发布时间：2008.7

摘要

In the worldwide mobile phone baseband IC market, the five largest suppliers had a combined market share of nearly 90% in 2007. This market is therefore characterized by a high degree of concentration. MediaTek has emerged rapidly during the past few years, mainly due to the total IC solutions it supplies to the Chinese mobile phone industry. Furthermore, in 2007 it acquired the mobile phone IC unit of ADI, providing a major stimulus for its baseband IC market share. The company had a worldwide market share of 8.5% in 2007. This report examines the current status of the global baseband IC market and analyzes MediaTek's development strategies.

目录及图表

1. Current Status of the Global Mobile Phone Baseband IC Industry
   1.1 M&A Wave Continuing Unabated
   1.1.1 Supply Relationships with Major Vendors, Innovative Business Models Key to Success in the Market
   1.1.2 Intense Market Competition Has Led to Mergers and Acquisitions
2. MediaTek's Current Development Strategies
   2.1 Specialized Business Model and Target Markets Reasons behind the Emergence of MediaTek
   2.2 Focus on 2.5G IC Platforms
   2.3 Shipments Mainly Through Chinese Companies; Global Supply Relationships Await Strengthening 
List of Figures
   Figure 1  Worldwide Mobile Phone Baseband IC Suppliers' Market Share, 2007
   Figure 2  MediaTek's Product Roadmap
List of Tables
   Table 1  MediaTek's Supply Relationships with the Five Major International Mobile Phone Vendors