发布时间：2008.8

摘要

The German mobile data market has enormous potential for growth. The four network operators have invested heavily in upgrading networks to meet growing demand for higher bandwidth mobile data services, while the regulator has anticipated future growth by preparing for fresh UMTS licences in 2008 with additional spectrum, and has begun a frequency assignment procedure for mobile TV services. Operators have fast-tracked development of data-rich applications to improve profit margins as voice ARPU continues to fall as a result of competition from resellers. This report provides key statistics and analysis on the mobile data market in Germany in 2008. It focuses on 3G services and assesses the range of advanced mobile data services and technologies such as mobile TV, HSDPA, and video over mobile.

目录及图表

• 1. Synopsis
  
• 2. Overview of Germany’s mobile data services market
  
• 3. Regulatory issues
  
  • 3.1 Spectrum regulations and spectrum auctions
    
• 4. Mobile technologies
  
  • 4.1 Third Generation mobile (3G)
    
    • 4.1.1 Network sharing
      
    • 4.1.2 Key 3G developments
      
• 5. Major mobile operators
  
  • 5.1 T-Mobile
    
  • 5.2 Vodafone
    
• 6. Mobile data services
  
  • 6.1 Short Message Service (SMS)
    
  • 6.2 Multimedia Messaging Services (MMS)
    
    • 6.2.1 MMS to fixed-line handsets
      
  • 6.3 General Packet Radio Services (GPRS)
    
  • 6.4 Enhanced Data for GSM Evolution (EDGE)
    
  • 6.5 High Speed Downlink Packet Access (HSDPA)
    
    • 6.5.1 T-Mobile
      
    • 6.5.2 Vodafone
      
    • 6.5.3 Debitel
      
    • 6.5.4 O2
      
  • 6.6 High Speed Uplink Packet Access (HSUPA)
    
  • 6.7 Long Term Evolution (LTE
    
  • 6.8 Video over mobile
    
  • 6.9 i-mode
    
  • 6.10 iPhones
    
  • 6.11 BlackBerry
    
  • 6.12 Vodafone live!
    
  • 6.13 Mobile TV
    
    • 6.13.1 Regulator’s framework conditions
      
    • 6.13.2 Digital Multimedia Broadcasting (DMB)
      
    • 6.13.3 DVB-H
      
    • 6.13.4 DVB-SH
      
    • 6.13.5 DVB-T
      
    • 6.13.6 T-Mobile
      
    • 6.13.7 Vodafone
      
  • 6.14 TETRA (TErrestrial Trunked RAdio)
    
  • 6.15 Other developments
    
• 7. Related reports
  

• Table 1 – UMTS subscribers as proportion of total – 2006 - 2007
• Table 2 – UMTS subscribers and annual growth, by operator – 2006 – 2007
• Table 3 – T-Mobile subscribers (Germany) – 2001 - 2008
• Table 4 – Vodafone Germany - voice and data usage – 2005 – 2008
• Table 5 – Vodafone Germany subscribers– 2002 - 2008
• Table 6 – Vodafone 3G subscribers – 2005 - 2007
• Table 7 – Mobile data sent – 2005 - 2006
• Table 8 – Annual mobile data value – 2004 – 2007
• Table 9 – SMS annual message traffic – 1998 – 2007
• Table 10 – Subscriber monthly consumption of applications – June 2006
• Table 11 – O2 SMS sent – 2006 - 2007
• Table 12 – Annual MMS traffic – 2002 - 2007
• Table 13 – Broadband capable handset market – 2006; 2010; 2015
• Table 14 – E-Plus i-mode subscribers (historic) – 2002 - 2005
• Table 15 – Vodafone i-mode subscribers – 2005 - 2006
• Table 16 – Vodafone live! customers - 2002 - 2007

• Exhibit 1 – Germany’s 3G auction winners – August 2000
• Exhibit 2 – German 3G network sharing agreements
• Exhibit 3 – Selected MMS launches in Europe