMMARY

Growth Slows Due to Flat Economic Performance

Mass Brands Enjoy Growth

Men’s Grooming Products Registered Healthy Growth

Increased Sales in Drugstores/parapharmacies

Anti-ageing Trend Continues to Grow

KEY TRENDS AND DEVELOPMENTS

Private Label Product Expansion

Online Shopping Gains Strength

Products Developed With More Natural Ingredients

Increasing Focus on Specific Target Consumers

Premium Brands Extend Product Ranges to Mass Brands

MARKET DATA

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007

Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007

Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007

Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007

Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007

Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007

Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007

Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007

Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012

Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012

Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012

Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012

APPENDIX

Gift Sets

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - TAIWAN

GALIEN INDUSTRIAL CO LTD - COSMETICS AND TOILETRIES - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Galien Industrial Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Galien Industrial Co Ltd: Competitive Position 2007

MAYWUFA CO LTD - COSMETICS AND TOILETRIES - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Maywufa Co Ltd: Key Facts

Summary 5 Maywufa Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 6 Maywufa Co Ltd: Production Statistics 2006

COMPETITIVE POSITIONING

Summary 7 Maywufa Co Ltd: Competitive Position 2007

NICE ENTERPRISE CO LTD - COSMETICS AND TOILETRIES - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Nice Enterprise Co Ltd: Key Facts

Summary 9 Nice Enterprise Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Nice Enterprise Co Ltd: Competitive Position 2007

SHEN HSIANG TANG CO LTD - COSMETICS AND TOILETRIES - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 11 Shen Hsiang Tang Co Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 12 Shen Hsiang Tang Co Ltd: Competitive Position 2007

TAIWAN SUGAR CORP - COSMETICS AND TOILETRIES - TAIWAN

STRATEGIC DIRECTION

KEY FACTS

Summary 13 Taiwan Sugar Corp: Key Facts

Summary 14 Taiwan Sugar Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

Summary 15 Taiwan Sugar Corp: Production Statistics 2007

COMPETITIVE POSITIONING

Summary 16 Taiwan Sugar Corp: Competitive Position 2007

BATH AND SHOWER PRODUCTS IN TAIWAN

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 15 Sales of Bath and Shower Products by Subsector: Value 2002-2007

Table 16 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007

Table 17 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007

Table 18 Bath and Shower Products Company Shares by Retail Value 2003-2007

Table 19 Bath and Shower Products Brand Shares by Retail Value 2004-2007

Table 20 Bath and Shower Products Premium Brand Shares 2007

Table 21 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012

Table 22 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012

Table 23 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012